The term “SEO content development” can be quite misleading. Since I always focus on creating content that should automatically do well on search engines, I don’t specifically provide SEO content development services, but since many clients look for this specific category, I often provide this service separately. Frankly, you don’t need a separate service to improve your search engine rankings. All you need is good content.
How SEO content development helps your business
Since I have already mentioned that all it takes is valuable content, this is something you should focus on. Nonetheless, being a good content writer doesn’t mean that you can also make the search engines happy. A professional content writer has to achieve two tasks: create content that engages your human visitors, create content that Google finds valuable and consequently, ranks higher compared to alternative content available on the Internet. Most of the content writers can achieve either one or another and it takes lots of experience and insight to achieve the both. This is where SEO content development can help you.
The best way to create search engine friendly content is to write in a language your target audience uses. For instance, if my target clients are looking for a “content writer” it doesn’t make sense to optimize my website content for “content creator”. This doesn’t mean that I totally neglect the second phrase because some people might be looking for it too. But the majority of them would be looking for the former. How do I know? I have done lots of study on the keywords people use in order to find my services and along with that, I also do lots of reading to know exactly what phrases people in my field use.
A person who does SEO content development knows this quite well. She knows how to use the language of target customers and clients in a compelling manner. She knows how to dig out the exact phrase or phrases they use in order to find products and services she is about to write about. She is conscious of the importance of targeted search engine traffic and she also knows where to strategically use your important keywords without making your content “spammy”.
You may also like to read my blog post on the same theme, titled SEO guidelines for content writers.
Through various algorithm updates, Google is constantly trying to communicate that stop creating content specifically for search engines, and focus primarily on your users. If your content is good for your users, it is also good for the search engines, and this makes perfect sense.
So whether you’re looking for SEO content development or normal content development it hardly matters. All you have to do is focus on quality and relevance and you will observe a marked improvement in your search engine rankings.