There are basically 2 ways you can generate quality content for your website or blog:
- Content writing/generating fresh content
- Curating quality content from other reliable sources
The benefits of creating new content
By constantly creating new content and publishing it on your website or blog you establish your authority on the subject. You get to share your own knowledge, your own experience and your own expertise. Writing and publishing your own content is a very good way of building online intellectual wealth that not only helps your visitors but also helps you.
It also makes you an independent knowledge resource. When you’re generating your own content you don’t need to depend on external links, and to be frank, external links cannot always be relied upon. I remember when there was a big earthquake in Japan a very prominent website published an info-graphic comprehensively explaining how to survive an earthquake. I had linked to that info-graphic from one of my blog posts. Recently when there was a big earthquake in north-eastern India I wanted to share the same link. But when I visited it, it directed me to another, irrelevant (full of affiliate links) URL. The original info-graphic has been removed. Had I had the same info-graphic on my own website at least it would have been still there.
Obviously, the search engines are constantly looking for original content to index and rank and the more original content you publish the more advantage you get in this arena.
Original content writing is also a showcase of your communication skill. You are not simply providing information to your visitors just to gain traffic; you are actually putting in effort to create quality content.
The benefits of content curation or curating quality content
The biggest benefit of content curation is you can share high-quality content with your visitors without having to create it. Normally what people do is, create a quick synopsis of the original link, publish it as a paragraph and in the end append the original link.
Does it help your search engine rankings? Surely it does, provided you stick to the core theme. Suppose I decide to create a blog post solely having quality links on content writing. If there are 10 links in my blog post it means I’m going to write 10-12 paragraphs on the topic of content writing in order to briefly explain every link. So targeted content plus high-quality outgoing links (and in the form of trackbacks you may also get some juicy incoming links) can do wonders to your search engine rankings.
Content curation is a great way to create link bait opportunities because often it is difficult to get high-value content at a single place. If all the 10 links on content writing I’m linking to have great value people are going to link to my blog post as a valuable resource and they are also going to share it using their social media profiles.
What is good, content writing or content curation?
Both are important, I would say. There can be no content curation without original content so somebody has to write and publish original content and only then it can be curated.
The Internet can be chaotic as well as intimidating with millions of webpages and blog posts vying for your attention at a particular instance. So if you can find a single webpage or a blog post that has lots of links collected from different reliable sources it can help you tremendously.
Does content curation help your business?
Whether content curation helps your business or not depends on your business model. There are lots of blogs that simply publish lists gathered from various other blogs and websites (for instance, a web design blog curating web design links from scores of blogs and websites, just dealing with designing the top navigation bar).
As a personal advise I would recommend a 70-30 ratio. If you publish 10 webpages or blog posts every month and you also want to curate content, you should try posting 7 original posts and 3 collected links.contact