Tag Archives: artificial intelligence

The Power of AI & CMS: Optimize Your Business Content OPS

Use the power of AI for CMS

We know content is vital to business growth.

But what’s the secret to advancing your content operations significantly by utilizing AI and content intelligence?

Regardless of their industry, all businesses today need websites.

A website serves as a digital representation of your company’s activities, but it also defines your business strategy, chooses your target market, and illustrates your brand identity.

On the other hand, an intricately built website has flashy moving visuals.

It is overflowing with material that could not effectively express your core business or function as a lead generation engine.

Investing in content management systems and knowledgeable UI/UX designers is not always the best way to succeed.

It has been established that AI is crucial to redesigning and creating new web designs to restore it.

These technical developments are generally utilized to transform enterprises into new forms of facilitation that increase their productivity and profitability.

A Statista analysis projects that by 2025, AI will have earned $126 billion in revenue.

Because it allows computers to carry out human activities and learn from the experience far more quickly than people do, AI has reached tremendous heights.

The world is currently experiencing an AI revolution.

Notably, automation has other important benefits, such as lower costs and improved customer service, and AI may be applied to content management systems to process and monitor content.

AI is altering everything, from home heating and lighting to commercial cloud services.

And AI has penetrated the Content CMS sphere too!

AI ought to be your best buddy if you work in marketing.

Why?

Because it can aid in creating more compelling & effective content, enhancing your marketing, and boosting sales.

Numerous companies Hire Indian Developers to use this solution.

Now is the moment to start using it if you want to stay one step ahead of your contenders.

AI in Digital Content Creation

You may have heard that RPA can use AI to automate processes.

Despite receiving less attention, AI-powered content is just as crucial because it can power so many different aspects of digital marketing.

It is especially true when other components, like headless content management systems, are included.

These can significantly benefit e-commerce by separating your CMS’s front-end and back-end components and allowing for quicker development, simpler use, and simple connection.

We are all aware of how crucial web marketing is for connecting with consumers.

Studies show that 59.5% of people on the planet are now online. Because so many people use the internet, businesses must connect with and draw in these potential clients.

We can learn more about potential clients with the aid of AI.

It includes their online activities, habits, and pursuits.

The information can subsequently be leveraged to reach better and engage these clients to produce customized content.

But there is so much more that AI could do.

It includes enabling material in novel ways and improving user experiences.

AI can even be used to manage your customer care channels or evaluate copy to ensure it adheres to your brand identity. To maximize business outcomes, you can Hire Indian Developers and incorporate them into your digital marketing tools and strategy.

Leveraging AI in Content Management:

AI can offer some extremely helpful insights when it comes to content management.

An AI can examine a large amount of data in a fraction of the time it would take a human.

Even better, it can assess artistic components.

For instance, AI can swiftly and readily determine whether a piece is striking the right notes for a certain audience or not.

And that’s only the very beginning!

Here, we will go through all the incredible ways that AI with a CMS may improve your company’s content operations:

Content Insights

In cross-platform strategies, content must produce the intended effects, and its style must be consistent. Nevertheless, despite the growing number of marketing channels accessible, this is an almost difficult task.

The difficulty that marketers have is the requirement for constant content creation that is nonetheless engaging, smart, and potent enough to generate leads.

However, there is no magical formula or quick hacks for getting the best outcomes with effective marketing material.

But these problems can be remedied by integrating AI.

Businesses and brands can Hire Indian Developers and automate their workflows while providing content creators with real-time analytics into the successful types of content.

Superior Analytics

Your CMS’s analytics will likely grow more intelligent and customer-focused over time.

Content management systems will comprehend and map out the full customer journey from beginning to end and predict the type of content that drives traffic and engagement once they have been enhanced with collected data on user behavior.

Semantic Search Analysis

Everyone is familiar with SEO and keywords.

They play a significant role in content operations.

When given a list of keywords, most copywriters and content writers become fidgety.

Conversely, conducting countless analyses to determine what individuals are searching for is also not entertaining.

All of this pain can be eliminated by AI.

In milliseconds, an AI can quickly go through the hundreds of searches a business website receives, identify recurring themes, and apply such to optimize content and advise teams on how to effectively slant their web content for maximum impact.

Website Design

AIs can improve the developer experience by eliminating the tedious tasks associated with website creation.

It offers developers a ready-made platform on top of which to create.

It frees engineers from spending time on tedious details and allows their innovative and creative sides to thrive.

Real-time Adjustments

AI has the speed and efficiency to make dynamic changes to your online content in real-time that human developers cannot match.

The most popular, pertinent material could be brought to the front of your website using content intelligence and AI.

When it comes to relevancy and customer engagement, this kind of intelligent, dynamic content intelligence is a true game changer.

And from here, it’s only going to get more remarkable.

Improved User Experience

Industries aggressively pursue a more customer-centric approach in these highly digitalized but competitive times to boost their profitability and gain a competitive edge.

While technological advancements influence customer behavior, artificial intelligence has given the user experience a powerful push and a thriving change.

Boost your Business Content OPS with AI:

Almost every system of life’s existence as we know it is undergoing a profound transformation due to AI.

Content intelligence has already altered content management and will do so very soon.

Without a doubt, the digitalization magic team is comprised of AI and CMS.

By implementing a scalable and flexible CMS designed to interface with content management systems that support AI, your company can also be a part of that promising future.

MailChimp has launched email optimizer driven by AI

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A few months ago, I switched to Substack from MailChimp because for my individual needs, MailChimp is quite expensive. Nonetheless, it is one of the best email marketing tools.

Its biggest strength is the analytics that it provides that help you create highly focused email campaigns. This is something that is missing in Substack but then, Substack does not promote itself as an email marketing service – it promotes itself as a publishing platform. I am fine with that.

MailChimp has been in the email marketing business for quite some time. It means it has massive amounts of data about subscribers and campaigns that can be crunched for bits of highly valuable intelligence.

The success of every email marketing campaign depends on multiple factors and one of the most important factors is the content of your message.

This includes the way you have written the message, the type of images you have used, typography, call to action and the ease or difficulty of going through the message.

The content optimizer – a premium feature – collect data from your various campaigns and then makes suggestions accordingly, on how you should compose your message, how short or long your sentences must be, what sort of words you should use, what should be the nature of the images and the external links, and so on.

This The Next Web feature article explains the new content optimizer in detail.

How is AI going to affect content writing and content marketing

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How AI helps in content writing and content marketing

Aside from the fact that AI one day may take over the world and cause extinction of human beings as a species, for the time being it can also empower content writing and content marketing.

In this context when we talk about AI (artificial intelligence) we mean the ability of the AI to precisely analyse and predict user behavior and then enable us to create/write content accordingly.

For example, wouldn’t it be nice if there is a software tool that can tell me exactly how many visitors and consequently, leads I’m going to get from a particular blog post based on the content that I have prepared?

Or, which topic I should cover on Wednesday and which on Monday?

AI is already telling Amazon which colour T-shirt a customer is going to purchase if he or she has purchased a blue colour T-shirt.

This article talks about 5 ways AI will bring joy to content marketers and the author mentions Rand Fishkin’s 10x content.

According to the 10x content concept, your content must be 10 times better than the content that is currently featuring on Google’s first page, to be there.

How do you achieve that? The author of the above article says that AI can help.

AI can help you know what information your customers need so that you can provide them that information without them having to look for it.

This is a concept that is also covered in my recent blog post titled How to optimize your content for Google Discover. This is more or less same as writing and publishing content Google things will be needed by your audience before your audience begins to look for it.

What would be the real world example of such content?

Suppose you want to improve your search engine rankings? Publishing high-quality content is the most important aspect of improving your SEO. You may know it, you may not know it, or you may not be ready to accept it. But, if on social networking websites you’re talking about improving your SEO and you’re looking for information on how to improve your SEO, it also means that you need to publish quality content.

Again, whether you know it or not, the AI on your mobile phone or embedded into your browser will know it, and will automatically start bringing up content that insists that high-quality content writing and content publishing can help you improve your SEO.

As a content writer and a content marketer, AI can tell me if you need content to improve your SEO. It will also tell me whether you are actively or passively looking for a content writer or not, and accordingly, I can create content to target you.

In email marketing, AI is already telling us which is the most appropriate time or day to send email messages.

Nice quote in the article:

AI is Dr. Watson, doing all the legwork so that you, the skilled Sherlock Holmes, can put everything together masterfully.

Is artificial intelligence going to replace content writers?

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Can AI do content writing?

Last year, a Japanese AI wrote a novella and almost won a literary prize. Considering such developments, questions like, is artificial intelligence going to replace content writers are bound to be asked.

Artificial intelligence is already being used in chatbots where answers are provided to visitors according to the questions they ask, and the questions don’t have to match the exact string existing in the database. Some of the chat bots can even understand the context.

Google search already uses AI to know the intent of your search queries rather than simply focusing on words. As I wrote in my previous blog post on sentiment analysis and content writing, search engines already try to interpret what you really mean rather than the search terms that you are using, to give you the best possible answers to your queries.

If you have switched over to the new Gmail interface you must have noticed that when you open a message, there are options beneath it that allow you to send a quick reply based on the content of the email message. That’s context happening, powered by AI.

Artificial intelligence can even recognise what is present in an image, for example, if there is an image of a tiger hiding behind trees, artificial intelligence will tell you that there is a tiger hiding behind the trees in the photo. As you must already know, AI can recognise faces, as is the case with the tagging feature that Facebook has.

So, with all this intelligence, can AI also do the job of content writing? If AI can write novels and books, why not content?

Why would you be tempted to use an AI instead of a content writer?

Volume, coupled with quality, I would say.

A good thing about machines is that they never tire, and the performance is consistent.

What you want from a content writer? You want high quality content that can improve your conversion rate and your search engine rankings.

For conversion rate you need convincing content, conversational content, engaging content.

Can artificial intelligence achieve that?

Only when it thinks like humans.

We are not humans just because we are biologically alive and unlike animals, we are humans because we are more perceptive about our surroundings and we can think about thinking itself.

As René Descartes said, “I think, therefore I am.”

A human being, a human life, is a collection of memories, experiences and bits of knowledge gathered throughout a life period.

Hence, the way a person writes, comes from all those memories, experiences and bits of knowledge that he or she has gathered through her entire existence.

Artificial intelligence may have data but at least in the near future, it is not going to have memories and experiences.

So, how can artificial intelligence be used for content writing? Can it really replace content writers?

I think AI will be able to create a framework of ideas, but a life can only be injected in that framework of ideas by a human content writer.

When it comes to generating 500-1000 articles or blog posts per day then may be, yes, artificial intelligence will definitely replace content writers, if not in the near future, then maybe in the coming 5 or 10 years.

But when it comes to turning visitors into customers and clients by establishing emotional connections, AI won’t be able to replace content writers, because only humans are capable of making those emotional connections.

Artificial intelligence will be able to generate quantity. Quality will only come from content writers.