Do you know last year a Japanese AI program wrote a novel and almost won a literary price? So if AI can write a novel or solve cosmic problems (and even take over the world after the state of singularity) or beat a chess Grandmaster, what effect is it going to have on your content marketing?
Actually, AI don’t always have to be Transformers type robots. If you are using Siri, it’s AI. If you are using Amazon Echo or Google Voice, that’s also AI. Facebook Messenger uses chatbots that are mini versions of AI. Any program that takes an action after analyzing the language of the input, contextually, is using AI. Artificial intelligence is supposed to have cognitive powers as close to humans as technologically and biologically possible.
Coming back to content marketing, how can AI empower content marketing?
This post on Entrepreneur throws some light on how AI can have an impact on content marketing, or at least the way you create and publish your content. Most of the stuff that I am discussing in this post is not discussed on the above Entrepreneur update but it gave me an idea of the topic.
Take for instance creating content based on natural language used by people. These days most of the people use voice search, that is, they don’t type in their queries, they speak their queries and when they speak their queries they use normal language as if they are speaking to someone. What does this mean? It means that when you are creating content use normal language instead of using jargons that very few people use. Try to answer questions because people are mostly inputting questions when they use voice search.
AI programs have already been creating content (soon, no content writers like yours truly may be required). This Curata post says that news publications like Associated Press, Yahoo and Fox News have already been using AI for “generating” news content based on the information it gathers, or the information that is fed into it.
It may surprise you that the following opening sentence is a sports story written solely by an algorithm: “Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.”
Looks like a sentence you’ve read before, right? That’s because machines have been automatically generating content for years. Companies such as the Associated Press, Yahoo, and Fox have been using them for quite some time.
Then there are chatbots that generate real time responses immediately to users’ queries.
Facebook and Twitter are using automatic News Feed generators that decide what news feeds users must see, according to their preexisting behavior.
I think right now the best use of AI would be to curate content according to the latest buzz going on on the Internet.
Automation and artificial intelligence cannot be avoided; the trick is to use them to our advantage as many businesses are already using. For example, Facebook Messenger allows you to carry out business transactions: you can order Pizzas using their chatbot.
Right now, I see the following immediate benefits of AI for content marketing:
- Automatically generating or curating content
- Creating custom news feeds from information from the Internet and social media and social networking websites
- Customizing and repurposing existing content according to user behavior
- Better search engine optimization