Wondering what type of content you should publish on your website?

There is no dearth of content publishing ideas once you decide to use content marketing to promote your business, whether you want to publish content on your own website/blog or on third-party websites to gain more exposure (and high-quality incoming links).

As I have repeatedly mentioned on this blog, anything that manifests on the Internet can be termed as content. It’s another issue whether it is solving some purpose or not. An image, a link, a blog post, an articles, a social media update, a mindmap representation, your menubar, a video, a screen cast, a product description page, an FAQs page, everything that comes in front of you is content. So whenever you’re publishing something, you’re publishing content.

Many businesses desiring to use content marketing to promote themselves think that content marketing merely means publishing blog posts and articles and then submitting them to various directories (old world) and social networking websites (new world). Publishing blog posts and articles and submitting them everywhere is certainly one of the main parts of content marketing, it isn’t just blog posts and articles that make up your content. This Entrepreneur blog post lists 101 different types of web content that you can use to build your website.