Writing an effective sales copy means capturing the right soundbites and expressing your message in a convincing manner using trustworthy data.
Writing a sales copy can be one of the biggest business challenges you face because, your entire business depends on it. Can you convince people to do business with you? No matter how awesome your web design looks, eventually it is your sales copy that does the trick. No wonder the sales department is the most important department in every business. Unless you make sales, nothing counts.
Selling doesn’t just mean encouraging people to buy your products and services. It also means convincing. If you want to make an impact, if you want people to believe in your ideas, if you want to motivate them, then too you need a sales copy. It has to be convincing and compelling and people should be moved to take the right action. This action can be anything, from buying your product or service to submitting your contact form to giving you a call to subscribing to your regular updates.
A sales copy has a very clear-cut objective. It is always written with a preconceived purpose. There should be no ambivalence. There should be no multiple purposes. The more focused is your sales copy, the higher performance it delivers.
I can write you a sales copy that helps your sell more. The basic idea is highlighting your most compelling benefit. I totally understand the pain points of your prospective customers and clients, what they want, why they want and what is the urgency, and then create the sales copy accordingly. I don’t believe in beating around the bush. I don’t even use hyperbolic language – it never works or even if it works, it works with silly people, and you don’t want silly customers and clients, do you?
Writing sales copy for webpages is a bit different from writing for conventional electronic and print media. There are lots of distractions on a website and it just takes a single click to go to another website. Your sales copy needs the right hooks. It should be able to lead your visitors from point A (the point where they and their your website) to point B (where they make the actual sale or perform the actual action that you want them to perform) in a well-crafted manner.
Why you should get your sales copy from me
I am dabbling with content all the time. Understanding people’s needs and creating content accordingly is my livelihood. What I have written, needs to perform. I don’t write like one of those off the shelf copywriters. I believe that your prospective customers and clients should never be misled into making a purchase; they should only buy from you if they really have to. These are the customers and clients who will not only buy repeatedly from you, but will also recommend your business to their family, friends and colleagues. My sales copy depends a lot on useful information. The customers and clients who will be motivated by my sales copy will be more informed and aware. Whether they like your product or service or not is another matter, they will never regret doing business with you.