Tag Archives: seo content writing

SEO Checklist When Writing Content for Your Website in 2018

SEO checklist for content writing for 2018

SEO checklist for content writing for 2018

Do you have SEO in mind when writing content for your website? Most do.

In fact, despite content being the most important component of one’s online presence, people are ready to pay less attention to the overall purpose their content should solve, and more attention to whether it improves SEO or not.

If you want to make a right balance between improving your search engine rankings and maintaining a higher standard of writing, you may find this SEO checklist for content writing helpful.

The idea of this blog post came to me when I was watching the latest Whiteboard Friday on Moz.com in which Rand Fishkin talks about the SEO checklist for the up coming year 2018 – what all you need to take care of to improve your search engine rankings.

Once you have taken care of the basic SEO necessities on your website, it’s mostly your ongoing content writing that has a positive, or a negative impact on your SEO.

So, when writing content for your website, keep referring to the checklist that I’m putting up in this post. If you are writing content on your own (instead of hiring a professional content writer), keep this checklist nearby.

1. Create an SEO friendly URL

Create SEO friendly URLs when writing content

Create SEO friendly URLs when writing content

If you are using a CMS like WordPress, it automatically creates the URL using your post title.

Although by default WordPress creates an SEO friendly URL (provided you have changed the default URL settings in WordPress), sometimes it can be too lengthy.

For example, if I let WordPress create a URL for this post automatically, it is going to create something like //credible-content.com/blog/seo-checklist-when-writing-content-for-your-website-in-2018, which, as you can see, is an unnecessarily lengthy URL.

Although there are a few plugins available that can create SEO-friendly URLs automatically, since I don’t want to install another plugin, I’m going to manually write the URL as //credible-content.com/blog/2018-seo-checklist-website-content-writing.

This way, a search engine like Google finds everything it needs to find about the blog post.

2. Do proper keyword research

Do keyword research before writing content for better SEO

Do keyword research before writing content for better SEO

SEO is incomplete without keywords.

It’s the keywords that tell Google what you are writing about.

How should you choose your keywords?

Whenever you are writing content for your website, always keep the searcher’s intent in mind.

What is he or she is looking for?

If he or she is looking for some information, is the content you are currently working providing that information?

Suppose you search for “SEO checklist for writing content”, or “SEO content writing checklist” and then you come to this blog post.

Are you getting the information you were looking for?

Does this blog post give you an SEO checklist that you can use for writing content?

Use the keywords people are actually using to find your content.

If it is difficult to find the right keywords use a tool like LongtailPro. Once you have supplied the base keyword (in my case it could be “SEO content writing”) it digs into the Google AdWords database and presents to you all possible keyword variations people are using. It also tells you how many people are actually using those individual keywords so that based on those numbers you can decide whether you want to put in the requisite effort or not.

It is very important that you find the right keywords before you start writing content because you will cleverly need to incorporate the keywords into your content writing.

3. Carefully study the links that are already ranking high for your chosen keywords

Study the links for SEO

Study the links for SEO

Search for your chosen keywords on Google and check out which links are already ranking higher.

Then go to these links and try to find out what is the reason Google is ranking them higher.

How have they arranged the content including text, images, and other components on the web page for blog post?

I’m not suggesting that you copy the content because it is ranking higher, but you can get some ideas from these pages about how to arrange your text and the keywords. Or even how many words and how many images to use.

Though, this alone won’t help you with better rankings because one’s rankings also depend on many external factors like how many quality incoming links the domain has, and what sort of buzz it is able to create on social media. But, it will give you some basic idea of with what you need to compete.

4. Select an appropriate person to write your content

Use an experienced and trained content writer

Use an experienced and trained content writer

Content writing for your business website is serious stuff. People will decide whether they want to do business with you or not, after reading your content.

Just imagine, missing all those business opportunities simply because you didn’t care enough about the quality and effectiveness of your content.

Tragically, I’ve seen many entrepreneurs losing their businesses because they didn’t invest in an experienced and able content writer.

Do you think people are going to do business with you just because you have setup a website and written a few things about your awesome product or service?

Well, guess what, there are hundreds of businesses like you for your prospective customers and clients to choose from, and on the Internet, it is just a matter of going from one website to another.

On your website, it’s just your written text that can convince people to do business with you. Take it very seriously.

5. Write a compelling title and description

Create optimized titles and meta descriptions

Create optimized titles and meta descriptions

A major part of your visitors will come to your website drawn by the title of your web page or blog post. The entire essence of you message is captured, and even immortalized, by your title.

Your title is as important, and in terms of getting attention and clicks on search engines and social channels, even more important, than the remaining body text.

No matter how great your body text is, if you have a very uninspiring and meaningless title, few people are going to pay attention to it.

Therefore, a big part of your SEO is affected by your title.

Make sure you use your main keyword in your title. Don’t repeat it, just use it once, preferably at the beginning.

Rand says that the “description” meta tag still matters and can affect your search engine rankings.

Many SEO experts say that the description doesn’t matter these days, but if Rand contradicts them, we should take him seriously.

Besides, it’s your meta description that shows up below your hyperlink in the search results, not just random text, so it should have some bearing on your search results.

An update about writing meta descriptions: Conventionally, you can use 160 characters when writing a meta description for your website, web page or blog post. According to the recent updates I’m getting and I have also seen it myself, Google is now allowing 360 characters for meta descriptions.

6. Strategically use the keywords within the body text

Strategically use keywords within body content

Strategically use keywords within body content

Your body text, yes, the main component of your content writing – the actual content writing.

Everything said and done, the ultimate impact is made through the main body of your web page or blog post.

Whatever you have to say, whatever you must deliver, you do it through the main body content.

The Google ranking algorithm carefully studies your body content to assess its meaningfulness.

Every message needs words, and words give meaning to what you are communicating. Without words, there is no message, there is no communication.

Keywords are the indicators that tell Google what you are writing about. If they are important, you use them more frequently than other words.

For example, if I use “content writing” multiple times in this post Google will have some idea that it is one of the main points of my write-up.

If I also mention “SEO checklist” Google may deduce that the post contains some SEO checklist for content writing, and consequently, may decide to rank this post higher when people look for some “content writing SEO checklist”, or something of that sort.

How do you use your keywords within your body text?

I generally keep in mind the following rules of thumb:

  • Use your main keywords within the first 100 words. Use them as they are, and then break them in various parts and use those parts individually.
  • Use a smattering of LSI keywords. LSI stands for Latent Semantic Indexing. These are the keywords that are related to your primary keywords. Sometimes people mistakenly think that LSI keywords are synonyms of the primary keywords. They are not, they are related keywords, keyword that the Google algorithm thinks should be present in the vicinity of your main keywords.
  • Use your primary keywords every 200-300 words.
  • Use your keywords or their combinations within headings and subheadings – not every heading and subheading, but at least a few.
  • Use your keywords in the last paragraph.

7. Make sure your web page loads fast

Make your web pages fast loading

Make your web pages fast loading

Although this has less to do with content writing and more with the general SEO configuration of your website, while using images for your current piece of content, you can make sure that the images are optimized, and they are made as light as possible.

For more information on this you may like to read How to use images for link building.

8. Connect with influencers to spread your content

Connect with influencers

Connect with influencers

You write this great content so that the maximum number of people can benefit from it, right?

People can benefit from you content only if they can find it.

If your content enjoys higher search engine rankings and if people are actively looking for what you have published, then you can easily reach your target audience.

What if your rankings are not good yet?

What if people don’t know how valuable content you are writing and publishing?

Influencers in your niche can help you spread the word.

If you enjoy a good rapport with your industry influencers, they will gladly share your content on their social media and social networking timeliness.

They may even link to your content from their websites and blogs.

Connecting and networking with industry influencers takes time, effort, and above all, persistence.

But once you have created a solid network of industry influencers, it will be a lot easier for you to distribute your content.

My personal suggestion for writing content in 2018 and beyond

Focus on quality and purposefulness. Whenever you create a web page or a blog post, it should solve a purpose. It should have a reason to exist. It should deliver something solid.

As I’ve mentioned above, the idea of this “SEO checklist when writing content” came to me when I was watching Rand Fishkin’s Whiteboard Friday on creating an SEO checklist.

He talks from the perspective of an SEO expert in the video.

In my writeup I have mostly covered these SEO checklist points from the perspective of content writing because content writing and content marketing is what I do, and I help my clients improve their SEO with this very service.

Why I’m recommending LongtailPro to my clients

LongtailPro logo

During the past couple of weeks I’ve been promoting the keyword analysis tool LongtailPro to my clients.

One of my clients suggested that since I’m recommending the link, why don’t I check if they have an affiliate program? If I sign up for that, he would rather subscribe to the service through my LongtailPro affiliate link.

They have an affiliate program. I joined and my client joined LongtailPro through my link.

LongtailPro is one of the first keyword analysis tools I’ve ever used, so may be that’s why I’m all excited about it, but I can see that information it gives you really helps.

As the name suggests, LongtailPro is to be used for analyzing long tail keywords.

It doesn’t just help you find long tail keywords you should optimize your content for, it also tells you whether it’s worth your effort or not.

Before you start creating optimized content for your website or blog, your competitors may have already gotten their links indexed and ranked and it might be very difficult to get good ranking for those keywords.

So, what do you do?

It tells you what low competition alternatives you should try for.

Once you have submitted your URL and the associated keywords it assigns a keyword competitiveness number to your website and individual keywords.

If the keyboard competitiveness of your keyword is less than or equal to 30 then it is considered a less comparative keyword, which further means that it is easier to rank for that keyword.

LongtailPro data chart

As the number moves up it is more difficult to rank at the moment and it won’t be productive to focus your energy and resources on those keywords.

Then, as more and more of your content begins to appear for less competitive keywords in the search engine result pages, your keyword competitiveness improves and you can begin to target more competitive keywords.

It uses the search engine data from Google and the AdWords keyword analysis tool to suggest further long tail keywords from your individual keywords.

That is, when you supply the software with your seed keyword (mine, for example, is “content writing services”) it takes out all the combinations of various search terms people use related to this seed keyword.

For me, the best use of LongtailPro is that it tracks the rankings of my various keywords in real time and it gives me a long list of less competitive keywords to work on for the time being.

It updates this data every 16-20 hours.

Whether you are tracking 2 keywords, 20 keywords or 120 keywords, you can check every day how your website is ranking for those keywords. Manually, it would be a herculean task.

It also tells you how much traffic individual keywords are drawing.

There are many keyword analysis and tracking tools available and I am pretty sure they are great.

I have started using LongtailPro because for the time being it is giving me the data that I need to optimize for various keywords.

Also, I feel it is not overpriced.

Initially you can go for the monthly subscription package so that if you don’t like it you can unsubscribe after a month.

They also have a free trial but right now, at the time of writing this, some Black Friday promotional campaign is going on so I couldn’t find information on the trial period but they do provide it.

As a content writer and a content marketer I also like the way they use educational content to make sure people are able to use their keyword analysis tool properly.

Many people stop using a tool because they cannot make out how to optimally use it. They don’t get the desired results and after a while, they lose interest, despite the fact that the features they need are right there.

LongtailPro has lots of YouTube videos and blog posts explaining how you can find low-competition keywords for your niche and start optimizing your website.

They are continuously sending you emails prompting you to make use of their tool and increase your search engine rankings.

I think this is a good post-sale content marketing example. Recently I wrote The benefits of writing content for existing customers.

Here is my link if you want to sign up for LongtailPro.

 

What is the importance of keywords in SEO content writing?

Importance of keywords in SEO content writing

What is SEO content writing and how critical it is that you know how to incorporate your primary, secondary and long tail keywords into your overall writing process?

SEO content writing means writing in such a manner that it’s very easy for search engine crawlers to access your content and make sense of it.

Why is it important that the search engine algorithms should be able to make sense of your content writing?

It is because if they cannot make sense of your content, they won’t be able to rank it for the appropriate keywords.

When you are writing SEO content you keep in mind the phrases, the search terms and the keywords people may use, to be able to find your website or one of its links, and then you create content using those phrases, search terms and keywords.

SEO content writing in no way means mindlessly using your keywords. These days, the quality and the relevance of your content is as important, and sometimes even more important, than your ability to use your keywords.

The importance of keywords in SEO content writing

Ever since the advent of search engines and it became important to get good search engine rankings, the importance of keywords to improve your SEO always invites heated discussions.

Content marketing and SEO have been combined. SEO content marketing has evolved into a branch in itself.

There was a time when keywords were important. Okay, they are still important, but there are also a zillion of other factors that are important for your SEO.

Keywords importance

Those factors are beyond the scope of this post because here I’m just focusing on the importance of keywords in SEO content writing.

Read 10 fundamental qualities of effective SEO content writing.

With so many changes occurring in Google’s ranking algorithms, do keywords still matter?

To understand this, you need to understand what are keywords.

Keywords may sound important and even intimidating when you feel that they can have a big impact on your search engine rankings and then these search engine rankings can have a big impact on your business, but they are not as intimidating as they seem.

Keywords are basically the search terms people use so that they can find your business (not particularly your business but something of that sort).

These keywords can have just a single word, a couple of words, a small phrase, a complete sentence, or a question.

Would you like to get better rankings for “where can I find handmade table napkins” or “handmade table napkins”?

The person using the first search term actually wants to find handmade table napkins.

The person using the second search term may be looking for handmade table napkins, but he or she may also be looking for just some sort of information on handmade table napkins.

You may target both the search terms but for you, if you are selling handmade table napkins, the first search term is more important.

So, how do you target the search term, or the keyword or, the longtail keyword “where can I find handmade table napkins”?

This is called optimization.

This is where the importance of keywords in SEO content writing arises.

To get targeted traffic you have to use the right language. In the above example, “where can I find” and “handmade table napkins” are very important parts of your main keyword if you are selling handmade table napkins.

Your text must suggest that your web page will tell the search engine user that yours is the place where he or she can find handmade table napkins.

Your keywords are like the building blocks. They help you stay focused when you are writing content, especially content that needs to rank higher on search engines.

Consider the above example again. You know what keyword to be found for.

So, when you are writing SEO content for this particular search term you know that you don’t want to write about the technique of making handmade table napkins or what are the benefits of using handmade table napkins.

Although you can touch upon these issues, your primary concern is telling the search engine users that they can find handmade table napkins on your website when they want to know where they can find them.

Should you over-obsess over your keywords?

Keywords are important but let them not dominate the way you write your content.

Focus on providing the right answers to the right questions.

When you provide the right answers, you are automatically using the keywords or the search terms being used by your prospective customers and clients.

I want to draw people to my website who are looking for a content writer or a content writing service.

So, if I write and publish content about “need a content writer”, or “looking for a content writer” there is a small chance that I will be focusing on “how to become a better content writer”.

This is because I’m not selling educational material on how to become a better content writer; I’m selling my content writing services.

Even such small changes can make a big difference.

How can you avoid such costly mistakes?

You can avoid such costly mistakes, again, by focusing on the questions and search terms people may use when searching for your services, rather than obsessing over your keywords.

Remember that your prospective customers and clients may use a totally different language for your business than what you use.

Yes, it is important to prepare a list of your target keywords and search terms, but once you have created the list, focus more on solving problems rather than covering all the keywords.

I always suggest my clients that when they focus on solving problems they automatically cover their important keywords.

How to use keywords when doing SEO content writing

keywords and SEO content writing

Keywords are important in SEO content writing. The search engine algorithms look for your keywords at certain locations of your web page or blog post.

Although these laws are not written in stone, SEO experts and experienced content marketers suggest that you use your keywords

  • In the beginning of your web page or blog post title
  • Within the first 100 words of the body text
  • Once every 200 words
  • Within H1, H2 and H3 tags at least once
  • In the last paragraph

As I have written above, your rankings may depend on many external factors, so you don’t necessarily need to adhere to these guidelines regarding where to put your keywords while doing SEO content writing, these are better practices to follow.

If you are targeting a longer phrase, it isn’t necessary that you always have to use the complete phrase. Use the complete phrase, if it is possible, within the title and then a couple of times within the body text.

After that, you can use the various parts of the phrase, creatively, in different ways.

For example, if I want to optimize for “SEO content writing services” I can use the exact phrase in the title and a few times within the body text and then at various places I can use individual words “SEO”, “content writing” and “services”.

There is always a danger of over-optimizing so always be careful of overusing your keywords.

Overusing your keywords can be more damaging than not using them at all.

The importance of keywords in SEO content writing is going to prevail for many more years not because there is no other way but to rely on this, the so-called “outdated strategy”, it’s just that, using them makes perfect sense. This is how you speak. The keywords are a part of your language. They are always going to be important.

Should you always be writing optimized content to improve SEO?

dont-let-you-need-to-always-optimize-stop-you-from-writing

You publish content on your website or blog for a reason, right?

Out of scores of reasons, one of the biggest reasons why people want to publish content regularly on their websites and blogs is to improve their SEO.

Many SEO experts and content marketers suggest that never publish a piece of content without optimizing it for search engines.

Here, I’m assuming that when they say “optimizing” they don’t mean needlessly stuffing your blog posts and web pages with keywords.

What they mean to say is, make sure that you publish something, you target your effort in such a manner, that it helps to improve your SEO.

There are some great tools available that can help you search-engine-optimize your content.

For example, if you manage your website and blog with WordPress, you may be using one of the SEO plug-ins. I use SEOPressor. People also use Yoast SEO and All-In-One-SEO.

They are great tools to help you publish posts that are optimized for your chosen keywords.

A great thing that I like about SEOPressor is that it helps you see if you are over-optimizing your content.

Since I don’t intentionally overuse my keywords, when I use them, it is unintentional.

Sometimes, just in the flow, I tend to use the same expression again and again, mostly to sound lyrical.

This optimizes my content and consequently, my SEO suffers.

SEOPressor tells me when I have used the keywords more times than necessary.

But this small post is not about optimizing or over-optimizing for better SEO; this post is about not getting bogged down by the fact that you have to optimize every web page and blog post just because you have got tools with you that help you optimize.

For example, the SEOPressor tells you whether the web page on the blog post you are working on is well-optimized or not. If it is well optimized, you see this nice green response:

SEOPressor screenshot

The problem here is (it has nothing to do with SEOPressor) that sometimes one tends to get psychologically bogged down by the fact that, that icon has to turn green. The entire focus is shifted on optimizing the web page instead of delivering the message.

Optimization is needed.

If you want to draw targeted traffic from search engines, there is no other option but to optimize your individual web pages and blog posts.

But you don’t need to obsess. You shouldn’t let your need to optimize every possible web page and blog post stop you from expressing yourself.

Optimize when you really want to, need to, optimize, but otherwise, let yourself be free.

Don’t dilute your content by writing about everything under the sun – stick to your core competency (in my case it is content writing and content marketing) – but sometimes if you don’t want to pay attention to the optimization aspect, don’t.

You don’t always have to write more than 1500 words.

You don’t always have to use your keywords within the first 100 words in the last paragraph.

No need to always worry about keyword density.

No need to worry about an optimized title.

Just write and publish.

This is very important for you as a professional and a professional who promotes himself or herself through his or her writing.

Your writing begins to get stunted when you focus more on optimization and less on your core message.

Again, yes, optimization is necessary and unavoidable but keep it a mix of free flow and optimized content.

Let it be like, in every 10 web pages and blog posts, don’t bother for optimization for 2-3.

Remember that what is important is that you publish regularly.

Don’t feel discouraged that right now you cannot come up with a completely optimized web page or blog post.

Publishing something is always better than publishing nothing.

How to boost your content with these 5 SEO tactics

5 SEO tactics to boost your content

Search engine traffic is very important for your business.

But search engine traffic doesn’t just come your way simply because your website or blog exists.

You need to provide quality content to search engines like Google, constantly. The search engines are hungry for fresh and high-quality content.

The problem is, it isn’t just the quality of your content that boosts your SEO (although the quality is fundamental): you need to apply some tactics to make it easier for search engines to crawl, index and rank your website links for the appropriate keywords.

You need to keep it in mind that it’s the algorithms that are deciding which link to rank, and how. These algorithms go through various facts like

  • what keywords you have used
  • how you have formatted the information
  • what is the quality of your writing
  • and most importantly, how people react to your content.

You may like to read how Google actually ranks your content.

Most of the content marketers tell you that you needn’t worry about your search engine rankings as long as you are publishing great content.

Although this is theoretically correct and it may even happen in the future, right now, you have to take care of a few things to make sure that your content is indexed and then correctly ranked.

I have listed below 5 SEO tactics that can help you boost your content on search engines.

Boosting content with SEO tactics

1. Focus on problems and solutions

People are normally looking for solutions to their problems on Google and other search engines.

For example, if I think that my content isn’t performing well, I may be looking for a content writer.

If conventional advertising isn’t working for my business, I may be looking for alternative ways to promote myself.

If I have a back pain, I would like to know how to cure my pain using home remedies or natural ways.

I might be looking for good schools in the new neighborhood I plan to move to with my family.

I may want to know what were the best songs in the 70s.

Web pages and blog posts that address the “how”, “where”, “why”, “when” and “what” of different situations fare well on search engines.

2. Do your keyword research before writing content

If you want to boost your content on search engines, then you need to take your keywords very seriously.

“Keywords” in SEO context means all those search expressions people may use to find what you offer.

For example, people who are looking for a content writer may like to look for “content writing services” or “small business content writing services”.

So, these are the keywords I should be focusing on when writing content for my website and my blog.

People also look for longer keywords, for example, “looking for content writer to improve my SEO”.

Similarly, if you sell handmade bags from your website some people may try to find you using “handmade bags” or “handmade bags as Christmas presents” or “medium-sized handmade bags”, and such.

Selecting the targeted keywords is a whole different branch of study and there are actually specialist people and tools that can help you find the right keywords.

Why is it important to do keyword research before writing content?

It’s because the keywords should be an integral part of your content writing process. They shouldn’t be an afterthought.

Also, a pre-compiled list of your important keywords keeps you focused. It constantly reminds you what content you need to write and create.

3. Use your keywords in the title of your web page or blog post

Your title is one of the most important parts of your web page or blog post. I charge extra for coming up with well-sounding SEO titles.

Whereas the complete body of your content exists on your website or blog, when it appears on other sources like search engines, social media and social networking websites, and on the websites and blogs of those who want to link to you, it’s your web page or blog post title that is used.

On the search engine results pages it is your title that appears as the primary hyperlink.

It has been observed that people click those links more that contain the search term or the keyword they have just used.

Perhaps, this is the reason why Google looks for the keywords in your title and a big part of your SEO is affected by the presence or absence of your keywords there.

4. Write shareable content

The benefit of writing shareable content is that it spreads fast. It is shared more on social media and social networking websites.

It is repurposed more.

More Webmasters and bloggers link to content that they think shareworthy.

Why create shareable content?

Google takes into account the way people react to your content.

How many people are linking back to your content?

How many people are reacting to your content in terms of responding to it and sharing it from their social media and social networking profiles?

How much time do people spend reading your content?

Useful content is shareable content. Content that contains lots of information that can be immediately implemented to improve something is quite useful.

List articles, popularly called as “listicles”, enjoy a greater possibility of being shared because they contain the exact number of steps, solutions or resources. People know what they are sharing.

How do you know what is shareable?

You can check out Google Trends to know what is trending and create topics around trending topics.

You can compile a list of solutions to a problem: 10 ways you can improve your SEO in just a week.

Make your title as compelling as possible and then pack as much information as possible.

5. Remain focused to your core subject

Don’t dilute the focus of your website or blog by writing about random topics.

If you provide legal services, then your content should talk about your legal services and how you can help people with your knowledge of the law.

If you are into carpentry, then talk about carpentry: the various tools you use, the qualities of woods you use, and the sort of work you have undertaken.

Staying focused on your core subject will help you create a repository of useful information on your topic. This tells Google that you are an expert and hence you publish authoritative content.

Authoritative content is ranked higher compared to general content.

Aside from these 5 tactics to boost your SEO you should also

  • Write longer blog posts and web pages (Google and other search engines prefer longer text to shorter text).
  • Use images wherever necessary. Try to use an image after every 300 words.
  • Link to other blog posts and web pages from other blog posts and web pages.
  • Make sure you use your keywords within the first 100 words of your web page and then in the last para.
  • Use your keywords every 100-200 words, but not unnecessarily.
  • Use shorter sentences. It makes it easier for search engine algorithms to make sense of your content.

Read 10 fundamental qualities of effective SEO content writing.

What are SEO tactics?

I normally don’t prefer to use the expression “tactics” in terms of SEO and content marketing, but since many people use it, I’m using it just to make a point.

The most important on-site SEO tactic to boost your content is, making it easier for the search engine crawlers to access your content, make sense of it, and then rank it.

For off-site SEO, try to spread your content as much as possible.

Share your content links on social media and social networking websites.

Repurpose your existing content using different formats – YouTube videos, GIFs, PDFs, infographics and slides – and then upload these to the appropriate platforms.

Encourage people to link back to your content to earn social validation.

Why I don’t call these tactics is because this is an ongoing process. You may call it, a way of life.

You need to create high-quality content otherwise it is not appreciated by your target audience.

You need to strategically distribute and disseminate your content because there is too much of it on the Internet and it is difficult for people to pay attention to a particular piece of content.

Become an information hub, and be known for the quality of your content.

Whether you call these tactics or an ongoing process, there is 100% guarantee that you can boost your content with these SEO practices.