Writing for SEO – It’s all about search engine optimization these days – writers are explicitly asked to use certain keywords in the title of their articles (to be used on web pages) and also sprinkle them liberally in the body so that search engines will pick up them when they trawl the web and display them on the front page of the results. In short, everyone who writes content for the web wants their pages to earn a high rank. But before you start to shove words into your article and assume that’s what SEO is all about, read these essential tips you need to know about optimizing your writing for search engines:
- You must attract audiences: The first thing to do is to get people to visit your website. You do this by focusing on the placement of your keywords and choosing your website’s content based on your niche and what people want from that niche subject. You must also come up with catchy titles that make people want to click on your link and take a look at what’s inside – remember though, that the title should not be misleading and should stay true to the kind of content people associate with your website.
- You need to get people to come back: Now this is the really tricky part – most writers find that they can get people to visit once, but when it comes to getting them back, they fall short of expectations. This is because their articles flatter to deceive more often than not – the titles are great and the site is displayed on the first page of the search engine results, but the content is just pure rubbish or bordering on it. If you want to get people to come back, write articles of good quality, articles that do not repeat the same things over and over again and which use SEO keywords intelligently (it’s not obvious that they’re keywords) to rather than randomly.
- You need to get your facts right: Just because you’re on the web, it’s not right that you don’t pay attention to quality. You often see writers churning out articles that adhere to word limits and SEO rules but which are sadly lacking in accuracy or quality. When this happens once too often, you end up losing your audience.
- You need to be grammatically correct: No one likes to read bad writing; so even if your ideas are good and you have the facts down correctly, even if you’ve achieved top SEO status, when your writing is grammatically incorrect, it makes for a discomfiting and uneasy ready experience. If grammar is not your forte, then get a qualified editor to clean up your work before you publish it.
- You must provide content that’s needed: And finally, although it may be your website and your prerogative to decide what to put on it, unless you cater to the needs of your audience, you’re going to be left with no readers at all. So write content that you know people want to read, and watch your popularity soar.