When you need a professional content writer
When do you decide that your business needs a professional content writer? Considering the cost involved, it is a tough decision to make especially when writing doesn’t seem like a specialty worth paying for, at least at the outset.
Everyone can write and you are absolutely right about this. People these days are writing like they have never written before.
Just look at the number of Facebook posts, Twitter updates and WhatsApp messages and to your pleasant surprise, people you thought could never write a single straight sentence, are often quoting Pulitzer prize-winning writers.
Hence, writing seems easy.
Yup, writing seems easy when you don’t intend to generate business with your writing, and this is when most of the businesses decide to work with a professional content writer.
They don’t want to take chances.
They want their content professional, error-free, accurate and above all, convincing.
When you are writing on Facebook or Twitter, you are just trying to put across a point. You want to share with your followers what is in your mind. If you’re angry or disgusted or happy about something, you want to express your thoughts. How people react to your updates, doesn’t actually matter.
Of course, you don’t want to offend anyone, but still, it hardly matters if someone takes offence and decides to disagree with you.
In casual writing people don’t mind spelling mistakes (blame the auto correct), they ignore grammar oversights (focus on the message, not how it is expressed, et cetera) and they are cool about you using even the wrong words and expressions because after all, it’s social media.
When it comes to a business website, you can’t afford to piss of people.
When people come to your website, you want them to feel good about what you have published over there.
You want to inform them. You want to convince them. You want to engage them. You want your writing to talk to them. Eventually, you want them to spend money on your website – the hardest thing to do.
There are primarily 2 reasons why you need to hire a professional content writer for your business
These 2 reasons are:
- Higher conversion
- Consistency
When it comes to writing content for your business website you cannot leave things on chance. You want to convert maximum number of people who come to your website.
You may like to read How to improve website conversion rate with content writing.
If you don’t want to visit the above-mentioned link, conversion rate means the ratio of people coming to your website and those who do something that you want them to do, for example, fill up your contact form or download your e-book or subscribe to your newsletter or click advertisements.
Conversion doesn’t happen if your content writing is not of good quality.
If your writing is not good, people assume that your business too is not good. Your product or service may be exceptionally good, but if you’re writing cannot convince people, they’re not going to buy from you.
So, how come a professional content writer can improve your conversion rate and not you yourself or someone who can write decently but doesn’t have the required experience as a web writer or a copywriter?
Exceptions are always there. Whatever I’m writing here, may not directly apply to you, but it may be applicable to many.
When someone comes to your website – whether from a search engine or your link on another website or through your PPC campaign – he or she begins a journey. First, he or she reads your title, the first sentence of your first paragraph, the first paragraph, then the second paragraph, and so on.
How do you make sure that the person doesn’t leave midway?
Are you still reading? It means I have kept you hooked till now.
You write in an engaging manner. You know how to formulate your sentences. You know when to use smaller expressions and when you can get away with a bit longer, a bit more complex sentence structure. You know what information to reveal immediately and when to hold back and build suspense. You know when to use call to action.
Simply put, you know how to hold the attention of the reader. If you can do that and on top of that, if you can deliver an effective message, you are a good writer and you may not have to hire a professional content writer. Otherwise, you need to.
Now, about consistency.
Are you a writer by profession? Can you write consistently?
Suppose you are to publish two blog posts every week; can you stick to the schedule? A professional content writer will.
In fact, most of the clients who claim that they can write on their own, but they are contacting me because they don’t have enough time, give me this reason – they cannot write consistently.
You can write a few webpages and blog posts on your own, but if you need to do it consistently, it takes practice and effort. You need to use the muscle of your mind that you don’t often use.
A professional content writer on the other hand is used to writing all the time.
I am writing all the time. I’m writing for my clients and when I’m not writing for my clients I’m writing for my blog and when I am not writing for my blog, I’m doing journalistic writing. I don’t need to make an effort. Writing comes naturally to me just like accounting comes naturally to you if you are an accountant or painting comes naturally to you if you are a painter. In fact, I’m writing even when I’m not being paid for it because I like writing.
Anyway, you need to hire a professional content writer if you want professional writing for your business website, and you need it on an ongoing basis.
This is, when I’m assuming that you’re comfortable with the language and you can write sentences without spelling and grammar mistakes. There are numerous people who find it difficult to write. For them, hiring a professional content writer is not an option but a necessity.
