Category Archives: Something New

What effect is AI going to have on your content marketing?

effect of IA on content marketingDo you know last year a Japanese AI program wrote a novel and almost won a literary price? So if AI can write a novel or solve cosmic problems (and even take over the world after the state of singularity) or beat a chess Grandmaster, what effect is it going to have on your content marketing?

Actually, AI don’t always have to be Transformers type robots. If you are using Siri, it’s AI. If you are using Amazon Echo or Google Voice, that’s also AI. Facebook Messenger uses chatbots that are mini versions of AI. Any program that takes an action after analyzing the language of the input, contextually, is using AI. Artificial intelligence is supposed to have cognitive powers as close to humans as technologically and biologically possible.

Coming back to content marketing, how can AI empower content marketing?

This post on Entrepreneur throws some light on how AI can have an impact on content marketing, or at least the way you create and publish your content. Most of the stuff that I am discussing in this post is not discussed on the above Entrepreneur update but it gave me an idea of the topic.

Take for instance creating content based on natural language used by people. These days most of the people use voice search, that is, they don’t type in their queries, they speak their queries and when they speak their queries they use normal language as if they are speaking to someone. What does this mean? It means that when you are creating content use normal language instead of using jargons that very few people use. Try to answer questions because people are mostly inputting questions when they use voice search.

AI programs have already been creating content (soon, no content writers like yours truly may be required). This Curata post says that news publications like Associated Press, Yahoo and Fox News have already been using AI for “generating” news content based on the information it gathers, or the information that is fed into it.

It may surprise you that the following opening sentence is a sports story written solely by an algorithm: “Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.”

Looks like a sentence you’ve read before, right? That’s because machines have been automatically generating content for years. Companies such as the Associated Press, Yahoo, and Fox have been using them for quite some time.

Then there are chatbots that generate real time responses immediately to users’ queries.

Facebook and Twitter are using automatic News Feed generators that decide what news feeds users must see, according to their preexisting behavior.

I think right now the best use of AI would be to curate content according to the latest buzz going on on the Internet.

Automation and artificial intelligence cannot be avoided; the trick is to use them to our advantage as many businesses are already using. For example, Facebook Messenger allows you to carry out business transactions: you can order Pizzas using their chatbot.

order pizza using Facebook Messenger chatbot

Right now, I see the following immediate benefits of AI for content marketing:

  • Automatically generating or curating content
  • Creating custom news feeds from information from the Internet and social media and social networking websites
  • Customizing and repurposing existing content according to user behavior
  • Better search engine optimization

In Gmail now you can undo a message you’ve just sent

Ever regretted sending that message?  Sometimes you send a message to a wrong person and sometimes in the heat of the moment you say something that you regret immediately after clicking “send”. There was a time when a message sent via Gmail (or rather any other web based email service) was like a bullet you’ve just fired; just like you cannot stop the bullet you’ve fired, you couldn’t stop the message you had sent.

Well, if the divine realization of “this shouldn’t have been sent” hits you within 5 seconds, in Gmail now you can undo a message that you have just sent. This may save you a lot of heartache (or broken bones for those who prefer to live on the edge) in the long as as well as short term.

If you activate a feature in Gmail, Gmail will hold your e-mail (this sounds like a rhyming poem) for 5 seconds so that you get enough chance to stop it. Just go to Settings and then the Labs tab. Scroll down until you come to this section:





Simply click Enable and save the setting. From now onwards, whenever the message “Your message has been sent” appears, you will also notice an Indo button.

The first post here on business writing and copywriting blog

I was going through this blog post at Copyblogger, written by Writer Dad and I was really touched by the free flow of emotions. I miss that side of mine, the side that could be adventurous with the words. Words have always been my playground. They define me, I mean, writing defines me.

Day before yesterday my wife asked what would have I done had there been no Internet? 100% of my earnings come from the Internet. I would have been a writer, I replied. But aren’t you already writing? she asked. For a while I couldn’t find an answer. One day you’ll be working on your novel, not writing sales pitches and product descriptions, she had said a few days ago. What’s wrong in that? For a while she couldn’t answer. I reminded her of that instance. We both decided that it was time to take my business, my writing business, to the next level.

This new design is the initiation of that next phase; this blog section too. About the design, I make all the designs by myself, and for more than three months I had been trying to come up with a decent layout, and for three months I had been working on a layout. I wasn’t happy with whatever was coming up. Then today when I was writing a small article for this website I wondered whether I should publish it as a page or as a blog post. I wanted to publish it is a blog post but then there was no blog under this website and the article wouldn’t have looked appropriate on the content blog. I decided that I should have a blog on this website too. Before setting up the blog I wanted to complete the new layout.

So this afternoon I started working on a new layout from scratch and finished the entire design in 10 odd hours. The design is complete and implemented, and so is this blog. I’m not sure what I’m going to write on this blog but it will most probably contain my writing thoughts, my experiences while working as an online copywriter, the new things that I’m learning, and whatever I stumble upon while surfing the Internet, on other blogs and websites.

Do let me know how you like the new design (even if you haven’t seen the previous design just let me know how the current design looks). Since there are practically no posts on this blog I have no idea how to organize the links for it. I will work on them once I have written a few more posts.