People often wonder how many times they should post on their blogs in order to create a successful presence. There is no set rule. It depends on what you are actually trying to achieve through your blog. If your blog is new it is better to publish daily and sometimes (again, it depends on what you’re trying to achieve) even multiple times in a day because this may get your blog indexed by various search engines quickly. Once I published on a particular blog 4 blog posts every day and sometimes even 10 and its links started appearing on the first page within two weeks.
Quick publication can be counterproductive too if you write only on a particular topic because your readers may not have enough time to go through so many blog posts on a daily basis unless they’re solving some purpose. In such cases, you are fine with just one blog post every day.
Although publishing everyday may not be very crucial for your website/blog it can help you build your content fast and attain visibility, and consequently, recognition for publishing high-value content on a regular basis. People remember you better when they see or read something from you every day.
If you are simply gathering content under your website/blog you can post on alternative days or with whatever frequency that suits you (or your budget if you’re getting your blog posts written by a content writer). Some of my clients go with just one blog post every week and recently I started writing for a client who wants one blog post every second week.
Benefits of publishing regularly
There are many benefits of publishing blog posts regularly:
You build keyword-rich content faster
The more you write the more keywords and key phrases you cover with your content. As you keep on adding new blog posts to your blog the search engines gather and organize your links and then rank them according to their keyword relevance. Blogging everyday is the fastest way of getting good search engine rankings.
Better social media and networking exposure
Social media and networking is about rampant activity. Something is always going on and everybody is vying for attention, whether organizations or individuals. Hence it is very easy to forget names and brands. If you post every day it gives new fodder to your followers and friends. You encourage them to reach out to you and share their opinion. You constantly engage them and give them a reason to visit your blog daily.
It establishes you as an expert and an authority
I don’t mean to say that if you publish everyday and even if you’re publishing trash you become an authority in your field — no it doesn’t work this way. But it helps if you’re content is of high-value and frequent. Visit Seth Godin’s blog and you will notice that he gives remarkable advise without missing even a single day. Although I haven’t personally checked it people say that he posts even on Christmas. He is known for his great advice and he is also known in the blogging world for not missing even a single day of posting. Besides, sharing knowledge makes you more knowledgeable too as each time you publish something related to your profession you need to study and come up with valuable, usable information.
Aside from these benefits, again, it depends on what you are trying to gain through your blog. More than frequency what matters is quality. Even if you publish one blog post every month make sure that it is high-quality because eventually that is what gets you recognition from people as well as search engines.