Over optimizing your content can cost you search engine rankings. While all the time you’re talking about optimizing your content for search engine, what exactly do we mean by over-optimization?
We already know that we have to create our content around our important keywords. Up till here it is well and good. The problem arises when we get too obsessed with our keywords and instead of focusing on quality we start focusing on quantity.
Even if you remain conscious of the quality factor, sometimes you can produce too much of similar content. To be frank I tend to do that. Sometimes I simply go on creating pages and blog posts on similar topics. Not being in SEO person I didn’t even realize that my content was having a negative impact on my rankings until it was a bit late. I realized that, and fortunately, I could recover by removing and reorienting my content. Being a professional content writer was certainly helpful.
Here is a nice blog post on how to recover from over optimization.
The writer rightly puts emphasis on quality and purposefulness rather than simply flooding your website with lots of keyword-centric content.
But then what about covering all your primary and secondary keyword combinations? Again, this is no longer acceptable to Google. Have all the primary pages, use the right language that sounds natural to your human visitors and then, on a regular basis, publish content that is relevant, timely and useful.