Outsourcing to freelance content writer is a serious business decision because it is going to have a long-lasting impact on your bottom line. Why outsource? Why not hire a full-time content writer you can constantly monitor?
This webpage is not about whether you should outsource to a freelance content writer or hire a full-time content writer for your business. This webpage is about why people take a decision in favor of the former rather than the latter?
It’s normally small and midsize businesses that outsource to a freelance content writer
It makes perfect sense. You want content for your business website, or your business blog but you don’t have a big budget, and you don’t even have a huge, well-defined content marketing strategy in place. You are just dabbling with this new medium that is fast catching up. The search engines constantly demand high-quality and fresh content. Content is constantly being shared on social media and social networking websites. People link to your website if you have valuable content. This is something that everybody knows, whether you are a small business, a midsize business or even a big business. Everybody knows content marketing is the present and future of overall marketing.
Nonetheless you are clueless. You have no idea what sort of content you want, why would people want to consume your content and which channels you want to use in order to distribute your content. You just want regular blog posts and articles on your business website and blog. This is a fair reason to outsource to a freelance content writer (I am going to use “he” for the sake of brevity). He charges you just for the work he delivers you. He does not occupy office space and does not consume your resources even when he’s not writing content. You don’t have to pay employment benefits. There is no legal tangle to get involved in in case you have to fire him. For that matter you don’t even have to see his face ever and still get quality content on a regular basis. You simply have to pay for the work he does and then get on with your life. This can be a win-win situation.
Another reason why you would outsource to a freelance content writer is that a freelance content writer is always more experienced than a full-time content writer if you think logically. Who would understand your business needs better? The person who manages his own freelance business, or who is merely drawing a salary by the end of every month? Who has more experience? Who is more worldlywise? Who knows more about the Internet? Definitely a person who provides content writing services to multiple clients.
One of the best reasons why you should outsource to a freelance content writer is that you can change your writer whenever you feel like without even giving it a second thought (of course your conscience will prick you in case you have fired him undeservedly). There is a cornucopia of excellent content writers all over the world (no, it doesn’t have to be a native English speaker) so why get stuck with what you have got locally? In the times of exceptional connectivity it doesn’t make sense to not to collaborate globally.
Of course every business has its own needs and you would outsource to a freelance content writer according to that need. But if you are a small or midsize business, it makes perfect sense whether you realize it in the beginning, or after having explored various options like, hiring somebody full-time.