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Everything you need to know about writing

Content writing, cult of simplicity, and the fear of saying something real

December 25, 2025
By Amrit Hallan
Content Writing

Simple writing has become fashionable, but somewhere along the way, it lost its spine. This essay looks at why much modern content writing avoids thinking, how writers confuse clarity with comfort, and why good writing sometimes needs to slow the reader down instead of pleasing them.

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How to make sure your content is found by Google Discover

December 12, 2018
By Amrit Hallan
Content Marketing

If you don’t want your content to be left out by Google Discover, you will need to optimize it in such a manner that it is discoverable and engaging.

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20 Evergreen Characteristics of Quality Content

February 3, 2015
By Amrit Hallan
Content Strategy

What are the characteristics of quality content? How do you define quality content in terms of conversion rate and search engine rankings?

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Using Google analytics to know how effective is your content

May 28, 2012
By Amrit Hallan
Content Writing

If a particular blog post or article is popular it doesn’t necessarily mean that the content on that page or blog post is effective. A quick glance over your Google analytics reports can tell you how effective actually your content is. You just have to see the appropriate sections.

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