Content marketing fundamentally means spreading your thoughts and messages through targeted content. Strategy comes in when you create content knowing exactly what you want to achieve. Randomly creating articles and blog posts may give you lots of content and it may also get you more traffic but in terms of conversion you won’t see good results because when you don’t know what to do with your content, neither do your visitors. Publishing content without a strategy is like throwing darts in the darkness hoping that one of them will hit the bull’s-eye.
Unless you have a massive advertising and PR budget content marketing is the best tool you have got. It is certainly not a one-week affair. Creating and implementing a content strategy takes time and effort but it is more effective and provides long-lasting results. Your business needs a well-defined content marketing strategy because
- It keeps your regular communication focused
- It shows your active involvement in your field
- It helps you build an attentive community around your business
- It turns your website or blog into an information resource
- It improves your search engine rankings
- It improves your conversion rate
- It gets you quality incoming/inbound links
- It turns you into an authority figure (authority figures are more trusted)
- It gives a reason to your prospective customers and clients to stay longer on your website or blog
- It strengthens your brand
- It creates new communication channels
- It builds a target audience that quickly responds to your questions and business ideas
- You get immediate feedback from your clients, customers and visitors
- You develop a ready-made product-launch platform
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