I was just browsing my content aggregator and I came across this blog post on the etiquette dos and don’ts of content writing thinking that the post actually talks about etiquettes.
Well, instead of talking about etiquettes it gives you the general dos and don’ts of writing effective content.
Nonetheless, the author has shared some good tips on what to take care of when writing content and what you should avoid.
I am quickly going to present a run down on what to do and what not to do.
Focus more on delivering value when writing content
This must be your primary focus.
Most of the people publish content because they want to improve their search engine rankings (or simply fill up their website because without written content, the website would look odd), but the primary purpose of writing content is to deliver value and engage your visitors.
If you deliver value and engage your visitors, your search engine rankings automatically improve.
Have a doubt? Read this blog post: Relationship between quality content writing, bounce rate and SEO.
Make sure you proofread and edit
Once you have written your content, make sure you go through it. Read it aloud if it’s possible.
What do I do when I’m editing?
I mostly shorten my sentences. I shorten my paragraphs. I remove needless adverbs and adjectives. Sometimes I add needless adverbs and adjectives.
Just make sure your content is easy to read and it does not have embarrassing mistakes.
Write for your niche
Defining your niche makes it easier for you to focus your writing.
When you are writing content, you are having a conversation with the reader.
Just imagine talking to someone who doesn’t want to talk to you.
Of course, defining your niche is not as easy as it may seem, but you should narrow it down as much as possible.
When I’m writing content for my blog, I am mostly targeting people who are looking for an experienced content writer who can help them publish engaging content and at the same time, can also help them improve their search engine rankings.
In the conventional sense my niche is quite broad – I get content writing queries from real estate businesses to blockchain businesses to IT consultants to babysitting businesses to online retail stores, and pretty much everything in between.
One thing is common though: they are all looking for a content writer.
They may need a content writer for their website, or their blog, or their email marketing campaigns or their social media campaigns.
Hence, I have lots of content targeting these categories.
Keep SEO in mind while writing
Though, you shouldn’t obsess about SEO when writing content, this is an aspect that you cannot ignore.
How do you write SEO content?
You may want to read How do I write search engine friendly content for my clients?
There are some other tips that I just wrote about in the link I have shared just above.
These are some basic do’s and don’ts. They’ve got nothing to do with etiquettes.
Anyway, what etiquettes should you keep in mind when writing content?
Here are a few things to consider:
- Try to write gender neutral content if it is not being written for a specific gender.
- Don’t offend people on the basis of race, region, religion or class.
- Don’t use abusive language.
- Respect your audience and don’t dumbify them.
- Don’t mislead your audience just to improve your SEO.
- Don’t keep promises you cannot keep.
- Don’t be judgmental or condescending.
- Avoid taking a political stand when you are writing for business.
Since the title of this blog post hints as of the blog post contains some insights on etiquettes, I wanted to write something about this issue. Maybe later on I will do a complete blog post on this.