Why SEO copywriting you may ponder. If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why SEO copywriting is being offered as a separate service and not as normal online copywriting service? A big reason is the rampant competition on the Internet.
There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies. So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.
How does SEO copywriting make the difference?
SEO copywriting not only involves writing great copy, it also involves writing your copy strategically. You need to use your tags correctly. You need to put the right keywords at the right places, and, even if some disagree, there is a keyword-to-text ratio that makes a crucial difference.
Then there are different tags to consider. With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases? How to optimally use your anchor text (text that comes between and )? Who to make use of the list tags for SEO copywriting purposes? How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?
SEO copywriting takes care of all these things. Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms. These include the title, description and keywords tags, headings and alt attribute of the image tag. But the most important aspect of search engine optimization is your web page copy. It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the search engine result pages.
Does SEO copywriting always get you high rankings?
Not always. SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website. Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website. For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort. SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing. It is the beginning of the end.