Author Archives: Daniela McVicker

About Daniela McVicker

Daniela McVicker is the editor of Top Writers Review and a very talented marketing person. She is passionate about discovering new marketing tools and opportunities to help businesses get out of their comfort zone. Daniela enjoys spending her free time traveling around the world or reading marketing books.

6 Writing Tips for a Successful Email Marketing Campaign

6 writing tips for email marketing

6 writing tips for email marketing.

Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It’s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless of their niche or industry. And, in order to have a strong email presence, you need to know how to write a great email copy.

Focus of this blog post

  1. 6 writing tips
  2. Successful email marketing

Writing an email copy is challenging and demanding, but once you understand the essential steps, you’ll have nothing to worry about. That’s why we’ve put together this guide with 6 writing tips you need to know about.

Let’s take a closer look at each step.

1. A Single Goal

Before you start writing your email copy, you have to think about the specific goal you want it to reach. There are dozens of goals you could set for an email copy.

It could be:

  • offering a discount
  • announcing a new product launch
  • celebrating a year with a customer
  • inviting them to your website
  • inviting them to a webinar

Whatever the goal of your email copy is, make sure that you choose one and stick to it.

If you decide to say too many things, the recipient might get confused, overwhelmed, and eventually give up on reading it.

2. A Simple Structure

Here’s the thing – people aren’t in love with the idea of receiving emails they didn’t ask for. But, if the content of the email might be interesting to them, they’ll embrace it.

This is why you need to use a simple email structure. It will allow your recipients to:

  • scan the email
  • understand what’s it about within seconds
  • decide whether they want to read the whole thing

To achieve this effect, follow these simple rules:

  • use subheadings
  • write short paragraphs
  • use bullet points and lists

Give the readers a chance to decide whether this email deserves their attention or not. If you send a bunch of text divided into huge paragraphs, they’ll give up on reading it before they even start.

3. A Clear CTA

A CTA (call-to-action) is a very important piece of this puzzle. It’s the final touch to your email copy and a clear invitation for your readers.

If you want them to perform the desired action, you have to tell them exactly what to do.

Include a CTA that is:

  • dominating the email by design
  • short and clear
  • urging and actionable

Also, it would be a great idea to make a CTA button, and turn it into a clickable link that will allow the readers to perform the action in just one click.

So, if your CTA is “Hurry up to check out our final sale!” the link should take them directly to your e-commerce website.

4. Add Visuals

Nothing grabs the attention of a person reading an email like a powerful visual that supports the content. Visuals are great for breaking up the monotony of the email.

Still, you have to be careful with how you choose and add visuals:

  • optimize images to speed up the email loading time
  • don’t add too many
  • make sure the image responds to the content of the email

Visuals should bring the content of the email closer to the recipient and explain what the email is about.  It will make them more interested in the content.

5. Test Different Versions

When you’re writing an email copy, you should always aim for one goal and a specific target audience. Still, no matter how well you think you know your target audience, you can’t know what they like for sure until you test it.

This is why you should test different versions of an email copy and measure which one converts better.

So, here’s how you’re going to do it:

  • choose your goal and your target audience
  • divide your target audience into two or more groups
  • for each group, create a unique email copy
  • change the visuals, the subtitles, design, CTAs, or anything you want

Then, measure the results of each email copy and see which one got more conversions. Then, use that email copy as a model for your future copies and add those features that made it the most effective one.

A/B testing of different email copies for the same target audience can deliver golden data that you’ll use to further improve your email marketing strategy.

6. Polish to Perfection

Your email copy says a lot about you as a professional. This is why you have to polish it to perfection. But what does that mean?

As a professional, you can’t let any mistake find its way to your final email copy. Instead, you have to:

  • edit several times
  • proofread every word
  • remove all grammar and spelling mistakes

If you feel like you need help with this step, check out these websites ratings. Checking accuracy is a step you mustn’t skip.

Final Thoughts

As you can see, writing a great email copy for a successful and strong email marketing campaign can be quite a task. Still, with the right instructions and strong dedication, you can achieve all the goals you’ve set.

Use the tips listed above and start working on improving your email marketing strategy. Create email copies that are powerful, engaging, and memorable.

How to Create the Content Your Audience Desires?

Create content your audience desires

Create content your audience desires

How many times have you found yourself without inspiration and feeling unsure whether the content you want to create is going to attract your audience? Everyone has moments when we run out of ideas. Moreover, you may already publish content constantly and still feel that you don’t have the results you expected. One explanation might be that you create your content based on your assumptions and not on clear research.

This article is going to help you make your audience “hungry” for your content. It doesn’t matter if you own a small or medium business. These strategies work in any scenario. You just need to listen to your audience and you will see how easy it is to create “craveable” content. So, let’s get started!

Create Content Your Audience Craves For

Do you know how to use your analytics?

Analytics are the best tools to tell you what your audience likes best and how they react to different posts. Social media analytics will tell you exactly what type of content was preferred the most by your audience. For instance, it is very easy to check which were the most appreciated posts on Facebook. Just go to the Insights feature and you will immediately see which posts had the highest engagement rates. If you want to become viral on Instagram, then you should consider creating a business account. Once you have set up your account, the analytics icon will tell you which were the top posts that were sorted on different criteria like impressions, engagement, reach, and so on.

What should you do next once you identify your top posts? Of course, you cannot copy them and post them again. Your audience will become disappointed if you do so, discovering that you lack inspiration and you have nothing new to tell them. Therefore, if you want to follow the positive pattern, you should ask yourself the following questions before you create the next posts:

  • What is the common topic among your top-rated posts?
  • What is the source of your top content? Is it coming from your blog or from a specific publication?
  • Is there a particular type of content performing much better than the others? For example, do the photos have bigger engagement rates than the videos?
  • Which were the most interesting comments your followers left on the popular posts?

Find what your audience thinks!

Your analytics tools might be great, but they don’t tell you everything. So, what better source there is to tell you how to create content your audience desires if you don’t ask them directly? There are many ways you can find your audience’s opinion. For example, you can publish a poll on your social media profile and ask your audience to vote the type of content they like the most. Based on the results, you can adjust your content strategy.

On the other hand, you can also ask open questions. These questions will give you a lot of ideas for new topics you can address in your next posts. Furthermore, you can email your subscribers periodically and ask them about the type of content they liked the most on your website. This is how you will show your audience how important they are for you and how much you value their opinion.

Learn from your competitors!

If you don’t have enough time to use analytics tools and create an entire content strategy for success, then you can have a look at what your competition is doing. You did it when you created your products, so why not do it also when it comes to your content? Your competition already puts a lot of efforts into creating shareable content for their products. So, who says that you cannot have a look as well? There are plenty of tools you can find online to help you have a sneak peek on your competition’s most engaging posts.

On the other hand, you can learn from other companies even if they are not your competition. You most probably have your idols. You can learn from their success stories and discover what is their strategy to keep their audience engaged. You can have a look at general ideas and patterns and then adapt them to your brand specifics.

The sky is no longer the limit

The internet is full of mediocre content. Your competition is also producing average content which doesn’t make their audience vibrate with every word they read. So, you need to do something more than them and adopt the skyscraper technique. You should try to get out of the ordinary and become known on the market with amazing content. How do you do it? It’s not that complicated!

First, you should find which is the most popular content. Once you have identified it, use that content to create a better version of it. If you know which is the topic that attracts your audience, then you can enhance your content with relevant keywords. Therefore, you increase your content’s visibility. Keywords will also help you identify even more popular content which you can then enhance and surprise your audience with useful and informative content.

Create marketing personas

Creating a marketing persona will help you identify exactly what your audience wants to receive from your side. You already know what type of products your audience wants to buy from you. So, now you need to find out how to make them follow your page and come back for more products and information. Without a marketing persona, you will only guess what your audience expects from you in terms of content. This might affect your inspiration as you might be creating content around the topics that you know best. A marketing persona, on the other hand, will help you get out of your comfort zone and create content that wows your audience.

If you really want to have success with your content, you need to separate yourself from the competition. They might be doing an excellent job. However, this doesn’t mean that you don’t have anything new to say. On the contrary, their ideas can be an excellent source of inspiration for you. Your content is an excellent tool which you can use to express your personality, humor, and ideas.