So, I was pleasantly surprised when recently one of my clients, after having a look at what I had written for her organization, decided to ditch the design she already had. She insisted that first I should have all the content ready and then the web design will be done around the content.
This is a new development: that content should be written within the various sections of the web design. Sometimes they insist that you just write 100 words because one section of the website will not accommodate more than 100 words. So, whether the message needs more words or not, you have to fit everything into 100 words.
This happens mostly because people these days by predesigned templates and most of these templates are made to look aesthetically pleasant whether they can accommodate content flexibly or not.
I believe if web design takes precedence over content writing, you are worried more about the looks and less about your conversion rate. Are you getting a web design because you like the design or you want to do business with it?
Design and content need to be modular these days, especially when more and more people may access your website from their mobile devices. I’m not saying you have 25 paragraphs of content on a page and then you design a website that can go on and on vertically – nothing wrong in that by the way.
But you need to keep in mind that it’s the content that is going to do business for you. It’s your content that is going to convert people. It’s your content that is going to get you better search engine rankings. It’s your content that is will engage your visitors and turn them into customers and clients.
Hence, if there is a choice, content writing should always come before web design.