Tag Archives: Blog Publishing

10 Beginners Tips for Business Blogging

beginners-tips-for-business-blogging

Recently someone asked on Quora what would be a better blogging platform: Blogger.com or WordPress? Frankly, I didn’t realize that people are still using Blogger.com for personal and business blogging. So, it came to my mind, there might be many beginners who are looking for some good tips on how to set up a business blog and how to profit from it.

Almost every major business has a blog and it uses blogging to promote its brand, to engage with audience and to draw targeted traffic from search engines and social networking websites. Still, blogging isn’t taken as seriously as a website, especially by the small business owners who haven’t had much time to keep themselves updated of latest trends on the Internet.

Maybe because initially when blogging began, it was an amateur activity. It was mostly journalling. Then started political blogs. Web design blogs. Internet marketing blogs.

looking-for-a-blog-content-writing-service

Business blogging began a lot later, though, even in early 2000’s, I was promoting my business (web design and development) by publishing lots of web design-related web pages on my website. There existed is no concept of “blogging”.

I don’t remember if Blogger.com came first or Typepad.com (powered by Movabletype). Then came WordPress. From the beginning itself you could install WordPress on your website and start publishing a blog. Ever since then I have been using WordPress although these days I routinely publish on Medium too.

Why business blogging is necessary to grow your business on the web

Long gone are the days when blogging was considered an idle person’s pastime. As I have written above, every serious business these days has a blog. Salesforce has a blog. New York Times has multiple blogs. Google has a blog. IBM has multiple blogs. Accenture has multiple blogs. Credible Content has a content writing and content marketing blog.

Every major business and publication on the web has a blog. Is it a fad, or is it a necessity? Or is it just an insatiable desire to reach out to your target audience?

Whether you are a beginner in the realm of business blogging or a seasoned professional, primarily there are 7 reasons why you might be publishing:

  1. A business blog increases content density on your website.
  2. As you cover various topics in your niche, your search engine rankings improve.
  3. You are constantly feeding Google with new content to crawl, index and rank.
  4. People regularly access your website or blog for the valuable content you provide.
  5. You constantly have something new and original to post on social networking websites.
  6. You give yourself and your employees opportunities to share their wisdom and expertise using your business blog.
  7. Eventually, you develop a platform that is independent and doesn’t have to rely on search engines and social networking websites for targeted traffic.

In 2013 New York Times published a negative review of Elon Musk’s Tesla Model’s S car. Elon Musk claimed that the review caused the company almost $100 million.

Musk used his own blog to respond. In the blog he was able to prove what New York Times published was “fake news” and the faults detailed in the New York Times article weren’t actually faults. Consequently New York Times drew lots of flak from Tesla car enthusiasts.

You may say that Elon Musk is one of the most powerful individuals in the world and hence, people would pay attention to his blog.

But the point is, his website has a blog and hence, he has a platform that could be used to counter the New York Times article, the same New York Times that has a well-established publishing platform. In the absence of blogging, Elon Musk would have had to depend on another news publication to carry out his counter argument.

your-business-blog-gives-you-a-platform

This is just one example of how you can use your business blogging platform to put across your own point in the time of bad PR, and many companies are already doing that.

But that’s just one aspect of business blogging.

Business blogging is good for search engine rankings and creating buzz on social media and social networking websites. As mentioned above, when you start writing about your niche topics, you begin to cover all the important keywords and search terms on your blog. Business blogging is the strongest tool in the hands of small businesses.

Since you are continuously publishing your blog, Google’s crawlers begin to crawl your website and blog frequently, even multiple times a day. This way, you not just have better search engine rankings, your latest content is also added to the Google index almost immediately.

Sometimes my blog posts and web pages begin to appear in search results within a minute of publishing.

Ready to publish your blog?

Know more about my blog content writing and consulting services.

Beginners tips for business blogging

  1. Be ready to make a long-term commitment: Business blogging, or rather, any sort of blogging, but especially business blogging, is a long-term commitment. You can’t have 10 blog posts and then be satisfied. Depending on your goals, you should publish a weekly blog post or a daily blog post. If you want to improve your search engine rankings and conversion rate within 3-4 months then I suggest you publish daily. Once you have started getting decent traffic, you can switch to alternative days and then, you can even go for once a week publishing schedule with high quality blog posts. But be ready for a long-term commitment.
  2. Decide on a blogging platform: My recommendation is always WordPress because when you use WordPress (WordPress.org), though, it has a learning curve in the beginning, you own your content. Everything is there on your website. Your own search engine rankings improve when you publish on your own blog. It is an uphill task to build an audience, but in the end, when you begin to get the results, you will realize that all that effort was worth it.
  3. In the beginning, you can also focus on Medium: This, I wouldn’t suggest for every other blogging platform, but Medium is a bit different. More than blogging, it’s a publishing platform. It has a thriving audience and even when you haven’t published many blog posts, depending on your quality, any of your blog posts can be picked up and suddenly, you will have thousands of people reading your blog post.
  4. Develop a unique voice: Your writing style for your business blogging should be conversational no matter how serious your niche is. Through your business blog, you are mostly having conversations with your audience. Write the way you speak. Since every person speaks differently, if you write the way you speak, your blog will carry a unique voice.
  5. Write as a human being: Even on a business blog something like “we do this” and “we do that” doesn’t sound very good and friendly. If you are a single person managing your business blog then it’s very easy to write as that person, but if you have multiple employees writing for your blog, you can create their profiles so that they write blog posts as themselves rather than as a company. This way your audience can relate to the people writing your blogs, and it will feel connected.
  6. Refrain from promoting your product or service on your business blog: This is because when people come to your blog, they are not interested in knowing about your product or service unless they want to read reviews. People are looking for information. They want their questions answered. If they have a problem, they want to solve that problem. It is best to create a list of questions and then create many blog posts providing answers to those questions. This will also give you an opportunity to use your keywords.
  7. Don’t over-use your keywords, but do use them: Business blogging is a great way of covering all your primary and longtail keywords, but don’t make it too obvious. People can easily make out if you are providing useful information or simply covering your keywords. And anyway, when you are constantly providing solutions and answers to questions, you will be automatically covering your niche keywords, so, you don’t have to walk an extra mile to use them.
  8. Learn to market your business blog content: There was a time when it was very easy to find websites and blogs. With millions of websites and blogs being created every week, there is a lot to be found. This is where content marketing comes in. You have to market your business blog. You have to make sure that people are able to find it. The best way to market your blog is to create and maintain interactive social media and social networking profiles. Whenever you publish a new blog post on your business blog, share the link using your social media and social networking platforms.
  9. Focus on networking and guest blogging to promote your business blog: This is something I need to do more but I don’t, but I’m gradually inching towards that. Constantly publishing your business blog on your own eventually begins to get you enough traction, but the real boost you will get by networking with other, already established publishers and industry leaders who would occasionally promote your links on their own timelines and blogs. You can also offer to write blog posts for other publications to expand your presence. You will also need quality backlinks to improve your search engine rankings.
  10. Let yourself loose sometimes: Although business blogging is primarily used to improve search engine rankings and engagement, especially by small business owners, you don’t always have to strictly stick to your topics. Sometimes also share interesting and amusing pieces of information with your blog audience. You can share a funny joke. You can share a GIF that makes people laugh. Or maybe there is a video that is going viral and you can publish it with your own take. Don’t dilute the focus of your blog by more regularly posting such material, but you can keep a 19-1 ratio of such posts with 19 of business-related content and 1 of simple entertainment.

Business blogging is a work of love, commitment and passion for your field. You can publish a business blog on an ongoing basis only when you have got lots to say.

If you think you won’t be able to commit the required effort and time on your business blog, it is better to collaborate with the content writer or a content writing service like Credible Content. My content writers routinely provide high-quality content to business blogs from all over the world.

Do let me know if you are looking for a business blog content writer for your business and I will gladly provide you the needed information.

How To Generate A Steady Stream Of Tantalizing Topics For Your Blog

finding new blogging topics

Business blogs always sound like a great idea, until you run out of interesting things to blog about. We’ve all heard of writer’s block, but “topic block” is another common affliction among bloggers, and it can set in three weeks, three months or three years after launch. Here are a few techniques to help you keep your posts full of information that your audience wants to read, listen to, or view.

Get Help!

Topic block has set in. Now what? One of the most valuable business lessons I ever learned is, when you’ve got a lot of hard work staring you in the face … get somebody else to do it! This technique works like a charm for topic generation. Perhaps the best sources of topics for your blog are your readers, your customers, and your sales and customer service teams — survey these people to get their ideas. This can be done by —

  • Talking to them in person
  • Writing a blog post asking for their input
  • Emailing an online survey
  • Asking publicly or through private messages on social media

The key to making this work is guiding the responses. Asking an open-ended question such as, “What should I write about?” requires the respondent to do too much thinking. Frame your canvassing efforts with questions that facilitate a useful and specific response. Examples —

  • What is your biggest business challenge with (product/service/industry)?
  • What is your biggest operational challenge with (product/service/industry)?
  • What is your biggest financial challenge with (product/service/industry)?
  • How has this (product/service) helped you save money?
  • How has this (product/service) helped you become more efficient?
  • How has this (product/service) helped you?
  • What (product/service/industry) issue confuses you?
  • What do you wish you knew about this (product/service/industry)?

You should include response options if you do an online survey and have some ready if you’re in a live meeting to make it even easier for the respondents.

Look at Keywords

Whether or not you’re worried about SEO for your blog (you probably should be), keywords are an excellent place to mine for blog topics. The keyword data about search terms reveals a lot about what issues are of wide concern, and the language people use to research those issues. Uncovering common issues drives interesting blog posts, and using the popular language in the post title and text attracts blog traffic and holds reader attention.

Online keyword research tools such as Google AdWords Keyword Planner and Moz Keyword Explorer are easy to use and exceedingly helpful. For instance, if you have a food blog and wanted to write about rice pudding, the Moz tool might lead you to consider one or more of the following topics —

  • How to Make Rice Pudding
  • How to Make Rice Pudding From Scratch
  • How to Make Easy Rice Pudding
  • Rice Pudding Recipe With Cooked Rice
  • Baked Rice Pudding Recipe
  • Simple Recipe for Rice Pudding
  • Easy, Creamy Rice Pudding
  • Best Rice Pudding Ever
  • Rice Pudding With No Egg
  • Stovetop Rice Pudding

Note that this type of result can translate into multiple posts around the same topic. In this case, a general “How to Make Rice Pudding” post could be followed up with several more specific posts using titles from the list above.

Also, if your company is running a PPC campaign, you absolutely need to review the keyword data. It will tell you what keyword phrases are generating conversions — which tells you what keyword phrases are generating interest. It’s a must-do topic creation chore.

Stop Writing and Start Talking

A final suggestion for topic generation — probably the most enjoyable and for me, the most productive of all — is talking to colleagues and peers. Co-workers, bloggers in your niche or related ones, and maybe even competitors, are just like you, in the sense they are living, breathing and thinking about the same issues day in and day out.

Whether you talk one on one, attend a local meet-up, travel to a convention, use Skype or social media, you will eventually find people who make great brainstorming companions, and topic ideas will flow like a raging river. The nice thing about this topic-generation technique is that it helps not only you, but also your companions. They will develop ideas to help their business and blog, and may lead to guest blogging opportunities and other forms of collaboration that are good for business all the way around.

Is most blogging waste of time?

Is blogging waste of time

At least the title of this article seems to say so. Actually you can say the same with content marketing: is content marketing waste of time?

Okay, I’m going into a loop – is most driving waste of time? Is most reading waste of time? Is most physical work waste of time? Is most studying waste of time?

I personally believe that an activity is rarely a waste of time. The thing that decides whether it’s a waste of time or not is the end result that you achieve. Whether a particular business promotion activity (for that matter, even an enterprise) bears results or not depends on its implementation, execution and targeting. The same is the case with blogging, whether you indulge in personal blogging or business blogging.

There are many businesses that are doing great with the help of their blog. Most of my business comes due to blogging. Yes, it is time consuming and I would rather have an activity that gets me targeted traffic without having to blog every day, but for now, blogging gets the business. The more I blog, the more business I get, the less I blog, the less business I get.

I have observed that with more blogging I get more targeted traffic. It’s not that my clients give me more business because they can see me blogging everyday. It’s because my visibility increases and more people come to know of my services whether my search engine rankings are improving, new blog posts and webpages are continuously being added to the search engine index or more people are having more content from me to share on social media and social networking websites. Whatever is the case, ultimately, I experience an improvement when a blog more. So at a personal level I can never say that blogging is waste of time.

In a blog post titled Why every business should blog Neil Patel shares the following statistics regarding business blogging:

  • 61% of consumers have made a purchase based on a blog post that they read.
  • 60% of consumers feel positive about a company after reading its blog.
  • 70% consumers learn about a company through its blog vs ads.

According to an infographic shared on the same page, websites that blog have 97% more inbound links. Websites that regularly blog have 434% more indexed pages compared to websites that don’t.

Is blogging good for your business? It depends on your targeting, your intention, and your seriousness. Please don’t think that I’m trying to preach, but most business blogging ventures fail because people are not persistent. The problem is not with blogging, the problem is with commitment. Business blogging requires serious commitment, whether it comes directly from you (you writing the blog regularly) or it comes from someone you have hired. Persistence is the key.

Why quality content writing matters and how to maintain quality

Importance of quality content for your business blog

Do you think quality content writing matters? As a business vying to promote yourself through the power of content marketing, how seriously do you take the quality of content that you publish on your blog or website?

As a professional content writer I am routinely approached by clients looking for highly cheap content. This is also because they think that if they suddenly publish lots of content covering every possible keyword their search engine rankings will improve, but at the same time, they either don’t have the needed budget or they don’t have the inclination to spend enough money on getting the content written (because they aren’t sure whether it is going to work or not). Since they don’t want to spend much money on the content (due to whatever reason) they are often fine with publishing inferior-quality content, thinking that once people are drawn to their website, somehow they will end up doing business with them (the same sort of people are fine with spamming people with emails). Unfortunately (unfortunately for them, fortunately for people who take content writing seriously and would like to maintain a reasonable level of quality) this rarely works and even if lots of people end up on their websites, very few actually do business with them.

Regular interactions on social media and social networking websites like Facebook, Twitter and YouTube may give you an impression that people aren’t much worked up about what sort of grammar you use while expressing yourself. In fact, people who care about grammar in casual conversations are often termed as “Grammar Nazis”. Then why does quality content writing matter especially when it comes to promoting your business and generating leads and sales?

In the business world, quality means seriousness. If you are putting effort in producing quality content writing, it shows that you are serious about your business, and you also respect your customers and clients. If you don’t respect them, you don’t care about the sort of language they are exposed to. If you are not serious about getting business from them, you’re not going to spend much effort and money on getting quality content for your website and blog. You are fine with publishing mediocre content because you anyway have no confidence in your business. This is the message that you send when you neglect quality content writing.

So it has got nothing to do with how well you can write and what an impression you can make on your customers and clients. It is about conveying a message that you take your business very seriously, you take your customers and clients very seriously, and this is why, whatever it is they come across on your website, it is of high quality. When you respect your website visitors (or email recipients) it means you respect your own business and when you respect your own business, you take utmost care that whatever is present on your website is of good quality.

How to maintain the quality of content writing on your blog, website and emails

You can take care of the following in case you want to publish quality content:

  • Hire a professional content writer if you are not comfortable with the language you need to write in.
  • Avoid excessive use of jargon.
  • Always keep the central purpose of your writing in your mind if you are writing yourself and instruct your content writer to do the same in case he or she is writing content for you.
  • Although you don’t need to be a “grammar Nazi” be mindful of your grammar and don’t commit mistakes that reek of carelessness and ill-education.
  • Try to write in the language of the persona you are targeting.
  • Do proper research when writing.
  • Use a conversational style.
  • Continuously solve problems of your prospective and current customers and clients when writing content for your website or blog.
  • Use proper formatting such as headlines and bulleted points to organise main points of your content to make browsing and scanning easier for your readers.
  • Use interlinking (hyper linking to other important pages and blog posts on your website) to avoid content duplication if you need to explain a single point from within multiple pages and blog posts.
  • Try to deal with just one topic on one web page or blog post.
  • Use smaller paragraphs whenever possible and express just one idea.
  • Use images that help your readers understand your content better.
  • Thoroughly proof read before publishing.

How to go from 0 to 100,000 monthly blog visitors in 1 year

Every blogger’s dream is to get a ton of traffic as soon as possible, but the problem with blogging is, unless you have got lots of time and money at hand, it takes a prolonged effort to grow a decent flow of traffic. Most people abandon blogging because although they start with great ideas and lots of energy, gradually they start running out of ideas and the energy begins to ebb. If you go through the history of every successful blog there is one common trait you will easily find: persistence. I don’t know whether this is true or not, once I read somewhere that Seth Godin publishes a blog post everyday, without missing even a single day, even on Christmas Day. Many bloggers claim that the moment they decrease the number of blog posts they publish per week or per month, their traffic declines and so do their business queries.

How do you grow traffic to your blog? This Business 2 Community blog post explains how you can generate a monthly traffic of 100,000 visitors to your blog. Of course conditions apply. You need to stick to the following:

  • Write great headlines to increase traffic directly as well as from search engines. Remember that whenever people come across your link, it’s not the URL that they see, it’s the headline or the title that you have created. Search engines use your page title to display your listing as a hyperlink text. Even when people post your link on Facebook or Twitter, it’s your headline or title that is automatically extracted and displayed within the update preview. So spend ample amount of time coming up with a compelling, highly attractive headline or webpage titles.
  • Write lots of content on trending topics if possible. Well, this advise is not always applicable to your business, but it definitely helps if you write content on trending topics because people are already looking for such content. But do keep in mind that you need to give a unique twist to your blog posts because if it is a trending topic then you can safely assume that hundreds of thousands of people must be writing about it and there is going to be a tough competition on search engines as well as social networking websites. Create a unique title or topic and then write your blog post centered around the trending topic.
  • Always solve problems. Visitors will come to your blog in droves if you solve their problems through your blog posts.
  • Write in conversational tone. Remember that when you’re writing blog posts you are not trying to prove your literary credentials – you’re simply trying to hold conversations with your visitors. Write in a friendly manner. Write as if you’re talking to someone sitting in front of you.
  • Promote your blog posts. Simply writing blog posts all the time doesn’t help much, although sooner or later you will start getting search engine traffic. Start pitching your blog posts on various forums. Share your links on Facebook, Twitter, LinkedIn and other such platforms.