Tag Archives: seo writing

SEO Writing And How It Improves Your Search Engine Rankings

SEO-writing-can-improve-your-search-engine-rankings

SEO writing is one of the most influential forms of writing on the Internet. Whether it is New York Times or your neighbourhood food processing factory trying to attract customers on the Internet, everybody uses SEO writing to draw search engine traffic.

Since the late 1990s search engines have been the mainstay of most of the businesses on the web. This is because 90% traffic, and even more, still comes from search engines, mostly Google. So, naturally, every business wants to improve its search engine rankings.

This Search Engine Watch article on the click-through rate on Google says that the CTR for branded keywords is 50% for the top result position (#1 rank) – CTR is like, if 100 people see the result in front of their eyes, 50 among them click it.

For the nonbranded keywords inquiries, the first position gets a 33% CTR. The second place gets 15% CTR. The third place gets 10% CTR.

Just imagine, if the CTR for the third place is just 10%, what the CTR must be for the remaining search results on the first page, and how low it must be on the second page.

Consequently, businesses want to use SEO writing to appear on the first page at least, and after that, to appear in the top three results.

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Read 10 SEO content writing rules you cannot ignore.

In recent years the concept of SEO writing has been redefined

In the initial days of search marketing, SEO writing mainly involved selecting your keywords and then creating lots of content around those keywords, with their various combinations.

Yes, the same thing happens even now. In fact, more than 80% of the clients that approach Credible Content for SEO writing services are merely interested in getting better search results for the keywords they think should be able to grow their business. To be frank, even at Credible Content it is our constant effort to cover all possible keyword combinations and search terms to make sure that we get targeted traffic (that converts) to our website and blog.

But that’s just a tiny part of it. I have personally observed that it’s not about optimizing your content for selected keywords. There might be many keyword and keyword combinations you think are important for your business but there are zero searches for them on Google. This fact can only be known by using specialized keyword research tools.

The point that I’m trying to make is, optimizing your content through SEO writing, though, is important, more important is creating engaging content. Your content should be able to inform your prospective customers and clients and help them make the right decision.

Read 10 tips on how to write SEO content for your website.

SEO writing and quality writing are interrelated

There is a newly-emerging concept called “Search Task Accomplishment“: does your link that appears in the search results help people accomplish something? If it doesn’t, it loses its rankings. If it does, it improves its rankings.

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Suppose someone searches for the phrase “how to optimize my website?” and one of your links appears among the top three results. The person clicks the link, comes to your website or blog and after reading a couple of sentences, goes back to Google and searches again.

If the person does that Google uses it as a negative indication that the information the user was looking for wasn’t available on the link it was ranking higher for.

The user clicks another link and finds the information he or she is looking for. Google takes this as a good indication. It increases the ranking of that link and decreases the ranking of your link.

It shows that if your content doesn’t solve any purpose, even if initially it has good search engine rankings, those rankings are lost if other links have better information.

Hence, SEO writing, along with taking care of your keywords, also involves providing valuable information to your visitors. You should be able to find the solution your link promises to provide. If your website title misleads them into visiting your website you begin to lose your search engine rankings. Quality writing is very important for your search engine results.

How to use SEO writing to improve your search engine rankings

Here are a few pointers you should keep in mind if you want to improve your search engine rankings through SEO writing:

  • Do an unbiased keyword research: This is a new concept I am talking about on my website and blog repeatedly these days. You will be surprised to know, even shocked sometimes, that the keywords that you think is very important for your business, are not being used by your prospective customers and clients. Yes, zero searches for them. Make sure you are doing proper, unbiased keyword research before starting your SEO writing process.
  • Provide solutions rather than make claims in your titles: Remember the title is a very important. Your web page title or your blog post title appears as a highlighted hyperlink in search results. When people post your link often it appears as the biggest text in the update. Spend ample amount of time creating the most appealing and compelling title, preferably a title that offers a solution to a nagging problem. For example “Worried about your content quality? We can help.” Or “Suffering from very low website conversion rate? We have a solution.”
  • Creatively use your keywords in the title: Being creative can be very useful during your SEO writing process. You have to use your keywords, but you have to use them in such a manner that they should become an integral part of your SEO writing. It shouldn’t appear as if you are using them just to get better rankings. They should be a part of your conversation.
  • Focus on the quality of your content during SEO writing: When you prepare your first draft, don’t bother much about your keywords if it’s a problem. When I write content for my clients I’m so used to naturally using keywords and search terms that I can seamlessly use them during my first draft. In fact, all the ideas that come to my mind are wrapped around those keywords and search terms. But for you if this is a problem, first, just focus on the quality. Make sure that your content is compelling and it offers a solution people are looking for.
  • Strategically incorporate your keywords: When you have created your first draft, start inserting your keywords in sentences. Your keywords should appear, preferably, within the first 100 words, once. Throughout your text, you can use the exact phrase a couple of times and then use its various parts all over the text. You can also use the exact phrase within the headline tags but don’t overuse it unless there is a reason.

When I provide my SEO writing services to my clients – whether I work on the project myself or through one of my content writers – I make it clear that my primary concern is quality content. The writing should be of great value. We should be writing to serve your prospective customers and clients and not to hoodwink them into visiting your website.

Yes, keywords are important for your SEO writing, but they come later. They are important for your search engine rankings, but if you don’t have good content, they’re not going to help you.

Want to improve your search engine rankings? Looking for an SEO writing service that can help you improve your rankings and conversion rate holistically and organically. Let’s have a talk.

5 ways to beat your competitors at SEO with content writing

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The biggest challenge that you may face from your competitors might be on the search engines. If you want to improve your search engine rankings, you need to beat your competitors at SEO. Although you can take various actions – for example read 10 tips on how to write SEO content for your website – the best way to beat your competitors is through SEO content writing.

Why search engines-based content writing enables you to beat even your toughest competitors?

The beauty of content writing is that it makes your presence on the Internet unique. Only you can write the way you write. No matter how hard your competitors try, they cannot be “You” – only you can be “You”. This is why even smaller companies on the Internet can pose big dangers to their bigger counterparts.

What is SEO content writing and how it helps you beat your competitors?

Being a content writer often hired by clients who want to improve their search engine rankings through content writing, I have written a lot on the topic. You can read this blog post that says SEO content writing actually improves your search engine rankings or you can read Does SEO content writing improve your search engine rankings?

Anyway, there are thousands of companies on the Internet that provide you “SEO content” to help you increase search engine traffic to your website and many of these companies can actually help you.

SEO content writing in isolation doesn’t help you improve your search engine rankings – many factors play an important part. But SEO content is definitely one of the most important building blocks. It’s like, if you don’t have content, what will the search engines crawl, index and then rank? Obviously you need content.

And what sort of content gets ranked well? Good content. Well-written content. Content that is appreciated by people. Content that gets recommended. Content that people link to.

So, having good, relevant, topical, well-written and well-formatted content is a must. Everything comes after that.

Briefly, these are the 5 ways to beat your competitors at SEO with content writing:

  1. Create unique content
  2. Solve problems better than your competitors do
  3. Create content around less competitive keywords and phrases
  4. Rewrite content published by your competitors in a better manner
  5. Keep your existing content up-to-date

Now let’s go through these points one by one, in detail

1. Create unique content

Unique content automatically gives you an edge, because being unique, only you have it, or very few people have it. How does this help your SEO? On the same topic, the search engines like Google want to present different perspectives to their users so that they may find content they are not aware of, but may be useful to them. So well-written unique content is often ranked higher by search engines.

2. Solve problems better than your competitors do

This is a brute-force way of legitimately beating your competitors with better SEO content. If you solve problems better than your competitors, even if you don’t rank well, initially, compared to them, more people will visit, share, and recommend your links, eventually giving you an SEO edge over your competitors.

3. Create content around less competitive keywords and phrases

You don’t have to write content around keywords your competitors are already ranking well for. There might be many keyword variations your competitors might have ignored, or somehow couldn’t have achieved better rankings for. You can try different spellings. You can try different phrases for the same expressions. You can try bigger phrases. You can try local variations your competitors might have ignored.

Find out the keywords and phrases your competitors haven’t been able to rank well and then create good-quality content around them. This will definitely give you good search engine rankings for these less competitive keywords and search terms.

4. Rewrite content published by your competitors in a better manner

This basically is the same as point 2 but here what I mean is, you can also create the general content similar to what your competitors are creating, just in a better manner. You have the talent. You have your own unique way of writing. You can even have the same titles if you are daring enough while completely rewriting the webpages or the blog posts. Turn smaller subheadings from your competitor’s website into complete webpages of your own. You can even create multiple webpages out of a single webpage, or combine multiple pages into a single webpage or blog post.

5. Keep your existing content up-to-date

Google likes to present its search results fresh out of the oven. If your content becomes stale, if it grows old, Google begins to ignore it in favor of newer webpages and blog posts.

Make updating your existing content an integral part of your SEO content writing strategy. Whatever webpages and blog posts that your have created, are your business assets. Keep track of them. Monitor them individually. Don’t just forget about them once your have created them. Revisit them to check whether there is some reason to update them or revise them. Even if you feel like changing a few sentences, changes them and the resubmit the link to Google.

Beating your competitors with SEO content writing might not be easy, and it may even prove to be a challenge, but if you want to take them up on this challenge, with strategy and hard-working, nothing should stop you.

10 content writing best practices to improve your search engine rankings

10 Content Writing Best Practices To Improve Your Search Engine Rankings

Irrespective of what the latest wisdom says about writing content to improve your search engine rankings, there are some fundamentals that have not changed, although how those fundamentals are implemented is a different story. Content writing best practices for SEO use some of the same rules that were being used in the mid-2000s and no matter what SEO experts and evolved content marketers say, the way you use your keywords still matters. Maybe it doesn’t matter the way it used to matter 5-6 years ago but you should definitely know how to use them to rank well for those keywords.

Why should you worry about keyword-related SEO while writing content?

Yes, I know that you are constantly advised to just worry about relevancy and quality and if you take care of these traits, you automatically get better search engine rankings. This is not bad advice and you should definitely follow it. There is no use writing content if it is of inferior quality. I am a content writer and through my content writing services I help my clients sell more, so I understand the importance of quality and relevance.

Still, one should know how to strategically use the keywords while writing content in order to improve search engine rankings because eventually, it is the keywords that are evaluated. Yes, these days aimlessly stuffing your keywords is not a part of the content writing best practices, but you should definitely know how to use them enough times.

Why you should worry about keyword-related SEO while writing content and why it is an integral part of best practices is because people still use keywords. When you search for products and services, you use words, and these words are called keywords. Yes, they can be primary keywords, secondary keywords, or even longtail keywords, whatever you call them, they are keywords. If you search for “content writer for my legal services” you are not going to get results on “interior decorator for my office”. The keywords “content writer” and “legal services” definitely matter here. So yes, you cannot create content without your keywords.

Does using synonyms and related words while writing content matter for your SEO?

Yes they do. These days search engine algorithms also factor in other meanings of the same word. If I optimize my webpage for “webpage content writer” and if I rank well, I will also rank well for “web content writer”, “website content writer” and even “website copywriter” for that matter. In order to avoid getting penalized for keyword-stuffing, you should use a healthy dose of synonyms of your main keywords.

Best content writing practices to improve your SEO

Listed below are the 10 content writing best practices that can help you improve your search engine rankings.

  1. Use your primary and secondary keywords while writing your content: As explained above, since people use keywords, you should also use them. Without using your keywords, you cannot tell the search engine algorithms for which search terms your web page or blog post must show up in the search engine result pages. Don’t try to use lots of keywords on the same page or blog post. Just keep one, two or three keywords in mind while writing your content in order to improve your search engine rankings.
  2. Don’t go overboard with using your primary and secondary keywords: Going overboard with the use of your keywords may get you penalized and instead of improving your search engine rankings, you may end up worsening things up. A good rule of thumb would be, use your keyword in the beginning, preferably in the first sentence. If you have multiple keywords, then after you have used the first keyword in the first sentence, you can use your second keyword also somewhere in the same paragraph. After that, use your keywords every 150-200 words, although this is not necessary. But don’t use them more than that – don’t use them after every 50-60 words. Most importantly, there should be a need to use your keywords. Don’t use them purposelessly as this defeats the purpose the best content writing practices.
  3. Use your primary and secondary keywords in the title and description of the page: Using your primary and secondary keywords in the title and the description of the web page is very important. Although descriptions don’t affect your search engine rankings, they do make an impact on the number of people clicking on your link from the search engine result pages and it has been observed that if the descriptions carry the keywords that have just been used, people are more prone to clicking the links. Your keywords in the title of the page have a direct bearing on the rankings of that page so pay close attention to that. Your title has to be compelling and it also needs to be optimized. Again, when people see the keywords they have just used in the title (and the title appears as a hyperlink) they are more inclined to click it.
  4. Use your primary and secondary keywords along with their synonyms in the headlines and sub-headlines: Headlines and sub-headlines are great places to use your primary and secondary keywords because they are definitely taken into consideration while evaluating your page for those particular keywords. It also helps you organize your content under various sections.
  5. Link to other webpages under your domain and include full URLs: Whereas linking to other webpages on your website may not have direct bearing on your search engine rankings, it definitely helps the search engine crawlers reach pages that are not directly accessible from the main navigation or the pages that haven’t been included in the site map. Also if you use your keywords in the hyperlinks that link to those pages it helps your SEO.
  6. Never lose focus on relevancy, value and engagement: Yes, focusing on your keywords doesn’t mean that you pay less attention to the quality of your content. In fact, first focus on the quality and when you are sure that your content is of high class, then start brainstorming on how to incorporate your keywords. Although keywords matter, they don’t matter more than the quality and relevance of your content.
  7. Create blog posts and articles that go beyond 1000 words: Longer blog posts and articles are preferred by the search engines over shorter ones. Shorter articles are normally used by spammers. If you are creating longer, information-rich articles and blog posts, it means you are putting in effort and hence, you must be a genuine content producer or content writer.
  8. Make your content easily scannable: This means organizing your content under various headlines, sub-headlines and bulleted points. A person who goes through your headlines, sub-headlines and bulleted points should be easily able to get the gist of whatever you have tried to communicate on that particular web page or blog post. The search engine crawlers first go through these sections before analysing the main body of your content. In fact, this could be one of the best content writing practices because even when you are in the process of writing, you can quickly organize your thoughts with various points and then simply go on expanding them.
  9. Use analytics tools to make relevant changes: You may not get it right the first time. You may be attracting wrong traffic and it means people are able to find your particular web page or blog post for the wrong keywords and this means, inadvertently, you have optimized that particular web page or blog post for the wrong keywords. This is something that analytics tools such as Google Analytics can tell you and accordingly you can make changes and resubmit your link.
  10. Write content regularly: There is no use writing content to improve your search engine rankings if you are not regular. Whether you like it or not, you have to create lots of content on an ongoing basis because your competitors are doing it. Even if you are able to attain better search engine rankings for a particular link, you can be never sure for how long you are going to enjoy that position because sooner or later, someone else is going to work harder, write more content, and overtake you. In fact this tendency is encouraged by Google and other search engines so that there is more and more quality content to index and rank.

These are the 10 content writing best practices that you can implement on your website or blog to improve your search engine rankings. Remember that your rankings don’t improve just because you have started writing content. It needs to be a sustained effort in order to be able to show results. Besides, it is not just your content that helps your SEO, people should be able to access that content using different channels and they should find your content worthy of sharing with each other. Engagement level is a big part of SEO these days and although it is altogether a different topic, you need to write your content in such a manner that people are moved to not just read it themselves, but also share it among friends, colleagues and relatives. Only then you can improve your search engine rankings.

Best practices other than content writing to improve your search engine rankings

What other practices can you follow to improve your search engine rankings? Content writing is something that is totally in your hands, but as I have just written above, that is not the only thing that impacts your SEO. There are many external factors that might not be directly in your hands and they definitely have an impact on your search engine rankings. Some of the external factors that you can focus on are:

  • Get incoming links from other websites and blogs. Just make sure that the websites and blogs linking to you are of good quality and not simply link farms. Getting links from other websites and blogs proves that you have great content on your website.
  • Get rid of unnecessary bells and whistles. You don’t need Flash on your website (yes, some people still use it). Are you showing animations with JavaScript libraries and people can still easily use your website if these animations are chucked? Chuck them. If the search engine crawlers have to process lots of JavaScript before it can reach your main content, the crawlers may leave your website without even reaching your content, no matter how well-written and high-quality it is. This is something you will have to talk to your web designer about.
  • Create an active presence on social media and social networking websites. This way when you post your content links under your profiles, more people will be able to access them and share them around. Content writing coupled with social sharing can give your search engine rankings a great boost.

How to make your content unique, engaging and high-quality

With more and more Google updates penalizing websites for the way they publish content and aggregate incoming links, it has become necessary to carry out a thorough website content assessment to make sure that your website doesn’t lose its rankings.

Your website content, as the latest Google guidelines state, must be prepared with your user in mind and not the search engines. Actually, it makes more sense. When you’re creating content for search engines, knowingly or unknowingly, you end up trying to manipulate your content. On the other hand if you just focus on your users, if you create your website content totally for your users, you focus more on quality and communication.

Why in the first place you create website content?

If you are creating content for your business website you want people to do business with you. Why would they do business with you? If, through your content, you can persuade them, you can make them believe in what you are saying and you can instil a sense of trust in them, they will do business with you. For that you have to provide them with as much information as possible. The information must be clear, to the point and devoid of misrepresentation. Every bit of important information should be available within 2-3 clicks.

You create content on your website to tell them about the benefits of your product or service. You use different pages to talk about your company, your skills, your offerings, and the people who work in your organization. You also talk about all the activities you participate in as an organization as well as as an individual. The entire idea of creating content for your website is to provide engaging, useful information so that your visitors can make an educated decision.

Ensuring high-quality and unique content

Every business is unique. You cannot possibly be an exact copy of another business. Even though there are 100s of search engines out there, you can easily distinguish between Google and Bing. Similarly, there are multiple social networking platforms but still you can easily differentiate between Facebook, Twitter and Google Plus.

In the same vein, although there might be many business similar to what you are doing, your offering in some way or another will be unique. This gives you an opportunity to create unique content. It is totally centered around your online presence. It will be catering to your audience.

And now we come to high quality. Here is a nice blog post on how to ensure error-free high quality website content. The basic tenets are universal. Before publishing content just check the following:

  • You ensure that all the information is accurate
  • If you are using factual information back it up with either the original source or multiple sources quoting the same piece of information
  • Make sure there are no spelling mistakes and grammatical errors
  • The structure of your content is in such a manner that your visitors can easily follow it
  • Question yourself whether you actually need the content you are preparing to make sure you are not simply preparing your content in order to attract search engines
  • Provide a human-friendly site map that people can easily access from your main page
  • Make your content as relevant to your business as possible
  • Make it as useful to your visitors as possible

How come targeted content improves your search engine rankings?

If you ask me SEO content is actually targeted content, and if you are wondering what is targeted content it is content specifically generated for a particular audience using particular keywords (and that’s what makes it SEO content). Purely SEO content doesn’t do you much good because even if it generates lots of traffic it doesn’t generate much business because it doesn’t move your visitors. Targeted content on the other hand not only draws qualified traffic from various search engines it also improves your conversion rate.

A couple of weeks ago I removed a package that I had started offering from my website. I had collaborated with a writer (a content provider, actually, who hires writers to generate bulk content) to provide low-cost, average-quality content that could help clients improve their search engine rankings. I started offering this package because I was getting lots of queries from India and I also got contacted by a few writers who were ready to generate lots of content at very low rates. This worked for a while but then I felt it was counterproductive for my clients and also for my own business.

I am not a very well-known copywriter on the Internet but over the past five years I have managed to eke out a presence through providing quality content persistently. Since there are very few people who understand the difference between cost and value a majority of clients confused that package with the overall content writing services that I provide.

They somehow got themselves into believing that they could pay dirt cheap and still they should be able to use that content as primary business content.

Content purely written for SEO rarely performs well as primary business content and if you want primary business content then you must pay accordingly. Anyway, it is very difficult to explain to clients once they have seen the rates. Instead of wasting my time again and again trying to explain the difference between quality content and low-cost SEO your content I stopped offering that package altogether.

Instead, I insist — even if they have to pay a bit more — that they should aim at producing highly targeted content. They may end up with less content than what they could have gotten by paying a lower rate, performance wise this content is much better.

But how does targeted content improve your search engine rankings?

In order to produce targeted content you need to be clear about two things, in fact three things:

  • What exactly you want to convey
  • To whom you want to convey
  • What words you want to use

Once you have sorted out these questions you are more than halfway through producing high-quality SEO content that can also be used as your primary business content. When you write content keeping your audience in mind you are careful about what you’re writing and how you are writing. When you know what you want to convey you stick to the topic and stay away from ambivalence. The words that you want to use while creating your content are your keywords and the search terms you want to target.

Although you should arrange your content so that it is more convenient for the search engine crawlers to go through it and assess it, your primary focus must always be your visitors, your readers. Search engines are not going to do business with you but people will.