Category Archives: SEO

Looking for a content writer for SEO? 20 qualities to look for

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Are you looking for a content writer to improve your website SEO? Hiring the right content writer for your business website and blog is very crucial.

Need web content writer for SEO?

Although it is very easy to find a content writer for SEO on the Internet, in case you end up with a bad choice, you won’t just be wasting money, you will be wasting your precious time and you will also end up with lots of poor-quality content.

Before I discuss other aspects of choosing the right content writer for not just SEO but also for your overall website conversion rate, let me quickly list 20 qualities to look for before deciding.

20 qualities to look for when you are about to hire a content writer for SEO

  1. He or she should be a prolific writer.
  2. Must have excellent command over the language he or she is writing in.
  3. Your content writer should have very strong research skills.
  4. Having a strong social media presence is a definite plus.
  5. He or she should be a fast learner.
  6. Your content writer should know the intricacies of SEO.
  7. Your content writer should also understand your need for better conversion rate.
  8. He or she should understand and acknowledge the importance of quality content.
  9. Your content writer for SEO must have great proofreading skills.
  10. He or she should be aware of the concept of following writing style guides.
  11. Your content writer must be able to strike a balance between keyword optimization and high-quality content.
  12. Having his or her website is a great plus.
  13. Having his or her own blog that is regularly updated is a very big plus.
  14. He or she should have a great response time.
  15. Your content writer must be a great communicator.
  16. He or she should be able to understand your business needs.
  17. He or she should be able to write on vertically-focused topics.
  18. Your content writer must have a conversational yet impeccable writing style.
  19. He or she should have a very strong bias against plagiarism.
  20. Your content writer should be reachable through multiple modes – email, phone and instant messaging.

These qualities of an SEO content writer will ensure a steady supply of great-quality content for your website or blog for a long time.

10 tips on how to write SEO content for your website.

What is the greatest challenge businesses face, when looking for a content writer for SEO?

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Accountability is the greatest challenge businesses all over the world face when looking for a content writer for SEO, or rather, a content writer for any other business writing need.

The problem is, very few business-decision-makers, especially those people who are controlling content marketing departments in various companies, are aware of quality content. When they are looking for a content writer, their primary concern is improving search engine rankings through the so-called “optimized content”.

So, when they see that a content writer can cleverly use keywords and key phrases within the content, they think that they should hire this particular writer.

This is not a clever decision.

Read Why hire Credible Content writing services.

If you are serious about content marketing and also about organically improving your search engine rankings, you should look for a writer who is more interested in writing quality content than simply improving your search engine rankings.

Without quality content search engine rankings don’t matter. No matter how great your SEO is, unless your content converts, the writing doesn’t matter.

Consequently, they go with ANY writer. When they go with ANY writer, more often than not, they end up with an unreliable SEO writer, and again, consequently, they end up blaming the entire expertise for their own decision.

I have personally seen that writers who don’t understand content writing are not reliable. They are providing their services simply because it’s easier to provide writing services on the Internet. For them, it is not a business. Their stakes are not high. Many are doing content writing when they are between jobs or when they have got nothing better to do.

It is always better to go with a content writer or content writing service that’s a business.

So, the biggest challenges that businesses face while trying to hire a content writer for SEO are:

  1. Not having a clear idea of what quality content is.
  2. Hiring wrong content writer due to the lack of a clear idea of what quality content is.

How can a trained SEO content writer improve your search engine rankings as well as conversion rate?

trained-SEO-content-writerAn SEO content writer should be aware of the following concepts while creating content for you:

  • How to do keyword research.
  • How to optimize your content for appropriate keywords and search terms.
  • How to organize your content for search engine optimization.
  • Possibly, how to help you promote your content.

Agreed, capabilities mentioned above require greater expertise than a normal content writer can provide you, but if you can get all these expertise from a single source, it will be good for your business as well as your SEO.

Why keyword research is important before content writing?

Thorough keyword research gives you a direction and keeps you focused. It also gives you a clear idea of for whom you will be writing your content.

Suppose you are selling study tables. Will people be just searching for “study tables”? No, they may search for terms like

study table for kids
buy study table online
small study table
study table home delivery
study table with chair
wooden study table
bedside study table
folding study table
study table with cartoon characters
animal shaped study table

… and so on.

If you want people using these search terms to come to your website (assuming you are selling study tables) then you will be optimizing web pages and blog posts using these search terms.

But then, getting people using these search terms to your web pages and blog posts will only benefit you if many among them buy study tables from you.

This is where high-quality content matters.

Whatever people are searching for, if they are not happy with your content, they will go back and look for another website.

Anyway, once you have a list of keywords, you know what content you need to generate. You know what questions you need to answer. You know what things to tell people.

This is why it’s very important to have as comprehensive as possible a list of keywords before you start preparing (or your content writer) SEO content.

A trained content writer understands your need to optimize your content for your keywords as well as have relevant, engaging content that turns visitors into customers and clients.

Normally, when people are looking for a content writer for SEO, somehow, they end up neglecting the conversion part. Remember that the conversion rate of your content is as important as its ability to draw targeted traffic from search engines.

The Truth about SEO Content Writing that Google Does Not Want You to Know

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If you have a business with an online presence, one popular mantra you must have come across is that, if you want to be seen by Google on its first page then you must pump your SEO content writing muscles. Your every content writing effort should be in the direction of improving your search engine optimization, preferably, improve it in such a manner that your links appear among the top 10 listings of the first page. How true is this? Is SEO all about being on Google’s first page? These, and more questions, are what this blog post seeks to answer.

So, what’s the truth about SEO content writing that Google does not want you to know?

Pumping your website’s SEO content writing muscles is not guaranteed to bring you traffic. Not just that, being on Google’s first page by itself does not guarantee quality traffic.

Here’s a brief analogy: when you do a Google search, do you click on all the results on the first page? You probably never even bother about the second page. Someone said, the best place to hide a dead body is in Google’s second page. More than 70% Google search users, and that includes me, simply ignore the paid ads. In a nutshell, being on Google’s first page is not synonymous to more customers, which was the reason you bothered with SEO content writing in the first place.

I can hear you say what?! Where does that leave me? Stay calm and read on.

2 reasons why SEO content writing (not done properly) does not guarantee (quality) traffic

  1. You’re using too broad keywords. At least 1 million to 10 million people search for “flowers” every month. But why are they searching for flowers? Perhaps they’re looking for information on starting their own flower shop? Perhaps they want to learn how to grow flowers at home? You can never be sure! The point I’m trying to make is, such a broad keyword would likely not increase sales as you do not know the specific reason why those people are searching for flowers.
  2. You’re using too specific keyword. Yes, this is the other extreme end of the spectrum. A particular practice by those focusing on local customers or geographic ranking through their SEO content writing. It’s safer not to follow this strategy all the time. What if someone outside your locality wants an order to be delivered as a gift to someone living in your locality? Remember those times you were searching for something, but did not know exactly what you were looking for? This is also what happens to your prospective clients, so using too specific keywords could exclude lots of potential clients.

Today, it’s not about ‘get the traffic’, it’s about ‘get the targeted and relevant traffic.’- Adam Audette, Chief Knowledge Officer, RKG.

Positive SEO content writing steps to take

Is there a way out? Yes, where there is a will, there is a way, and this is especially true for SEO content writing.

  1. Spend ample time researching quality keywords. Please, resist the temptation to use your business name as a keyword. Let’s be frank, do you honestly think anyone is searching for your business name? Well, unless you are Samsung or Microsoft, it is highly unlikely. And even for Samsung and Microsoft people search for a particular electronic device or software application, not the company name.
  2. Be patient, good SEO content writing is like sowing. You first sow the seeds, regularly water them, protect plants against pests and diseases, and after lots of hard work and perseverance, you reap the harvest. Ever seen a farmer plant apples one day and harvest the next day?
  3. Model your keywords as a question. Usually, when we need information, what do we do? We “ask” Google. Why not adopt the questions model when researching keywords? Do you run a pet shop? One keyword could be: “What do I feed my cocker spaniel?” So, brainstorming on questions you think your customers might be asking, is what SEO content writing all about.
  4. They ask the questions, give them the answers. This is beyond keyword stuffing, either on your site pages or meta data. It’s simple, give your audience ANSWERS to their QUESTIONS through your SEO content writing. And give these answers CONSISTENTLY. Stop having sleepless nights trying to stay on top of your competitor’s rankings in Google, algorithms and what not. Focus your energy on how to keep your content relevant and easy to read for those who find you.

So, let’s recap. SEO content writing does not guarantee (quality) traffic. The truth about Google and SEO is to provide relevant, easy to read content for your audience…consistently.

Simply focusing on your SEO and keywords won’t help you much. You need relevant, high-quality content that engages your audience. These days, even Google’s algorithm takes into account people’s behavior when they are accessing your content. If the content is not useful, even when you have optimized your website, it begins to lose its rankings. If you hope to achieve meaningful SEO, you need quality content.

SEO Writing And How It Improves Your Search Engine Rankings

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SEO writing is one of the most influential forms of writing on the Internet. Whether it is New York Times or your neighbourhood food processing factory trying to attract customers on the Internet, everybody uses SEO writing to draw search engine traffic.

Since the late 1990s search engines have been the mainstay of most of the businesses on the web. This is because 90% traffic, and even more, still comes from search engines, mostly Google. So, naturally, every business wants to improve its search engine rankings.

This Search Engine Watch article on the click-through rate on Google says that the CTR for branded keywords is 50% for the top result position (#1 rank) – CTR is like, if 100 people see the result in front of their eyes, 50 among them click it.

For the nonbranded keywords inquiries, the first position gets a 33% CTR. The second place gets 15% CTR. The third place gets 10% CTR.

Just imagine, if the CTR for the third place is just 10%, what the CTR must be for the remaining search results on the first page, and how low it must be on the second page.

Consequently, businesses want to use SEO writing to appear on the first page at least, and after that, to appear in the top three results.

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Read 10 SEO content writing rules you cannot ignore.

In recent years the concept of SEO writing has been redefined

In the initial days of search marketing, SEO writing mainly involved selecting your keywords and then creating lots of content around those keywords, with their various combinations.

Yes, the same thing happens even now. In fact, more than 80% of the clients that approach Credible Content for SEO writing services are merely interested in getting better search results for the keywords they think should be able to grow their business. To be frank, even at Credible Content it is our constant effort to cover all possible keyword combinations and search terms to make sure that we get targeted traffic (that converts) to our website and blog.

But that’s just a tiny part of it. I have personally observed that it’s not about optimizing your content for selected keywords. There might be many keyword and keyword combinations you think are important for your business but there are zero searches for them on Google. This fact can only be known by using specialized keyword research tools.

The point that I’m trying to make is, optimizing your content through SEO writing, though, is important, more important is creating engaging content. Your content should be able to inform your prospective customers and clients and help them make the right decision.

Read 10 tips on how to write SEO content for your website.

SEO writing and quality writing are interrelated

There is a newly-emerging concept called “Search Task Accomplishment“: does your link that appears in the search results help people accomplish something? If it doesn’t, it loses its rankings. If it does, it improves its rankings.

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Suppose someone searches for the phrase “how to optimize my website?” and one of your links appears among the top three results. The person clicks the link, comes to your website or blog and after reading a couple of sentences, goes back to Google and searches again.

If the person does that Google uses it as a negative indication that the information the user was looking for wasn’t available on the link it was ranking higher for.

The user clicks another link and finds the information he or she is looking for. Google takes this as a good indication. It increases the ranking of that link and decreases the ranking of your link.

It shows that if your content doesn’t solve any purpose, even if initially it has good search engine rankings, those rankings are lost if other links have better information.

Hence, SEO writing, along with taking care of your keywords, also involves providing valuable information to your visitors. You should be able to find the solution your link promises to provide. If your website title misleads them into visiting your website you begin to lose your search engine rankings. Quality writing is very important for your search engine results.

How to use SEO writing to improve your search engine rankings

Here are a few pointers you should keep in mind if you want to improve your search engine rankings through SEO writing:

  • Do an unbiased keyword research: This is a new concept I am talking about on my website and blog repeatedly these days. You will be surprised to know, even shocked sometimes, that the keywords that you think is very important for your business, are not being used by your prospective customers and clients. Yes, zero searches for them. Make sure you are doing proper, unbiased keyword research before starting your SEO writing process.
  • Provide solutions rather than make claims in your titles: Remember the title is a very important. Your web page title or your blog post title appears as a highlighted hyperlink in search results. When people post your link often it appears as the biggest text in the update. Spend ample amount of time creating the most appealing and compelling title, preferably a title that offers a solution to a nagging problem. For example “Worried about your content quality? We can help.” Or “Suffering from very low website conversion rate? We have a solution.”
  • Creatively use your keywords in the title: Being creative can be very useful during your SEO writing process. You have to use your keywords, but you have to use them in such a manner that they should become an integral part of your SEO writing. It shouldn’t appear as if you are using them just to get better rankings. They should be a part of your conversation.
  • Focus on the quality of your content during SEO writing: When you prepare your first draft, don’t bother much about your keywords if it’s a problem. When I write content for my clients I’m so used to naturally using keywords and search terms that I can seamlessly use them during my first draft. In fact, all the ideas that come to my mind are wrapped around those keywords and search terms. But for you if this is a problem, first, just focus on the quality. Make sure that your content is compelling and it offers a solution people are looking for.
  • Strategically incorporate your keywords: When you have created your first draft, start inserting your keywords in sentences. Your keywords should appear, preferably, within the first 100 words, once. Throughout your text, you can use the exact phrase a couple of times and then use its various parts all over the text. You can also use the exact phrase within the headline tags but don’t overuse it unless there is a reason.

When I provide my SEO writing services to my clients – whether I work on the project myself or through one of my content writers – I make it clear that my primary concern is quality content. The writing should be of great value. We should be writing to serve your prospective customers and clients and not to hoodwink them into visiting your website.

Yes, keywords are important for your SEO writing, but they come later. They are important for your search engine rankings, but if you don’t have good content, they’re not going to help you.

Want to improve your search engine rankings? Looking for an SEO writing service that can help you improve your rankings and conversion rate holistically and organically. Let’s have a talk.

5 Qualities of an Effective SEO Content Writing Service

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What do you understand by an effective SEO content writing service? What should be the fundamental qualities of such a company promising to improve people’s search engine rankings?

Recently I was interacting with a client (who is into Internet marketing business) and he was complaining that neither SEO content writing service companies nor their clients truly understand the real meaning of search engine optimization. They are trapped in a vicious loop.

What’s that loop?

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Somehow, they get hold of a list of keywords that catches their fancy and then start optimizing the website based on those keywords, paying little attention to whether these keywords will get more business or not. They are happy just to see their links appearing on the first page of search results for the chosen keywords.

But this happiness is short lived, as soon it dawns upon them that their improved search engine rankings are not bringing new business. Having spent all that money and effort, they end up thinking that the concept of effective SEO does not exist.

Read 10 SEO content writing rules you cannot ignore.

We need to redefine qualities of effective SEO content writing services

Most of the mainstream web page optimization companies these days acknowledge the importance of effective content. Read 5 reasons why content writing is important for SEO.

After Panda and Penguin updates, Google shifted its focus from keyword-oriented ranking to quality-oriented ranking.

It was very easy to rank your content based on keywords. All you had to do was, publish lots of content around your chosen keywords and you were good to go. But to create lots of keyword-centric content, people ended up creating trash content, Google often terms as thin content.

Useless links would rank higher and the content that wasn’t focusing much on keywords but was of good quality, was pushed lower in the rankings. They didn’t know how to optimize your website; they just knew how to optimize your website for selected keywords. A big difference.

Even top SEO consultants of that time didn’t have a clue about conversion rate, and even if they did, they couldn’t care less.

A search engine like Google can only survive if it can find useful information for its users. This is something it competes on. It needs to ensure that there is no dearth of quality content in the search results.

This is why, these days, though, your keywords are important, more important is the quality of your content. The fundamental qualities of your content these days are an integral part of ranking algorithms in all major search engines.

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Read Give the right answers and improve your search engine rankings.

So, what are the basic 5 qualities of an effective SEO content writing service?

  1. Content optimization with right keywords and search terms.
  2. Providing answers to people’s questions and queries.
  3. Using great headlines to attract people to your website.
  4. Writing content according to well-defined personas.
  5. Updating and repurposing existing content.

When we talk of SEO content writing it is understandable that you want to improve your search engine rankings and get better results. There is no problem in that.

But your search engine rankings should translate into more business through the traffic. Your content should be able to draw the right people to your website and this means knowing the right words to target.    Let’s go through these 5 qualities of an effective SEO content writing service, one-by-one.

Content optimization with right keywords and search terms

It is the job of your SEO content writing service to know the right keywords for your business. The service should be able to find out what search terms people are using to find a business like yours, a product like yours, or a service like yours.

When you are effectively optimizing your content, it is not about getting ranked higher for your favourite keywords, it is about getting ranked higher for the keywords and search terms people are actually using.

An effective SEO content writing service ensures that proper research is carried out to find out the expressions people are using on search engines and then create content around those expressions.

Providing answers to people’s questions and queries

People these days search for questions and queries on search engines. Especially after voice search became mainstream, people started carrying out searches using conversational expressions and when we are conversing, we normally ask questions, something like “where can I find this service”, or “how much does this content writing service cost”.

Using great headlines to attract people to your website

Every copywriting expert says that if you want to learn about headlines, carefully observe how newspapers use headlines to make people buy the day’s copy of the newspaper. This is why the phrase “screaming headlines”.

The content writer from your chosen content writing service should be able to create effective headlines that successfully draw people to your website from search engines and social networking websites.

Your keywords should be used when creating headlines.

In terms of webpages and blog posts, the headline is the title. This title appears in search engine results as hyperlink. If people can see the keyword or the query they have just used in the text of the hyperlink, they are more prone to clicking it. So, make sure that while you are using the keywords for creating headlines, the headlines are compelling enough to draw people to your website.

While we are at the topic of headlines, never use headlines to mislead people. This is counter-productive. You will begin to lose your search engine rankings and worse, people will stop trusting you.

Writing content according to well-defined personas

Whom are you writing your content for? Why am I writing this blog post? Whom am I talking to?

I’m talking to people who understand content writing and content marketing and additionally, would also like to use content writing for SEO. They want to know how to do it.

They may also like to hire an SEO content writing service so this blog post educates them about what all the chosen company should be able to achieve in order to holistically improve their search engine rankings.

Similarly, when content is being written for your website or blog, it should be written for a well-defined persona.

Persona means the profile of the person accessing your content. What does that person want? Where does he or she come from? How much does he or she make? How old he or she is? Is he or she married or not?

You can create a long list of questions to define the ideal persona for your content.

Updating and repurposing your existing content

Among the major qualities of an effective SEO content writing service, this is also important. Improving your search engine rankings also means continuously updating your existing content.

Read How to repurpose old content.

Search engines continuously want to crawl fresh content. They don’t want to crawl outdated content. So, if you published a blog post or an article or a web page a year ago, perhaps it’s time to revisit it and revise it according to the current information you have.

Similarly, your SEO content writing service should also encourage you to repurpose your content.

Repurposing content means reusing it indifferent forms. Perhaps you can create a slide out of an existing blog post? What about infographic from the data that you used in one of your previous blog posts? You can also create a YouTube video using one of your articles as background. This gives you an opportunity to create fresh content out of existing content and your SEO content writing service can play a crucial part in this.

To be frank, deciding to hire an SEO content writing service is one of the most important business decisions you are going to take because the future belongs to content marketing. What content you have on your website will decide what sort of presence you will wield on the Internet in the coming months and years. Consequently, any SEO content writing service you decide to work with, must have these qualities to enable it to deliver you effective content.

10 SEO content writing rules you cannot ignore

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SEO content writing has evolved since the days when the only way to get good search engine rankings was to use your keywords and key phrases indiscriminately. People were becoming experts in “website optimization techniques” and “web page optimization tactics”.

Read 5 Reasons Why Content Writing Is Important for SEO

Although you still have to use your primary and secondary keywords for SEO content writing, the exercise has been superseded by many other SEO factors that impact your search engine rankings. Getting your website on search engines, especially among the top 10 results, has become an integral part of content writing and content marketing.

How SEO content writing rules have changed

As I have mentioned above, improving your search engine rankings takes a lot more than simply using your primary and secondary keywords. Social validation is a must. It matters a lot to Google ranking algorithms how people react to your content.

Of course, keywords and how you use them still matter but along with that, what also matters is the quality of your content. All professional SEO consultants admit that the only way you can get better search engine rankings for your website is through content writing.

Contemporary web page optimization best practices

In order to know how to optimize your website or blog, you have to find the “why”, “what” and “how” of the content that you are writing.

You need to give people what they are looking for. If your content is simply misguiding people into visiting your website, your content begins to lose relevance.

The true value of your content can be gauged better through emotional intelligence which machines cannot have. This is why Google seeks social validation to rank your links.

When people find your content valuable and useful, they begin to interact with your content. They respond to it from their own blogs and website (linking to it). They Share it on social networking platforms in order to endorse it, agree with it, or even to disagree with it.

Google’s ranking algorithm takes into account people’s reaction towards your content. Whether they agree or disagree, how do they react to your content? Do they like it? Do they share it on social media and social networking websites? Do they recommend it?

The web, being web, is interconnected. Google and other major search engines these days have access to data from Facebook, Twitter, Google+ and LinkedIn (only to name a few social platforms available at this moment, in 2017). If your link is creating buzz, they know it, and then they use this buzz to determine your SEO. Content writing rules take into consideration, along with your keywords, social validations that pour in from various sources.

Read: 10 tips on how to write SEO content for your website

Why do you need to follow content writing rules to improve SEO?

You don’t need to. In fact, they are not even rules. I just needed a catchy title so I used the term “rules”, you can call them guidelines, benchmarks, or pointers or commandments, or whatever you feel like.

You don’t even have to follow these content writing rules to improve your SEO if you don’t feel like. They are there just for your reference. Sometimes you can use them, and sometimes you don’t need to.

But why use them?

They give you a template. This template doesn’t ensure higher rankings in itself, because your rankings depend on thousands of things in the universe, but they will make sure that if Google wants to rank your content, at least it has the information it needs.

It’s like using an SEO plug-in. Have you used the Yoast SEO plug-in for WordPress? Seopressor? These plug-ins make recommendations like how long your webpage or blog post title should be, what should be your content-keywords ratio, what sort of information you should have in your description, and so on. Provided you stick to these guidelines, there is a great chance that your link will be ranked higher compared to the links that don’t follow these guidelines.

The same holds true for the content writing rules that I’m listing below. If you stick to them, they may not suddenly improve your SEO, but you will 100% have content that will be optimized for better rankings.

So here they are…

10 SEO content writing rules you cannot ignore

  1. Clearly define the “why” of your business: Why would people do business with you? What need do you solve? How do you enrich people’s lives? How do you make it easier for people to work, to celebrate, to entertain themselves or to increase their self-worth? All these bits of information must manifest in your content writing.
  2. Clearly define personas: Whom are you going to target with your content? Who are these people? Where do they come from? What are their aspirations? What problems are they having that they need solved? What are their backgrounds? The more you know about your audience, the better will be your content.
  3. Compile a list of keywords and search terms: Once you have defined the “why” of your business and have also defined the personas of your target audience, it will be easier for you to compile a list of keywords and search terms that you are going to incorporate into your SEO content writing. Remember that you don’t compile the list of keywords and search terms for your own happiness; you need to know the keywords and search terms people actually use to search for your business. You need to look at your business from their perspective. Only then you will be able to compile the right list of keywords and search terms. Having a list of keywords and search terms will also keep you focused and give you a clear idea of what content you should be publishing.
  4. Prepare a list of topics containing your target keywords and search terms: When you talk of SEO we need to take care of these things. Your topics are very important. Your topics are generally the titles of your blog posts and webpages. The titles of your blog posts and webpages are so important that the Google ranking algorithm takes the words appearing within your titles very seriously. This is why it’s very important for your SEO that when you are writing content, your keywords and search terms are present in your blog post and webpage titles.
  5. Start writing engaging content: Once you have created keyword-rich titles, when you are writing content for these titles, initially don’t worry much about their SEO quality. Remember that it’s very important to publish engaging content. Eventually it is the quality of your content that decides your long-term search engine rankings. You will also need quality content to accumulate social validation. Social validation is so important that even if you don’t bother about your keywords and you are able to accumulate enough social validation, your SEO is going to improve considerably.
  6. Whenever possible, write longer blog posts and webpages: To counter “thin content” Google these days has started preferring longer blog posts and webpages. People were publishing lots of “thin content” – meaningless content of 300-400 words mostly to target keywords – and the search results were being filled with lots of junk information. Writing longer blog posts and webpages takes effort and considerable knowledge of the subject. I’m not saying do it always, but whenever you have enough to say, don’t hold yourself back.
  7. Incorporate your keywords once you have completed a blog post or a webpage: Once you are sure that you have created a good quality, engaging blog post or webpage, insert the keywords that you have included in the title of that particular blog post or webpage. Strategically incorporate the keywords and search terms in such a manner that you don’t overuse them.
  8. Format your blog post or webpage in an SEO friendly manner: Your web content should be easily scannable. Use headlines (tags like <h1>, <h2>, etc.) to organize your text under different sections and once or twice use your keywords and search terms within these headlines. If some bits of information can be presented with bullet points, use them. At least once bold your keywords. You can also use your keywords in the anchor text when you link to other blog posts and webpages either on your own website or other websites.
  9. Publish content at regular intervals: SEO content writing doesn’t just mean publishing a few blog posts and webpages and then resting on your laurels. For rare businesses, this works, but not for businesses that need to compete with other businesses. It is because lots of businesses like your business are publishing content with great speed. Even if you rank well for certain keywords and search terms, soon you’re going to be overtaken by your competition with better and more content. This is why you need to constantly supply Google with fresh content. At least to experience the initial SEO boost, you need to continuously post blog posts and webpages for 3-4 months. Holding yourself back would be like getting into a boxing ring and constantly pulling your punches without giving all you have got. If you are not regular, you lose even the slight advantage you have gained by publishing some content initially.
  10. Update your existing content: All the blog posts and webpages that you create are your business assets. You should nurture them and take care of them just as you take care of your other business assets. Constantly update your older blog posts and webpages and resubmit them to search engines to let them know that you have updated them. Add new information. Modify the data that might had been correct two years ago but not now.

Whether you realize it now or five years later, SEO content writing is an ongoing process. As Yoda says, “Do. Or do not. There is no try.”

yoda quote on SEO content writing