Tag Archives: seo content

What are topic clusters and pillar pages and how they improve your SEO?

What are topic clusters and pillar pages

Neil Patel has published a nice blog post on the concept of creating pillar pages, improving their SEO and in the process improving the overall SEO of your website.

In the beginning of the blog post he has also referred to an older Hubspot post that explains in detail how they have been able to help one of their clients improve their search engine ranking for their chosen keyword through a pillar page in particular and topic clusters in general. I had come across this Hubspot blog post a couple of months ago and had been wanting to write about it but somehow, lost the thread while trying to handle other topics on my blog and website.

The Hubspot blog post explains why creating topic clusters are important due to the way people use search queries these days.

Content marketers and search engine optimization experts believe that, due to the complexity and quantity of content available on the web, search engine users don’t use single-word queries. An average query these days consists of 4-5 words.

One reason is, as mentioned above, there is plenty of useless content available on the web and hence, users want to make sure that they give the search engine as much information as possible to zero-in on the right search results.

The second reason is that more and more people are using voice to search, mostly on their mobile phones. So, when people speak into their mobile phones, they mostly use phrases, day-to-day expressions, to carry out the search instead of single keywords.

Creating and maintaining topic clusters allows you to gather relevant and interrelated bits of information around a single source and hence, increase the subject-authority of your website or blog.

What are topic clusters?

A cluster means, a sort of a grouping. It’s coming together of different components of an environment or a topic. The same applies to topic clusters.

Topic cluster and pillar page explained

Google is constantly looking for authoritative, specialized content. How does it know that you have “authoritative, specialized” content?

One way of finding that out is, of course when your content is being referred to and responded to by lots of people on the Internet in general and social networking websites in particular.

But when it comes to on-site SEO, it means having lots of good quality content around your chosen topic.

Let’s take an example of my website. Suppose I want to increase my search engine rankings for the keyword or key phrase “SEO content writing services”.

The normal route would be creating lots of web pages and blog posts on my website including the search term “SEO content writing services” – I’m still using this method and I need to explore the concept of creating topic clusters more. I will share my progress on this later.

So, I will create lots of blog posts and articles talking about the various aspects of SEO content writing including

  • What is SEO content writing
  • Why SEO content writing is important
  • SEO content writing doesn’t mean low quality content
  • How to write SEO content
  • How to target different markets with SEO content
  • How does Google deal with your SEO content
  • What type of SEO content writing services I provide
  • How I can help you improve your SEO with my content
  • What is my SEO content writing methodology
  • How much I charge for my SEO content writing services

The list can go on and on.

The problem with the traditional method is that all the blog posts, articles and web pages that you create around your chosen keyword or search term are isolated and scattered. They’re not connected with each other. They’re not part of a cluster. The search engines will crawl them and index them as separate entities.

This sort of content arrangement gets lost in all the hubbub that fills up the Internet.

This sort of content management worked previously because there wasn’t lots of content on the Internet and not many businesses were using content marketing to promote their businesses. Now that content marketing has gone mainstream every business and individual want to use it and hence, your content authority needs to stand out. This you can achieve by creating content clusters, or topic clusters.

The important components of a topic cluster are

  • The web page containing an introduction to the main topic, in my case that would be “SEO content writing services”
  • A cluster of blog posts and webpages – on my website as well as on other websites like Medium, Quora and LinkedIn – that lead to the main web page and to each other

Hence, it becomes a cluster.

What is a pillar page?

A pillar page is the main web page to which every other web page, blog post and article links. This is the web page or blog post you want to optimize.

As explained above in the topic cluster section, pillar page exists at the center of your topic cluster. It is the main topic you want to cover. Everything else links to it and it links to everything else. It becomes an Oracle of knowledge about the topic or the search term.

How does creating topic clusters and pillar pages improve your search engine rankings?

Search engines like Google are constantly looking for authority content. They want to provide high-quality information to search engine users.

Since search is becoming very complex Google prefers sources that are packed with very useful and relevant information.

The information doesn’t just have to be useful and relevant, it also needs to be arranged in such a manner that it is easier to consume and understand.

Modular information is easier to consume and understand.

When you create topic clusters you create lots of content pieces and then join them around your pillar page. Your pillar page becomes a sort of a hub for all the information relevant to that particular topic.

Creating topic clusters solves two purposes:

  • It makes you write/create/gather lots of information around a single topic covering every possible subtopic
  • It makes it easier for users to navigate through the entire spectrum of the topic through hyperlinks

This further boosts your SEO.

Since all the pages and blog posts are interconnected, even if a single link gets an SEO boost it has a trickle-down effect on all the connected links.

Also, since lots of web pages, blog posts and articles – on your website and outside of your website – are connecting to your pillar page, Google begins to think that it is a very important page about your chosen topic and hence, begins to improve its search engine rankings.

How content marketing actually improves your SEO

content marketing improves SEO

Content marketing and SEO are intertwined these days.

Ever since Google released the Panda and Penguin updates people have come to understand that SEO doesn’t just mean using the right keywords while writing content.

Although keywords are important, they are not the sole factors in determining your search engine rankings, the way they used to be 10 odd years ago.

Somewhere along, Google realized that it had to crowdsource its ranking algorithms. Merely depending on the machines was open to exploitation.

Hence, social validation and acceptance of your content became as important as the way you used the keywords.

These days, your search engine rankings depend on

  • The overall quality of your content
  • The ease of reading
  • The number of people sharing your content on social media and social networking websites
  • The number of people linking to your website or individual links
  • The relevance of your content
  • The bounce rate on your website or blog
  • The number of times you update and refresh your content

Although Google (and other major search engines) don’t let people know how actually the search engine ranking algorithms work, the above-mentioned attributes of your content can ensure an improved SEO.

As you can see, a big part of your search engine rankings depends on how people perceive your content.

Google has incorporated these attributes because even if you can use black hat SEO tactics to trick the machines, it is practically impossible to trick humans.

Therefore, SEO these days depends a lot on content marketing.

Why SEO and content marketing are interconnected

The basic nature of content marketing is, publishing high-quality content and then making sure that people who need to access that content, can easily access it.

Read Can content marketing improve your SEO?

Once you have published high-quality content and made it easy for people to access it, since people these days love to share content on social media and social networking websites, they start sharing your content too.

The beauty of this is, they won’t share your content if they don’t find it useful.

If they don’t like your content, your content will not earn social validation.

You may find it nagging that you always have to publish and then distribute high-quality content for better SEO, but look at it logically…very few business owners can publish content that can earn social validation.

If you can improve your SEO with better content marketing, it creates a level-playing field for everyone.

People cannot force their way into better search engine rankings simply because they can spend more money.

SEO these days is not about quantity.

It’s about quality.

And quality comes with knowledge, wisdom, experience, and a strong desire to keep your prospective customers informed and educated.

Well-executed content marketing automatically improves your search engine rankings.

As mentioned above, content marketing can succeed only when you publish valuable content, content that people appreciate.

When you focus on your core topic, you are naturally creating content around your keywords.

Content marketing means providing compelling content on an ongoing basis.

The more you refine your content marketing the better focused you are when publishing useful content.

Being better focused means, focusing on the right questions and the right answers.

Content marketing also means making your content available on all possible distribution channels, which means more people can access your content.

When people can access your content there is a greater possibility of them sharing your content and linking to it from their own websites and blogs.

So, all the steps that you follow to execute a good content marketing strategy, are also the steps needed to improve your SEO.

Better SEO means publishing relevant content in as friendly a manner as possible.

Better SEO also means a greater number of people responding to your content and linking to it.

Consequently, better content marketing means improved SEO.

Should you always be writing optimized content to improve SEO?


You publish content on your website or blog for a reason, right?

Out of scores of reasons, one of the biggest reasons why people want to publish content regularly on their websites and blogs is to improve their SEO.

Many SEO experts and content marketers suggest that never publish a piece of content without optimizing it for search engines.

Here, I’m assuming that when they say “optimizing” they don’t mean needlessly stuffing your blog posts and web pages with keywords.

What they mean to say is, make sure that you publish something, you target your effort in such a manner, that it helps to improve your SEO.

There are some great tools available that can help you search-engine-optimize your content.

For example, if you manage your website and blog with WordPress, you may be using one of the SEO plug-ins. I use SEOPressor. People also use Yoast SEO and All-In-One-SEO.

They are great tools to help you publish posts that are optimized for your chosen keywords.

A great thing that I like about SEOPressor is that it helps you see if you are over-optimizing your content.

Since I don’t intentionally overuse my keywords, when I use them, it is unintentional.

Sometimes, just in the flow, I tend to use the same expression again and again, mostly to sound lyrical.

This optimizes my content and consequently, my SEO suffers.

SEOPressor tells me when I have used the keywords more times than necessary.

But this small post is not about optimizing or over-optimizing for better SEO; this post is about not getting bogged down by the fact that you have to optimize every web page and blog post just because you have got tools with you that help you optimize.

For example, the SEOPressor tells you whether the web page on the blog post you are working on is well-optimized or not. If it is well optimized, you see this nice green response:

SEOPressor screenshot

The problem here is (it has nothing to do with SEOPressor) that sometimes one tends to get psychologically bogged down by the fact that, that icon has to turn green. The entire focus is shifted on optimizing the web page instead of delivering the message.

Optimization is needed.

If you want to draw targeted traffic from search engines, there is no other option but to optimize your individual web pages and blog posts.

But you don’t need to obsess. You shouldn’t let your need to optimize every possible web page and blog post stop you from expressing yourself.

Optimize when you really want to, need to, optimize, but otherwise, let yourself be free.

Don’t dilute your content by writing about everything under the sun – stick to your core competency (in my case it is content writing and content marketing) – but sometimes if you don’t want to pay attention to the optimization aspect, don’t.

You don’t always have to write more than 1500 words.

You don’t always have to use your keywords within the first 100 words in the last paragraph.

No need to always worry about keyword density.

No need to worry about an optimized title.

Just write and publish.

This is very important for you as a professional and a professional who promotes himself or herself through his or her writing.

Your writing begins to get stunted when you focus more on optimization and less on your core message.

Again, yes, optimization is necessary and unavoidable but keep it a mix of free flow and optimized content.

Let it be like, in every 10 web pages and blog posts, don’t bother for optimization for 2-3.

Remember that what is important is that you publish regularly.

Don’t feel discouraged that right now you cannot come up with a completely optimized web page or blog post.

Publishing something is always better than publishing nothing.

How to boost your content with these 5 SEO tactics

5 SEO tactics to boost your content

Search engine traffic is very important for your business.

But search engine traffic doesn’t just come your way simply because your website or blog exists.

You need to provide quality content to search engines like Google, constantly. The search engines are hungry for fresh and high-quality content.

The problem is, it isn’t just the quality of your content that boosts your SEO (although the quality is fundamental): you need to apply some tactics to make it easier for search engines to crawl, index and rank your website links for the appropriate keywords.

You need to keep it in mind that it’s the algorithms that are deciding which link to rank, and how. These algorithms go through various facts like

  • what keywords you have used
  • how you have formatted the information
  • what is the quality of your writing
  • and most importantly, how people react to your content.

You may like to read how Google actually ranks your content.

Most of the content marketers tell you that you needn’t worry about your search engine rankings as long as you are publishing great content.

Although this is theoretically correct and it may even happen in the future, right now, you have to take care of a few things to make sure that your content is indexed and then correctly ranked.

I have listed below 5 SEO tactics that can help you boost your content on search engines.

Boosting content with SEO tactics

1. Focus on problems and solutions

People are normally looking for solutions to their problems on Google and other search engines.

For example, if I think that my content isn’t performing well, I may be looking for a content writer.

If conventional advertising isn’t working for my business, I may be looking for alternative ways to promote myself.

If I have a back pain, I would like to know how to cure my pain using home remedies or natural ways.

I might be looking for good schools in the new neighborhood I plan to move to with my family.

I may want to know what were the best songs in the 70s.

Web pages and blog posts that address the “how”, “where”, “why”, “when” and “what” of different situations fare well on search engines.

2. Do your keyword research before writing content

If you want to boost your content on search engines, then you need to take your keywords very seriously.

“Keywords” in SEO context means all those search expressions people may use to find what you offer.

For example, people who are looking for a content writer may like to look for “content writing services” or “small business content writing services”.

So, these are the keywords I should be focusing on when writing content for my website and my blog.

People also look for longer keywords, for example, “looking for content writer to improve my SEO”.

Similarly, if you sell handmade bags from your website some people may try to find you using “handmade bags” or “handmade bags as Christmas presents” or “medium-sized handmade bags”, and such.

Selecting the targeted keywords is a whole different branch of study and there are actually specialist people and tools that can help you find the right keywords.

Why is it important to do keyword research before writing content?

It’s because the keywords should be an integral part of your content writing process. They shouldn’t be an afterthought.

Also, a pre-compiled list of your important keywords keeps you focused. It constantly reminds you what content you need to write and create.

3. Use your keywords in the title of your web page or blog post

Your title is one of the most important parts of your web page or blog post. I charge extra for coming up with well-sounding SEO titles.

Whereas the complete body of your content exists on your website or blog, when it appears on other sources like search engines, social media and social networking websites, and on the websites and blogs of those who want to link to you, it’s your web page or blog post title that is used.

On the search engine results pages it is your title that appears as the primary hyperlink.

It has been observed that people click those links more that contain the search term or the keyword they have just used.

Perhaps, this is the reason why Google looks for the keywords in your title and a big part of your SEO is affected by the presence or absence of your keywords there.

4. Write shareable content

The benefit of writing shareable content is that it spreads fast. It is shared more on social media and social networking websites.

It is repurposed more.

More Webmasters and bloggers link to content that they think shareworthy.

Why create shareable content?

Google takes into account the way people react to your content.

How many people are linking back to your content?

How many people are reacting to your content in terms of responding to it and sharing it from their social media and social networking profiles?

How much time do people spend reading your content?

Useful content is shareable content. Content that contains lots of information that can be immediately implemented to improve something is quite useful.

List articles, popularly called as “listicles”, enjoy a greater possibility of being shared because they contain the exact number of steps, solutions or resources. People know what they are sharing.

How do you know what is shareable?

You can check out Google Trends to know what is trending and create topics around trending topics.

You can compile a list of solutions to a problem: 10 ways you can improve your SEO in just a week.

Make your title as compelling as possible and then pack as much information as possible.

5. Remain focused to your core subject

Don’t dilute the focus of your website or blog by writing about random topics.

If you provide legal services, then your content should talk about your legal services and how you can help people with your knowledge of the law.

If you are into carpentry, then talk about carpentry: the various tools you use, the qualities of woods you use, and the sort of work you have undertaken.

Staying focused on your core subject will help you create a repository of useful information on your topic. This tells Google that you are an expert and hence you publish authoritative content.

Authoritative content is ranked higher compared to general content.

Aside from these 5 tactics to boost your SEO you should also

  • Write longer blog posts and web pages (Google and other search engines prefer longer text to shorter text).
  • Use images wherever necessary. Try to use an image after every 300 words.
  • Link to other blog posts and web pages from other blog posts and web pages.
  • Make sure you use your keywords within the first 100 words of your web page and then in the last para.
  • Use your keywords every 100-200 words, but not unnecessarily.
  • Use shorter sentences. It makes it easier for search engine algorithms to make sense of your content.

Read 10 fundamental qualities of effective SEO content writing.

What are SEO tactics?

I normally don’t prefer to use the expression “tactics” in terms of SEO and content marketing, but since many people use it, I’m using it just to make a point.

The most important on-site SEO tactic to boost your content is, making it easier for the search engine crawlers to access your content, make sense of it, and then rank it.

For off-site SEO, try to spread your content as much as possible.

Share your content links on social media and social networking websites.

Repurpose your existing content using different formats – YouTube videos, GIFs, PDFs, infographics and slides – and then upload these to the appropriate platforms.

Encourage people to link back to your content to earn social validation.

Why I don’t call these tactics is because this is an ongoing process. You may call it, a way of life.

You need to create high-quality content otherwise it is not appreciated by your target audience.

You need to strategically distribute and disseminate your content because there is too much of it on the Internet and it is difficult for people to pay attention to a particular piece of content.

Become an information hub, and be known for the quality of your content.

Whether you call these tactics or an ongoing process, there is 100% guarantee that you can boost your content with these SEO practices.

10 fundamental qualities of effective SEO content writing


Effective SEO content writing involves writing content for the search engines as well as human beings. SEO content writing has some fundamental qualities. If you stick to these qualities, you experience a significant improvement in your search engine rankings.

With a big share of search engine traffic coming from Google, whenever we talk of search engines and SEO content writing, we normally assume its Google.

Over the years Google has evolved its ranking algorithm in such a manner that it isn’t just the the fundamental qualities of your written content on your web page or blog post that has an impact on your search engine rankings. Social proof of the quality of your content is as important as the content itself.

No matter how advanced the search engine ranking algorithms become, it is going to be very difficult for them to match human intelligence because human intelligence doesn’t just depend on mathematics and logic.

Human intelligence depends on past experiences, emotional biases and future expectations. So, when people access your content, when they view your content, an entire ecosystem of emotions, experiences and bits of knowledge is used to evaluate your content.

Effective SEO content writing takes into account all these factors when creating optimized content for your website. SEO content writing takes into account the needs of humans and the factual information that the search engine algorithms need to process the nature of your content.

Where is your audience coming from? What problems your visitors are trying to solve? What information they already have? What are their backgrounds?

SEO content writing needs to understand where your visitors come from

There can be hundreds of such attributes that can only be thought of by human beings, and only professional SEO content writing can achieve this feat.

Therefore, in its ranking algorithms, Google has incorporated user behavior also. So, no matter how great your SEO content writing is, unless it earns social validation, unless people react to it positively, it is not going to enjoy good search engine rankings.

Fundamental qualities of effective SEO content writing may include

  1. A compelling title
  2. Main keywords in the title
  3. Keyword and search phrases within the body text
  4. Focusing on a problem and its solution
  5. Quality of SEO content writing
  6. Ease of reading
  7. Linking to other internal webpages and blog posts
  8. Strategic use of images
  9. Formatting and arrangement of the text
  10. Length of web pages and blog posts

These fundamental qualities of SEO content writing may be described differently on different websites and blogs, but the underlying features never change.

Universal concepts of SEO content writing remain the same

I repeatedly say on my blog that there isn’t much difference between quality content and SEO content. Quality is of utmost importance.

The only thing that changes in SEO content writing is that you arrange your content in such a manner that it’s easier for the search engine crawlers to access the main part of the content, analyze it, and then rank it for the right keywords.

Below I’m discussing in detail the points listed above

A compelling title for your web page and blog post

Your title is so important that it has a direct impact on the rankings of a particular URL. Some people also call it the “headline”.

Why is your title important?

The concept takes its cue from the traditional printing business. Ever heard the phrase “screaming headlines”?

importance of headlines in SEO content writing

People used to buy newspapers and magazines after reading the headlines. If the headlines were not compelling or interesting enough, those newspapers and magazines wouldn’t sell.

On the Internet, people don’t click your link if you don’t have an interesting headline.

Whether your link appears in search engines or on social networking websites, it’s the headline, your title, that prompts people to click your link.

Your title is the promise you make to your visitors, of what you are going to deliver. Headlines and titles are so important that many SEO content writing services charge extra money for coming up with creative and optimized titles.

Main keywords in the title

Main keywords in the title in SEO content writing

In terms of effective SEO content writing, what does a keyword mean?

A keyword isn’t just a random word or expression to lure people to your website through SEO content writing. It is an expression being used by your prospective customers and clients to find you.

It’s important that your keyword phrase appears within your title or headline. People tend to click your link more if your hypertext contains a search term they have just used.

Keywords and search phrases within the body text – most important part of SEO content writing

Although a greater number of SEO experts discount the overall importance of keywords in the body text of your web page, they matter for effective SEO content writing.

Keywords and search expressions, when used naturally through SEO content writing, convey to the search engine algorithms what you are talking about.

If keywords didn’t matter, how would the search engines distinguish one link from another?

The use of keywords within your body text also keeps your SEO content writing focused. Writing SEO friendly content doesn’t mean going on a rampage with your keywords.

Just make sure you don’t overuse them. After a certain number of times, their appearance in your content writing begins to have a negative effect on your SEO. High quality SEO demands a judicious use of keywords while professionally dealing with the topic.

Effective SEO content writing means focusing on a problem and its solution

Why do people use search engines?

They are mostly searching for solutions to their problems. They are seeking answers to their questions. They are looking for opinions and reviews. They are looking for suggestions.

They want answers to their questions. They want solutions to their problems.

A quality SEO service knows that.

Are you solving their problems? When they visit your link, do they find what they are looking for?

Google has a way of finding whether you are delivering the promise you have made through your headline or not.

Web pages in the form of questions and answers, problems and solutions and lists of tips fare better on Google.

When people ask, “What do SEO writers do?” I tell them SEO writers convince search engines that they have exactly the answer people are looking for.

Quality of SEO content writing

Quality SEO content writing

The quality of your SEO content writing is as important as the keywords and search phrases that you use. In fact, the quality of your content is MORE important.

Effective SEO content writing these days involves writing optimized content as well as highly engaging content. Unless your writing is able to engage people, it is not going to enjoy higher search engine rankings.

Quality SEO content writing means

  • It is well-written
  • It is written in a conversational style that is easily understandable
  • It does not have factual errors
  • It delivers on the promise made in the title
  • It does not have spelling and grammar errors
  • It is unique and not a rehash of something published somewhere else
  • People feel encouraged to share with and engage with it
  • Ultimately, it convinces people into doing business with you

Ease of reading

SEO content writing and ease of reading

As mentioned above, your SEO content writing should be conversational and easily understandable, and this is one of its fundamental qualities.

Avoid using complicated jargon. Use simpler and shorter sentences. Use shorter paragraphs.

When you are writing SEO content, you are not aiming for a Pulitzer prize. You just want better search engine rankings along with creating engaging content.

This is not just important for your human readers, it is also important for search engine algorithms because when you use simpler language and a simple structure, it’s easier for them to analyze your content.

Many SEO and content experts recommend that you follow the Flesch–Kincaid readability criteria, though, I wouldn’t advise you to over-obsess with it. Just use your natural style.

The Flesch–Kincaid readability grade followers recommend that use a writing style that is easily understandable to a 6th-8th grader.

simple SEO content writing doesn't mean writing for dumb and dumber

Again, there is no need to over-simplify content because on many blogs I have seen people go to ridiculous lengths to create even single-sentence paragraphs.

Having said that, I sometimes use single-sentence paragraphs these days when I feel that a paragraph has said what it means to say.

Try to capture one thought in one paragraph.

When you are trying to find SEO writers for your SEO content writing job, make sure that your writers are not obsessed with their writing styles and understand your need.

Linking to other internal web pages and blog posts

This technically may not be a part of the fundamental qualities of effective SEO content writing. Linking to already existing web pages and blog posts on your website makes it easier for search engine crawlers to access an index content.

This also helps you avoid creating duplicate content. If there is a concept that you have already explained in another web page or blog post, why rewrite it? Using the appropriate hypertext, link to the web page of the blog post, instead. Linking to appropriate content within your website and outside of it, is an integral part of SEO content marketing.

For example, read this if you want to know what is SEO content.

Strategic use of images

Importance of images in SEO content writing

Aside from the cliché that “one picture is worth a thousand words” visuals actually help you keep your readers focused on your content.

Including images these days is an integral part of effective SEO content writing.

Most of the SEO tools advise you to maintain a particular ratio of text and images and if you don’t maintain that ratio, you get negative markings for your SEO score.

Formatting and arrangement of the text

Of course, text is important for meaningful SEO content writing, but you also need to make it easier for people to read and comprehend your content.

To achieve this, you need to format and arrange your text in a user-friendly manner. Most of the people will be accessing your content from their mobile devices. So, make sure that your content is easily readable on mobile phones.

Use headings and subheadings to organize various sections of your web page or blog post. If you need to list multiple points, use a bulleted list.

Also use the bold font type to emphasize in particular sections or words of your text.

Basically, make your text easily scannable. The information should be organized in such a manner that if a visitor simply goes through the headings, subheadings and the bullet points, he or she should be able to get the gist of your entire web page or blog post.

Length of web pages and blog posts

Google these days prefers longer web pages and blog posts. This is to weed out what they call “thin content”.

Longer web pages and blog posts are difficult to write and hence, they act as a deterrence for spammers and people who just want to create junk content to generate search engine traffic.

Try to write normally 1100-1500 words.

Does it matter?

My personal observation is, sometimes it does, sometimes it doesn’t. It depends on the sort of web pages and blog posts you are competing with.

Longer web pages and blog posts are preferred, yes, and they definitely have a positive effect on your SEO, but there is no need to go on and on if you have got nothing to say.

Remember that ultimately it is the quality of your content writing that makes the difference, not how long or how short it is. Make it relevant. Try to provide as much information as possible. Try to make it as comprehensive as possible.

So, these are the 10 fundamental qualities of effective SEO content writing. The way they are presented may change, but their inherent implication remains consistent.