Once you have decided that publishing content on your blog or website is critical to the success of your business you need to maintain a well-defined content writing and publishing schedule. But why do you need a content writing schedule?
I wouldn’t exactly call it a problem but the problem with content writing to promote your business is that it doesn’t show results immediately. When you keep publishing content you begin to feel an effect after a couple of months and it can be very difficult to continuously do something when you know that you are not going to benefit from it in the near future. This becomes more difficult if you need to take out time or budget at the expense of another business activity that can manifest an earlier result. I totally understand the compulsion of putting content writing and publishing on the back burner in order to take care of the imminent necessities.
Even if you outsource your content writing requirement you may need to spend at least some time figuring out exactly what you want. Additionally you will have to pay the person who is writing content for you and you might think why spend money on this activity?
Nonetheless, you neglect content publishing at the cost of your business because if your competitors are doing this they are definitely at an advantage and you must already be lagging behind if they have been publishing regular content for a while now.
It is not necessary to run a tight schedule when it comes to writing content and getting it published under your website or blog. The crucial point here is setting a rhythm. Cannot publish everyday? No problem, publish every alternative day. Cannot achieve even that? Fine, publish something once in a week. Some sort of weekly content is better than having no content at all. You need targeted content to improve your search engine rankings, increase direct traffic from social media and other websites, and above all, improve your conversion rate. You don’t need to rush. Focus on the most important first. What are the topics that can make a quick impact on your bottom line? Make a list of keywords and search terms you would like to get more traffic for and start generating content around them. If you’re working with the content writer you can discuss with him or her what content you immediately require, and then accordingly you can draw up your content writing schedule.
As mentioned above, start with the most important and try not to miss the scheduled postings. Avoid being ambitious in the beginning if you know you’re not going into content writing and content publishing in a big way. Gradually, as you observe your business growing you can increase the intensity and frequency of your content publishing strategy.