Tag Archives: seo content

Looking for a content writer for SEO? 20 qualities to look for

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Are you looking for a content writer to improve your website SEO? Hiring the right content writer for your business website and blog is very crucial.

Need web content writer for SEO?

Although it is very easy to find a content writer for SEO on the Internet, in case you end up with a bad choice, you won’t just be wasting money, you will be wasting your precious time and you will also end up with lots of poor-quality content.

Before I discuss other aspects of choosing the right content writer for not just SEO but also for your overall website conversion rate, let me quickly list 20 qualities to look for before deciding.

20 qualities to look for when you are about to hire a content writer for SEO

  1. He or she should be a prolific writer.
  2. Must have excellent command over the language he or she is writing in.
  3. Your content writer should have very strong research skills.
  4. Having a strong social media presence is a definite plus.
  5. He or she should be a fast learner.
  6. Your content writer should know the intricacies of SEO.
  7. Your content writer should also understand your need for better conversion rate.
  8. He or she should understand and acknowledge the importance of quality content.
  9. Your content writer for SEO must have great proofreading skills.
  10. He or she should be aware of the concept of following writing style guides.
  11. Your content writer must be able to strike a balance between keyword optimization and high-quality content.
  12. Having his or her website is a great plus.
  13. Having his or her own blog that is regularly updated is a very big plus.
  14. He or she should have a great response time.
  15. Your content writer must be a great communicator.
  16. He or she should be able to understand your business needs.
  17. He or she should be able to write on vertically-focused topics.
  18. Your content writer must have a conversational yet impeccable writing style.
  19. He or she should have a very strong bias against plagiarism.
  20. Your content writer should be reachable through multiple modes – email, phone and instant messaging.

These qualities of an SEO content writer will ensure a steady supply of great-quality content for your website or blog for a long time.

10 tips on how to write SEO content for your website.

What is the greatest challenge businesses face, when looking for a content writer for SEO?

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Accountability is the greatest challenge businesses all over the world face when looking for a content writer for SEO, or rather, a content writer for any other business writing need.

The problem is, very few business-decision-makers, especially those people who are controlling content marketing departments in various companies, are aware of quality content. When they are looking for a content writer, their primary concern is improving search engine rankings through the so-called “optimized content”.

So, when they see that a content writer can cleverly use keywords and key phrases within the content, they think that they should hire this particular writer.

This is not a clever decision.

Read Why hire Credible Content writing services.

If you are serious about content marketing and also about organically improving your search engine rankings, you should look for a writer who is more interested in writing quality content than simply improving your search engine rankings.

Without quality content search engine rankings don’t matter. No matter how great your SEO is, unless your content converts, the writing doesn’t matter.

Consequently, they go with ANY writer. When they go with ANY writer, more often than not, they end up with an unreliable SEO writer, and again, consequently, they end up blaming the entire expertise for their own decision.

I have personally seen that writers who don’t understand content writing are not reliable. They are providing their services simply because it’s easier to provide writing services on the Internet. For them, it is not a business. Their stakes are not high. Many are doing content writing when they are between jobs or when they have got nothing better to do.

It is always better to go with a content writer or content writing service that’s a business.

So, the biggest challenges that businesses face while trying to hire a content writer for SEO are:

  1. Not having a clear idea of what quality content is.
  2. Hiring wrong content writer due to the lack of a clear idea of what quality content is.

How can a trained SEO content writer improve your search engine rankings as well as conversion rate?

trained-SEO-content-writerAn SEO content writer should be aware of the following concepts while creating content for you:

  • How to do keyword research.
  • How to optimize your content for appropriate keywords and search terms.
  • How to organize your content for search engine optimization.
  • Possibly, how to help you promote your content.

Agreed, capabilities mentioned above require greater expertise than a normal content writer can provide you, but if you can get all these expertise from a single source, it will be good for your business as well as your SEO.

Why keyword research is important before content writing?

Thorough keyword research gives you a direction and keeps you focused. It also gives you a clear idea of for whom you will be writing your content.

Suppose you are selling study tables. Will people be just searching for “study tables”? No, they may search for terms like

study table for kids
buy study table online
small study table
study table home delivery
study table with chair
wooden study table
bedside study table
folding study table
study table with cartoon characters
animal shaped study table

… and so on.

If you want people using these search terms to come to your website (assuming you are selling study tables) then you will be optimizing web pages and blog posts using these search terms.

But then, getting people using these search terms to your web pages and blog posts will only benefit you if many among them buy study tables from you.

This is where high-quality content matters.

Whatever people are searching for, if they are not happy with your content, they will go back and look for another website.

Anyway, once you have a list of keywords, you know what content you need to generate. You know what questions you need to answer. You know what things to tell people.

This is why it’s very important to have as comprehensive as possible a list of keywords before you start preparing (or your content writer) SEO content.

A trained content writer understands your need to optimize your content for your keywords as well as have relevant, engaging content that turns visitors into customers and clients.

Normally, when people are looking for a content writer for SEO, somehow, they end up neglecting the conversion part. Remember that the conversion rate of your content is as important as its ability to draw targeted traffic from search engines.

SEO Writing And How It Improves Your Search Engine Rankings

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SEO writing is one of the most influential forms of writing on the Internet. Whether it is New York Times or your neighbourhood food processing factory trying to attract customers on the Internet, everybody uses SEO writing to draw search engine traffic.

Since the late 1990s search engines have been the mainstay of most of the businesses on the web. This is because 90% traffic, and even more, still comes from search engines, mostly Google. So, naturally, every business wants to improve its search engine rankings.

This Search Engine Watch article on the click-through rate on Google says that the CTR for branded keywords is 50% for the top result position (#1 rank) – CTR is like, if 100 people see the result in front of their eyes, 50 among them click it.

For the nonbranded keywords inquiries, the first position gets a 33% CTR. The second place gets 15% CTR. The third place gets 10% CTR.

Just imagine, if the CTR for the third place is just 10%, what the CTR must be for the remaining search results on the first page, and how low it must be on the second page.

Consequently, businesses want to use SEO writing to appear on the first page at least, and after that, to appear in the top three results.

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Read 10 SEO content writing rules you cannot ignore.

In recent years the concept of SEO writing has been redefined

In the initial days of search marketing, SEO writing mainly involved selecting your keywords and then creating lots of content around those keywords, with their various combinations.

Yes, the same thing happens even now. In fact, more than 80% of the clients that approach Credible Content for SEO writing services are merely interested in getting better search results for the keywords they think should be able to grow their business. To be frank, even at Credible Content it is our constant effort to cover all possible keyword combinations and search terms to make sure that we get targeted traffic (that converts) to our website and blog.

But that’s just a tiny part of it. I have personally observed that it’s not about optimizing your content for selected keywords. There might be many keyword and keyword combinations you think are important for your business but there are zero searches for them on Google. This fact can only be known by using specialized keyword research tools.

The point that I’m trying to make is, optimizing your content through SEO writing, though, is important, more important is creating engaging content. Your content should be able to inform your prospective customers and clients and help them make the right decision.

Read 10 tips on how to write SEO content for your website.

SEO writing and quality writing are interrelated

There is a newly-emerging concept called “Search Task Accomplishment“: does your link that appears in the search results help people accomplish something? If it doesn’t, it loses its rankings. If it does, it improves its rankings.

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Suppose someone searches for the phrase “how to optimize my website?” and one of your links appears among the top three results. The person clicks the link, comes to your website or blog and after reading a couple of sentences, goes back to Google and searches again.

If the person does that Google uses it as a negative indication that the information the user was looking for wasn’t available on the link it was ranking higher for.

The user clicks another link and finds the information he or she is looking for. Google takes this as a good indication. It increases the ranking of that link and decreases the ranking of your link.

It shows that if your content doesn’t solve any purpose, even if initially it has good search engine rankings, those rankings are lost if other links have better information.

Hence, SEO writing, along with taking care of your keywords, also involves providing valuable information to your visitors. You should be able to find the solution your link promises to provide. If your website title misleads them into visiting your website you begin to lose your search engine rankings. Quality writing is very important for your search engine results.

How to use SEO writing to improve your search engine rankings

Here are a few pointers you should keep in mind if you want to improve your search engine rankings through SEO writing:

  • Do an unbiased keyword research: This is a new concept I am talking about on my website and blog repeatedly these days. You will be surprised to know, even shocked sometimes, that the keywords that you think is very important for your business, are not being used by your prospective customers and clients. Yes, zero searches for them. Make sure you are doing proper, unbiased keyword research before starting your SEO writing process.
  • Provide solutions rather than make claims in your titles: Remember the title is a very important. Your web page title or your blog post title appears as a highlighted hyperlink in search results. When people post your link often it appears as the biggest text in the update. Spend ample amount of time creating the most appealing and compelling title, preferably a title that offers a solution to a nagging problem. For example “Worried about your content quality? We can help.” Or “Suffering from very low website conversion rate? We have a solution.”
  • Creatively use your keywords in the title: Being creative can be very useful during your SEO writing process. You have to use your keywords, but you have to use them in such a manner that they should become an integral part of your SEO writing. It shouldn’t appear as if you are using them just to get better rankings. They should be a part of your conversation.
  • Focus on the quality of your content during SEO writing: When you prepare your first draft, don’t bother much about your keywords if it’s a problem. When I write content for my clients I’m so used to naturally using keywords and search terms that I can seamlessly use them during my first draft. In fact, all the ideas that come to my mind are wrapped around those keywords and search terms. But for you if this is a problem, first, just focus on the quality. Make sure that your content is compelling and it offers a solution people are looking for.
  • Strategically incorporate your keywords: When you have created your first draft, start inserting your keywords in sentences. Your keywords should appear, preferably, within the first 100 words, once. Throughout your text, you can use the exact phrase a couple of times and then use its various parts all over the text. You can also use the exact phrase within the headline tags but don’t overuse it unless there is a reason.

When I provide my SEO writing services to my clients – whether I work on the project myself or through one of my content writers – I make it clear that my primary concern is quality content. The writing should be of great value. We should be writing to serve your prospective customers and clients and not to hoodwink them into visiting your website.

Yes, keywords are important for your SEO writing, but they come later. They are important for your search engine rankings, but if you don’t have good content, they’re not going to help you.

Want to improve your search engine rankings? Looking for an SEO writing service that can help you improve your rankings and conversion rate holistically and organically. Let’s have a talk.

How to write content for humans but optimize for Google and other search engines

The greatest objective of your content should be that it appeals to your human readers and provides them the information they need in order to decide in your favour (that is, when they seek something that you provide). But for many businesses, search engine optimization takes precedence over the relevance of the content they are writing. How do you create a balance? How do you make sure that you write content for humans but you optimize it for Google and other search engines? How can you make both the parties happy?

SEO chart that explains the entire process of SEO content writing

Can you ignore your search engine rankings?

There are many online marketers and in fact, even content writers, who will tell you that don’t worry much about search engine rankings because if you have great content, your rankings should automatically improve. Ideally, yes, they should automatically improve. But do they? No. We don’t live in an ideal world. In the world we live, there are people who can manipulate their search engine rankings and search engine algorithms can be manipulated. Not just that, you are constantly facing competition. Someone or the other is going to get better of you no matter how hard you try.

Sure, it is the quality of your content and the regularity with which you publish your content that has the biggest impact on your search engine rankings but optimization also plays a very important role, so you cannot ignore your search engine rankings if qualified and targeted traffic matters to you.

In his recent blog post the renowned online marketer Neil Patel has explained how you can create content that is both human friendly as well as search engine optimized.

SEO content writing to improve your search engine rankings

Neil says that in order to search engine optimize your content you first of all need to understand what all helps you improve your SEO, and the first stress he makes is SEO copywriting. Many content writers and content marketers are of the opinion that every piece of content that you produce and publish must have the ability to “sell” something. I have used quotes because selling doesn’t always mean selling products and services. You can sell an idea. You can sell an opinion. You can sell an action. For example, if you want people to subscribe to your newsletter, for you THAT is selling. If you want people to download your e-book, then that is selling for you. If you want people to click your ads than that is selling for you. When you are making people do something, you are selling to those people. So even convincing content writing is like copywriting. How do you convince people? By writing logically and convincingly, of course. So this automatically makes your writing human-friendly.

How do you make your content writing SEO-friendly? By writing in the language used by people who are looking for solutions rather than products. By actually using the words and expressions people use in order to find what you have to offer.

A peculiar thing about search engines like Google is that their crawlers and ranking algorithms study bits of text at particular locations. For example, your page or blog title must contain your keywords. It helps if even your description contains some combination of your keywords. Then, the algorithm also studies your first paragraph and checks for the appearance of the main words. It also looks for your relevant words in the headings and subheadings that you use while writing your content. The bulleted list also gets some sort of importance and also does the text inside the hyperlinks.

These are small things that are often ignored by content writers but they can make a big difference. The above-linked blog post also contains some tools that can help you significantly improve your search engine rankings. Do check it out.

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Content is king when it comes to improving your search engine rankings

You cannot improve your search engine rankings without your content so it’s not just in the field of conversion where your content rules the roost, it is also your SEO. So if you want to improve your SEO, the primary focus should be your content.

This infographics at Brafton.com uses the recent Content Marketing Institute study to graphically explain that when it comes to integrating SEO with content marketing, 88% B2B businesses put more stress to it. 82% businesses have, one way or another, acquired new customers through their blogs and 67% have been able to generate more leads. Here are some illuminating content marketing statistics I have written about in one of my previous blog posts.

Statistically, 347 blog posts are published every minute every day and 2 million blogs are written every 24 hours but this is not the reason why content becomes the king of the Kingdom of SEO. It is because high-quality content, content that is engaging and valuable, enjoys higher search engine rankings compared to use less content created just to boost SEO.

Can you optimize your web content writing for search engines as well as users?

Is it possible to optimize your web content for search engines and at the same time for human users? This is a perennial question for people constantly worrying about how to write web content. No matter how much you deny, you need content from both ends of the spectrum – you want your content to convert and you also want your content to rank well on search engine result pages.

This blog post by Umair Qureshi rightly says that both can be achieved, and I personally believe it is not even a big deal as long as you stick to your topic. Nonetheless, he has included in the blog post a nice template that you can use in order to optimize your web content both for search engines as well as human visitors or users. This is how the template looks:

Template for creating search engine optimized as well as user-friendly web content

In the image he has taken an example of chocolate donuts from Mary’s bakery. He has shown how to create your headline and where strategically to use the key phrase “chocolate donuts” and its various combinations at strategic locations.

This is a standard procedure to write an optimized webpage without spamming the hell out of your content. The basic idea is to use your keyword or expression in such a manner that it is fairly represented from within your content without over-using it. You can also use its various versions. For example, if I want to optimize this particular blog post for “web content optimization” I can use various combinations such as the whole thing, then “web content”, then “content optimization” and then somewhere “web”, somewhere “content” and somewhere “optimization”. The above-mentioned template is a nice starting point. You can create your own by referring to this one.

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