The basic difference between an SEO content writer (if you are looking for one) and a normal content writer is that the former understands how to create content, without making it spammy, in order to improve your search engine rankings legitimately. Of course “legitimately” may differ from search engine to search engine but it’s Google that normally sets the benchmark for what is good and what is bad when it comes to ranking your website. Here are some SEO guidelines for content writers.
Personally I believe every good content writer takes care of your SEO aspect automatically, naturally. For instance, although I don’t promote myself as an SEO expert, many of my clients hire me as their content writer because they want to improve their search engine rankings and they realize that my content can achieve that for them.
Should you specifically hire an SEO content writer?
You should hire a content writer that can help you improve your SEO by creating high quality content. That content writer doesn’t necessarily have to promote himself or herself, as an “SEO content writer”. Again, there is nothing wrong in the terminology, not every content writer can help you improve your rankings and in fact he or she may also harm you unknowingly by putting more stress on your rankings and less stress on the value your content provides to your customers and clients.
Listed below are a few things your SEO content writer must focus on in order to improve your search engine rankings without incurring the wrath of the various updates Google keeps on releasing every six months.
- Focus on one, or at the most two primary keywords at a time
- Incorporate your longtail keywords intelligently in natural language
- Write in a language and a style used by your target audience
- Use keywords that your target audience uses while creating content
- Let the keywords appear naturally rather than forced
- Use your keywords in the beginning of the title of the webpage or the blog post seamlessly
- Strategically place your primary and longtail keywords within the headline tags
- If possible, use your primary and longtail keywords within bulleted lists
- Link to other important pages on your website or blog and use your keywords as hyperlinked text
Please remember that your content writer can take care of all the above-mentioned things despite creating lousy content. That won’t help you much and this doesn’t make him or her a worthy SEO content writer.
Your SEO content writer needs to put your users first
Ultimately it’s your customers and clients who will be doing business with you and not the search engines. No amount of good rankings are going to help you if your prospective customers and clients aren’t inspired to do business with you. Conversion rate is of utmost importance.
So when creating content, your content writer must first focus on creating compelling content that aims at converting visitors into paying customers and clients. Once that has been ensured, he or she should start incorporating your keywords while taking care that the quality of the content isn’t diminished. This can be a double-edged sword and this is where the experience of a content writer matters.
Whereas a normal content writer, no matter how well he or she can write, won’t be able to incorporate your keywords without sounding manipulative, your SEO content writer will be able to incorporate them seamlessly and naturally.