Tag Archives: content writing services

5 Reasons Your Website Needs Content Writing Services

5-reasons-your-website-needs-content-writing-services

Still wondering whether your website needs content writing services or not?

In the early 2000’s people used to wonder whether their business needed a website or not. Web design agencies had to convince people, had to educate them. Most of the businesses had no clue what having a website could do to their business.

Content writing and content marketing are going through the same phase. There is a massive need for quality content but people don’t realize it. They don’t realize the fact that without content their website cannot do business. They don’t realize that businesses who acknowledge and accept the undeniable importance of closely working with a content writing service are doing much better in terms of getting higher search engine rankings and a better conversion rate on their websites and blogs.

Read What is quality content and how does Google recognize it?

The connection between your sales and content writing

An online business does brisk business due to the following reasons:

  1. It has a strong brand presence
  2. People already have respect for the business
  3. There is a fad value attached to using the products and services of the business
  4. The business has a huge marketing and advertising budget
  5. The business has been able to create a noticeable presence with its valuable content
  6. The business who has compelling content on its own website

The first four points are applicable to big businesses. Big businesses have a strong brand presence, their brand is already known and respected, there is a fad value attached to their products (Apple, for example), and they can afford to spend huge amounts of money on marketing and advertising.

Although these businesses have the capacity to spend billions of dollars on marketing and advertising, they have begun to realize that advertising doesn’t pay.

This is why Coca-Cola no longer depends on advertising, but on content marketing. Most of the Coca-Cola websites (they have different websites for different regions) have turned into online publications. Now their website is called “Journey”. Although they promote their products, their primary stress is the stories about the positive impact they’re making in the world.

Coca-Cola content marketing

Similarly, American Express as “Open Forum” where it provides top-notch business advice to its present and prospective customers.

American Express content marketing

IBM, Lenovo, Microsoft, Google, they all started relying less on advertising and marketing and more on high-quality content.

The last two points – creating a noticeable presence through valuable content writing and publishing compelling content on the website – is what democratizes the process of promoting online business.

The last two points are applicable to small as well as medium-sized businesses.

Content writing, although requires some degree of expense, isn’t as expensive as conventional advertising and marketing. Every business can create an online presence with targeted, valuable content writing.

The main hurdle faced by most genuine content writing services like Credible Content is that businesses feel it doesn’t make sense to pay a writing service because writing can be done by anybody.

This isn’t so. Although occasional writing can be done by anybody, if you really want to create a successful presence on the Internet, you need consistent content writing that is of great value. Consistency and value are the keywords.

A person or a business who doesn’t write content as a full-time job often finds it very difficult to create valuable content on an ongoing basis.

Listed below are 5 reasons your website needs content writing services:

  1. Content is the next form of online presence: As I have written above, there was a time when people used to wonder whether they should have a website for their business or not. The same state has come for content. Your business needs quality content writing to survive. If you haven’t realized that, your competitors have. Some of your competitors are already months, if not years, ahead of you.
  2. You need to publish high-quality content regularly: Content writing is soon becoming a regular business expense. Just as you need to promote your business constantly, conventional promotion is being replaced by quality content publishing. People don’t want your marketing messages. They want you to become a part of their lives by providing solutions to their problems. Search engines like Google want fresh content regularly. If you don’t publish fresh content, they stop crawling and indexing your website because they don’t expect anything new from it. Only an established content writing service can provide you a non-stop supply of high-quality content.
  3. You need to become an authority in your field: This is more so important in the B2B category. If you are in a business where personal brand value matters, you need to share your knowledge and wisdom with people so that they begin to recognize you for your authority. For this you need to publish expert articles and blog posts on a regular basis and then share your content and social networking websites to create an authoritative presence for yourself. People do business with you when they respect you for your authority.
  4. SEO doesn’t happen without irregular content: I always tell my clients that there are two reasons why SEO cannot exist without closely working with a professional content writing service – quality content encourages people to share your links and Google evaluates how many people share your links; and, Google constantly seeks fresh content because it doesn’t want to serve outdated content to its users. This is why, no matter how valuable your existing content is, if new content is available, Google prefers to showcase that in the search results instead of outdated content. Content writing services can ensure a steady supply of high-quality, relevant content to improve your SEO.
  5. Your content is your business asset: Just like you need professional help to build any other business asset, the same holds true for your content. Although there are many individuals and businesses who develop their own content, and there is nothing wrong in that, I’m primarily talking about businesses that don’t have the resources and the needed talent to publish high-quality content on an ongoing basis. Sure, you can start on your own and initially, since you will feel motivated and inspired, you may be able to carry out content publishing for a couple of weeks or even for a couple of months, eventually, you will need to seek out the help of a professional content writing service that can provide you content every week, every month, year after year.

You must have noticed that on this page I haven’t tried to mince words. It’s the reality of our times that your business needs content. If you don’t use content to promote your business, your competition already does. It’s your choice.

It’s also your choice whether you acknowledge that your website needs content writing services or not. What I can do is, make you aware, make it known to you that yes, your website needs content. Conventional advertising doesn’t work or is gradually ceasing to work. Content is the present, and the future.

10 ways to find the best content writing service for your business

Best content writing services for your business

Finding the best content writing service for your business is one of the most, in fact, the most significant part of initiating an effective content marketing strategy. A big problem on the Internet is, although you can find lots of information, often it is very difficult to find the information you actually need, the information you can use to grow your business. The same applies to finding the right content writing and marketing service for your business. Whom do you hire? How do you decide? Sometimes a company looks lousy but delivers great content. Sometimes a company looks great but delivers lousy content.

A great problem is you cannot find that out unless you have worked with the service provider for some time. Content marketing, although is the strongest marketing tool available on the Internet, also takes its own good time to give you results and by the time these results manifest, it is a bit late to realize whether you should have hired this particular content writing service or not.

Is there a sure shot way of finding the best content writing service for your business? No, there is not. But of course you can minimise the chances of ending up with a lousy service.

What are the best ways to find the right content writing service for your business?

Your business is unique, your customers and clients are unique, so your content requirements are also unique. Why so much stress on being unique?

It is your USP – unique selling proposition. This is what sets you apart. With thousands of people offering almost the same sort of service or the same sort of product, especially on the Internet where one website is just a click away from another, how do your prospective customers and clients decide whether they should do business with you or with someone else? You need to provide something that they cannot get from someone else or at least it is very difficult to get it from somewhere else, or at least, comparatively much more expensive, or whatever. The thing is, there must be something that should draw them to you rather than to someone else. Once this is decided and settled, let us explore some ways to find the best content writing service for your business.

  1. The content writing service has a website: For a long-term business partnership this is a must. Yes, you can find good content writers from niche business directories and portals, they are not very reliable because most of them don’t have much stake in being consistent. Since most of these business directories accept listings for free or at a nominal fee, you don’t find very dedicated and serious people in these directories. Of course, if the very same people also have websites running legitimate businesses, things become different. When a content writing service has a business website it means it is serious and it has invested time and effort establishing shop on the Internet.
  2. The content writing service website looks professional: If they have a website, the website should look decent and professional. It doesn’t mean it should be able to compete in design competitions, but it should have a clean design with all the needed information available on the website. The homepage copy should clearly explain all the services that are being provided. There should be terms and conditions. An FAQs is a must. All the contact details must be available on a separate, dedicated page.
  3. The service also has a blog: What’s the use of working with a content writing service if it does not promote its services via content? Most of my business comes from my blog. My business also comes from LinkedIn and Google, but even traffic from these websites is drawn to my blog so that is the main attraction. Just imagine, a content writing and content marketing service not being able to promote its own services through its own content. There should be a business blog that is regularly updated.
  4. The content writing service has a mailing list: This is because no matter what people claim, email marketing still rules the roost when it comes to promoting your services and products on the Internet. 500 people subscribing to your email updates are far better than 5000 people “Liking” your Facebook page or following you on Twitter. So yes, a serious content writing service would obviously have a newsletter subscription box on the website and if it doesn’t, it isn’t serious about content marketing.
  5. It has a solid social media presence: Most of the world these days spends time on Facebook, Twitter or LinkedIn (just to name a few). It is also a good way to attract people. Want to find someone? There is a great chance that you will find him or her on Facebook or Twitter (or whatever social networking platform is in vogue when you are reading this). Also, if the content writing service can be easily reached on Twitter you can get a response faster in case you have some problem.
  6. It stresses upon quality rather than quantity: If you have quality content on your website or blog, your search engine rankings automatically improve. So if a content writing service says that you should have lots of content to cover all your keywords so that your search engine rankings can improve, you are being shortchanged. Of course you need to cover your keywords but that is secondary. The first priority should be the quality.
  7. The content writing service has a strict policy on plagiarism: Just because text is digitally present everywhere on the Internet it becomes very easy to copy/paste it and then slightly spin it to pretend as if you have unique content at hand. This is what those $ 5-per-article services do. It’s a sure shot way of nipping your content marketing strategy in the bud. The service you’re planning to hire for your business must have a strict policy about how to handle plagiarism and how it controls its content writers in case it has multiple content writers.
  8. It charges are reasonable rate: Actually what’s reasonable differs from business to business, but you can find out what are the industry rates and do the calculations accordingly. As I have mentioned above, those $ 5-per-article services can wreak havoc with your content marketing campaign but in the rarest of rare cases, they can also work to your advantage. If your content writing service is charging pittance try to figure out how it sustains itself. Take for example charging $ 5 for an article or a blog post. If I charge you this rate, try to figure out how much money can I make. Even if I write 10 articles or blog posts in a day I will only be able to make $ 50. How much can I be worried about providing you quality content this way? It also sends me a signal that if you desire cheap content then maybe you aren’t even interested in quality that much. It works both ways. You get what you pay for. So if a content writing service charges very low rate always be cynical about their offer. The charges should be reasonable from both ends of the spectrum.
  9. It can scale according to your requirements: It isn’t always about how much content writing the service you’re planning on hiring can do, it’s also about how much content you need. Perhaps you require 10 blog posts or articles everyday but your content writing service can only supply 2-3 at the most. This deal is not going to work for you. Similarly, if in a package they offer 20 blog posts every month but you require only 5, and they don’t have an alternative package for you. Again, it’s a no-deal. So you should look for a content writing service that can scale according to your business.
  10. Many businesses and individuals vouch for it: Recommendations and testimonials tell you that your content writing service has provided excellent services – services that have actually helped businesses grow. Simply writing content doesn’t help much. The content must be able to take a business forward. It isn’t also just about improving your SEO. Your content should also be able to improve your conversion rate and in fact, this is much more important compared to your SEO. So if a content writing service has actually helped businesses, they will readily provide testimonials and recommendations.

Despite taking care of the above-mentioned 10 attributes that can help you find a content writing service for your business you can end up with a lousy service provider, but then this can happen in any industry, in any service and with any product. Taking care of these 10 things will just reduce the chances of ending up with an inferior content writing service.

Looking for a content writer who can work remotely?

Content writer working remotely

A content writer who can work remotely can be of great advantage. If you’re looking for one, it means you want to avail great talent at minimal cost and with greatest efficiency. Why is it so?

For a big business it makes sense to have in-house content writers because, to be frank, many of the resources in big businesses are simply wasted. People are hired for no obvious reason. Salaries are paid without knowing why they are being paid. New software is purchased at the drop of a hat. Even when good software is available in the market, they get their own software developed. What I’m trying to say is, when it comes to big business, they’re not very much concerned with using their resources efficiently.

Small businesses on the other hand need to be very careful. If they are not careful, they’re going to lose their business. As a small business you don’t want to employ an in-house content writer. Looking for a content writer who can work remotely would be the best option for you.

Why look for a content writer who can work remotely rather than employing a full-time content writer for your small business?

Saving money is just one of the many reasons. Personally, why I would recommend a content writer who can work remotely is because you don’t get stuck with the content writer you have hired. Let’s accept that – human beings are unpredictable, and so are their talents. Maybe the person who appeared for the interview seemed awesome at that time, but now, he or she just cannot come up with the sort of high-quality content you need for your business. Even if occasionally he or she can come up with great content, the persistency is lacking.

As a business owner you also know that hiring someone can be a pretty expensive affair. You have to place an advertisement. You may have to go through an HR agency and then pay that agency. You will need extra space. You will need extra computer or laptop. You will need extra software. You will need extra resources like electricity and Internet connection and telephone and furniture. There will be many hidden costs that won’t be apparent immediately but will leave quite a significant impact on your account books. If you need to hire multiple content writers, then you can multiply these expenses.

There are no such problems if you hire a content writer who can work remotely. You don’t need to pay an HR agency. You don’t need to invest in infrastructure such as furniture, computers and software, electricity, office space, employee benefits and risks of litigation. You simply tell your content writer (who works remotely using his or her own resources) what you need and he or she delivers. That’s it. Don’t like the work? You can simply move onto another content writer. Isn’t it simple?

Another big advantage of working with a content writer who can work remotely is that you can negotiate the compensation. I’m not suggesting you pay peanuts for the quality content you need for your business, but if competitive rates are available, why not avail them? This is not the case when you hire someone full-time. Whether you can afford or not, you have to pay industry rates. You can surely negotiate, but some of the expenses are simply non-negotiable.

When you look for a content writer who can work remotely, global talent suddenly becomes available to you

As a realistic person, a business savvy worldly wise person, you know that the talent you require isn’t just confined to your geographic region. I’m a content writer based in India, but most of my work comes from English-speaking countries like USA, Britain and Australia. Why don’t they work with native English speaking writers? Aside from the sort of fee that they charge, it isn’t always necessary that they’re going to be better than someone placed elsewhere. An ability to write well is totally different from an ability to speak a language. Being a native English speaker doesn’t mean you’re also a good writer, but you can certainly be a good writer even if you’re not a native English speaker (I’m using English just an example, you can apply this logic to any other language).

So when you work with a content writer who can work remotely, you can access global talent. You don’t need to depend on the writers available in your city.

Even the difference of time zones can work to your advantage. Many clients send my work when it’s night on their side and on my side it’s already day. I work on the document and send it and by the time their day starts, they already have the needed content with them.

So are you looking for a content writer who can work remotely? If yes, do contact me to carry this conversation forward. Who knows? You may decide to work with me. Although, yours is the ultimate decision.

What to look for in a professional content writer for your business

Looking for a professional content writer

Finding a professional content writer for your business can be literally equated to finding gold wading through streams of water hoping that small trinkets will somehow find their way into your sieve. No, I’m not exaggerating. Considering how important content writing is, you can ill afford to make mistakes while hiring a professional content writer that is just right for your business? How do you do that?

This recent Copyblogger blog post begins with a very important note of advice: go for a content writer who has a very strong, confident writing voice. What does that mean?

I write socio-political articles also for a couple of online publications. Recently someone commented under one of my articles “Typical Amrit way of writing”. It means the person who left this comment not only frequently reads what I write, she can also recognize my voice. In fact this is not the first instance: I remember when I used to work with a team of writers (I no longer do that – I work on my own these days) I sometimes used to suggest my clients that one of my writers should write for them. Most of them used to insist that I should write because they wanted the content written just the way I write. As a professional content writer they recognize that I have a voice, a unique way of writing, and they want that for their businesses as well.

The blog post further says your professional content writer should have the following qualities:

  • He or she should have a good command over spelling, grammar and usage
  • He or she should be able to give an interesting twist to the existing facts and data so that your readers find the content interesting, compelling and if possible, entertaining.
  • The professional content writer for your business must understand how to write content that helps you sell more because ultimately it is your conversion rate that matters. He or she should know how to form headlines that can hook the readers, the email subject lines that encourage your recipients to open your email messages, write blog posts that are informative as well as engaging and write landing page messages that convert more clicks into purchases and subscriptions.
  • He or she should know why he or she is writing using a particular content writing strategy. This is very important because unless you know what you’re doing, you cannot make it manifest in your words. If you understand the objective of what you are writing, your writing becomes clearer and more convincing.
  • The professional content writer for your business must understand and accept the importance of professionalism and ongoing education. Unless your content writer continuously invests time in growth and education, he or she is not going to keep up with the evolution of your business

Some extra points that can help you find the right professional content writer for your business

The above point talks about the inherent qualities of the professional content writer that you aim to hire for your business, but what about his or her business sense? What makes him or her professional and committed? Here are a few more things you should look for:

  • He or she runs a professional content writing business: Although I don’t mean to say that content writers who don’t have a business providing content writing services cannot write well or they are not professional (you can never define individuals in such strict terms) but it always helps if the person you are hiring is running his or her own business because then he or she will understand your business needs. He or she will be better equipped at meeting deadlines because in meeting your deadlines lies his or her success as a professional. He or she needs to get more business for his own enterprise and this can only happen if he or she is able to provide you top-notch content writing services.
  • Your content writer has a professional website: Again, you may hire a content writer from one of those freelancing websites (Elance, Odesk) and there is no harm in it as long as you get the results, but just to be on a safer side, make sure that the content writer at least has a website that is constantly updated. This shows that the person is serious and isn’t providing content writing services simply because he or she has got some extra time or because he or she is between different jobs. Many people approach me for content writing work because they have taken a break for 4-5 months. Among such people you cannot get professional, committed content writers.
  • Your content writer maintains a blog: A content writer without a blog is like a driver who doesn’t like to drive. The job of a content writer is to write and no content writer can be so busy that he or she cannot maintain a blog to showcase his or her writing skills. It also shows that the content writer cannot manage his or her time properly.
  • Your content writer has a social media presence: This is not necessary but just to make sure that you can contact your content writer in case you are unable to reach him or her via email or telephone.

These are more or less the attributes that you should look for in a professional content writer for your business.

20 benefits of hiring professional content writing services

20 benefits of hiring professional content writing services

What are the benefits of hiring professional content writing services? This is a serious question because it is going to be a long-term commitment and if you’re thinking of hiring professional content writing services, both in terms of money as well as time (although in terms of time the service you hire is going to take care of most of the stuff).

As a busy professional you recognize the importance of content for your business website but either you’re not comfortable writing it yourself, or you don’t have enough time. Writing content for the purpose of content marketing is often a full-time commitment. Content writers like yours truly can do that because well, since I’m already creating content for my clients, it’s easier for me to quickly open another document and create a blog post for myself. This might not be the case with you. You may be working in altogether a different field and it is often difficult to sit quietly on a daily basis and create high-quality and valuable articles and blog posts. This is why you need to hire a professional content writing service.

Below I have listed 20 benefits of hiring professional content writing services.

  1. Publish content on a regular basis: Whenever one wants to implement a solid content marketing strategy the biggest hurdle is the content that needs to be written and published on a regular basis. When you have assigned this task to the professionals, you can rest assured that you will be getting reliable, engaging, compelling content on a regular basis.
  2. Get high-quality content on an ongoing basis: This goes without saying. Any professional service that you hire deserves to be called professional only if it provides you high-quality content without errors – grammatical as well as spelling.
  3. Enjoy better search engine rankings: One of the benefits of hiring professional content writing services is that they can provide you keyword-centric content without going overboard. This is very important. Your content writer should be able to use your keywords contextually without overusing them and at the same time sound trustworthy and compelling. This is not as easy as you may think. Simply using your keywords doesn’t mean your content is going to give you a good conversion rate even if it gets you better search engine rankings.
  4. Avail greater accountability: Professional content writing services are bound to provide greater accountability and this is a big benefit of hiring them. People should be able to trust them and rely on them. If many businesses are already relying on the content writing service that you have chosen for your business, then you can rest assured they’re going to be accountable to you.
  5. Get a dedicated content writer who is not influenced by your business: In order to influence your customers and clients you need to speak their language. This is often not possible for someone working in your organization. You need someone who is an outsider and hence, can empathise with your customers and clients, and then write accordingly.
  6. Have a greater choice of content writers: A good benefit of hiring professional content writing services is that you are not bound to a particular service or a particular content writer. Don’t like someone? You can ask the content writing service to change the writer for you, or you can change the service itself. It’s all up to you and you are in total control. This is not the case if you have hired someone in-house. Hiring and firing employees can be an expensive affair, but this is not the case if you hire professional content writing services.
  7. Update your existing content regularly: It’s very important to regularly update your existing content to keep it fresh and relevant. By hiring professional content writing services you make sure that your content assets that are already there are not neglected because due to lack of time this is something that gets ignored while you try to create as much new content as possible.
  8. Stop worrying about new content writing ideas: This is also one of the major challenges when you want to create new, fresh content for your website or blog, or even when you are contemplating getting your content published on other websites and blogs – how to get new content writing ideas? Although there is tons of stuff you can write about just when you are about to write, nothing comes up in your mind. People working in professional content writing services are used to coming up with new content writing ideas; for them it is a habit (of course, also a professional compulsions). So you don’t have to constantly worry about what to write – it is done, most often, behind your back, without bothering you.
  9. Easily scale your content writing requirements: As your business expands so will your content writing requirements. You don’t need to hire new people for that. Professional content writing services are well equipped to meet your demands. They will automatically be able to provide you more writers or more time from an existing writer. Inversely, you don’t have to fire an employee in case you need to cut down on content publishing. You simply have to let it be known to your service provider and that’s it.
  10. Save more money: One of the greatest benefits of hiring professional content writing services is that you don’t have to spend money on getting new employees and give them all the employment benefits that businesses often have to give. There is no extra money involved while hiring a professional content writing service. You pay just for the content you get and nothing more. You don’t need to dedicate computers and software to the writer. He or she doesn’t need your office space. He or she doesn’t use your electricity and your furniture. Remotely he or she can quietly work and get paid for just the content he or she gives you.
  11. Establish yourself as an authority: As a professional who depends a lot on personal branding you need to establish yourself as an authority and you do this by constantly sharing your expertise and wisdom with your target audience. If you don’t have much time you can hire a professional content writing service and it will provide you all the needed content in a well-written format. All you need to do is provide them some insightful input and accordingly they can create high-quality content for you on an ongoing basis that will help you establish yourself as an authority among your peers as well as audience.
  12. Make your brand more recognizable: Recognition, familiarity (unless you’re really screwing things up) builds trust and when people trust you, they are more eager to do business with you. By publishing authoritative content on a regular basis you make it easier for people to find you, come across your content and then remember you. By hiring professional content writing services you can rest assured that quality, authoritative content is always being written for your business.
  13. Create a reliable content stream: Reliability is very crucial when you want to continue a successful content marketing campaign. Even small gaps can lead to a totally wrong direction.
  14. Exploit all the promotional channels available to you: Since you never lack content you can exploit all the channels like Facebook, Twitter, LinkedIn, Blogging, Guest Blogging and Tumblr (just to name a few) to promote your brand and get more traffic to your main website or blog.
  15. Engage the right audience on social networking websites: You can engage your audience on social networking websites like Facebook and Twitter by consistently posting authoritative content that links back to your own website or blog. People will respect you more if the content comes from you rather than from other websites. When you link to your main content, encourage people to interact with you, ask questions and seek answers.
  16. Get published on reputed websites and blogs: This is a great way to get back links from authoritative websites. By hiring professional content writing services high-quality content is easy to come and since it is easy to come, you don’t have to just focus on your own website or blog. You can also share your valuable content on other websites and blogs, exposing your brand in front of a new audience as well as getting links from those websites and blogs.
  17. Engage customers on your website or blog: As I have already mentioned above, engagement doesn’t just happen with a few blog posts and articles. You constantly need to publish new content and then gradually people begin to respond. As they respond, according to their response, you create new content and then according to your new content, they respond again, and the cycle goes on.
  18. Enjoy higher conversion rate: Compelling content gives you a higher conversion rate. It doesn’t matter how good your search engine rankings are and how well you can engage people on social networking websites, unless you have compelling content on your own website, created by a professional content writing service, you’re not going to enjoy a higher conversion rate.
  19. Get more subscribers to your email updates: Building your own mailing list still is one of the best ways of building targeted traffic to your website because people willingly subscribe to your mailing list. If they like your content, if the content they like is regularly published on your website, it gives them a reason to visit your website repeatedly and if they really find your content valuable, they won’t like to miss it. This is the time when they will subscribe to your email updates.
  20. Broadcast your email marketing campaigns regularly: Email marketing content is as important as website or blog content and in many cases, even more important. When people open their emails, go through its contents and then click the links included in the message, they come to your website with a purpose. They are already inclined towards dealing with you. By hiring professional content writing services you can ensure a continued supply of high-quality content for your email marketing campaigns.