Tag Archives: MailChimp

MailChimp has launched email optimizer driven by AI

A few months ago, I switched to Substack from MailChimp because for my individual needs, MailChimp is quite expensive. Nonetheless, it is one of the best email marketing tools.

Its biggest strength is the analytics that it provides that help you create highly focused email campaigns. This is something that is missing in Substack but then, Substack does not promote itself as an email marketing service – it promotes itself as a publishing platform. I am fine with that.

MailChimp has been in the email marketing business for quite some time. It means it has massive amounts of data about subscribers and campaigns that can be crunched for bits of highly valuable intelligence.

The success of every email marketing campaign depends on multiple factors and one of the most important factors is the content of your message.

This includes the way you have written the message, the type of images you have used, typography, call to action and the ease or difficulty of going through the message.

The content optimizer – a premium feature – collect data from your various campaigns and then makes suggestions accordingly, on how you should compose your message, how short or long your sentences must be, what sort of words you should use, what should be the nature of the images and the external links, and so on.

This The Next Web feature article explains the new content optimizer in detail.


Facebook has launched a Substack competitor

Substack alternatives from Facebook and Twitter

Substack alternatives from Facebook and Twitter.

Well, a few days ago Twitter also launched a Substack alternative and started urging its users to publish newsletters from the new platform. It’s called Revue.

In case you don’t know what’s Substack, it is a newsletter publishing platform that operates on profit-sharing basis.

It is different from MailChimp. When you use MailChimp for your newsletter broadcasting, you pay for the number of messages that you send. After a while, it can become quite expensive.

Substack doesn’t charge you for every email that you send. It expects you to create so much quality content that your subscribers become eager to pay you. When your subscribers pay for your premium content, Substack takes a part of it. Quite fair.

In particular niches, Substack is quite famous. I came to know of it a few months ago when I was looking for a cheaper alternative to MailChimp because as the number of subscribers increased, and since, at least right now, my newsletter doesn’t get much money, running it was becoming expensive.

Since anyway I didn’t need the advanced features of MailChimp, switching to Substack was an easy decision. All I do is broadcast my blog posts and I don’t need advanced scheduling and analytics features.

Since it has its own unique way of publishing, many alternatives are popping up, and the recent is Bulletin by Facebook.

Compared to Substack, Facebook certainly has lots of money and it has been able to attract high-profile writers in the beginning itself. For example, if you go to the Bulletin homepage, you can see sliding faces of Malcolm Gladwell and Erin Andrews.

Twitter too launch its own Substack alternative called Revue. The company existed before, in the beginning of 2021, Twitter bought it. In the sense of revenue model, it is more similar to Substack – its home page says that it charges 5% of the money that you charge from your subscribers, once they start paying you.

Of course, in terms of packaging Bulletin and Revue seem quite spiffy, but Substack too has its loyal users. Besides, for an established publication, switching a platform is not a casual decision unless there is something overwhelming reason. I mean, I don’t plan to switch.

The newsletter publishing marketing is quite heating up.