Tag Archives: Trending Topics

Should you publish evergreen content or trendy content?

Evergreen content or trendy content

Evergreen content or trendy content?

For lasting search engine rankings, it is often recommended that you publish evergreen content.

What is evergreen content?

Evergreen content is the content that is relevant for a long time – even multiple years. This type of content doesn’t go out of date. You can call it practically an ageless wisdom.

Take for example, if right now I write a list of tips on how to write SEO content (assuming that the search engine algorithms by now have matured a lot), I’m pretty sure that provided I stick to the fundamental Google SEO guidelines, it will be an evergreen content.

People will find this blog post useful and relevant for at least 2-3 years and consequently, it should enjoy higher search engine rankings accordingly.

Here are some examples of evergreen content titles:

What is trendy content?

Trendy content or non-evergreen content is topical and relevant to something that is going on right now.

Let’s hope we don’t have to write evergreen content on Covid, but right now, if I write something about content writing related to Covid, it is a trendy topic.

Take for example this blog post that I wrote recently: Am I getting more content writing assignments post-Covid?

As you can see, since Covid is a temporary situation (hopefully) this is a trendy topic. It is based on an ongoing trend.

When Covid is over, except for journalists, academicians, scientists and doctors, there will be few people searching for it.

Striking a balance between evergreen content and trendy content

Trendy content gets you instant traffic. Evergreen content gets you ongoing traffic.

Both types of content are important. When you publish trendy topics, for a few days you increase your visibility. More people can find your website or blog.

They may link to you. They may share your content on social media. They may also stumble upon evergreen content.

Since Google may be constantly looking for updated content to present to its users searching on a trending topic, it will quickly crawl and index your trendy content.

A problem with trendy content might be that since thousands of bloggers and web publishers may be writing on the trending topic, the competition might be too high.

In such cases, you should give the trending topic your own twist. Write about something that is about the trending topic, but an aspect that very few people are covering.

What about highly competitive content for evergreen topics? The same advice. Even for evergreen content, the competition might be quite high. Give your own twist. Create a unique title that very few people might be covering.

What should be the balance between evergreen content and trendy content?

My personal experience says that go with the flow. Regularity is more important than strategizing in this regard, as long as you maintain a balance.

Participate in ongoing conversations. At the same time, publish content that people are going to look up for, for a long time.

You get more back links for evergreen content because publishers who are linking to your content know that it is going to be relevant for a long time to come.

Yes, they also link to trending topics but only when they themselves are writing about those trending topics and they want to add value or add another perspective.


Boost your content marketing with hashtags

Hashtags are everywhere may it be Twitter, Google Plus or Instagram. Hashtags are a great way to boost your content marketing effort because it helps you focus target audience on social networking websites. According to this infographic on Quick Sprout, tweets with hashtags generate two times more responses than those with no hashtags.

Screenshot of the hashtag infographic

What is the sense behind using hashtags? They are like the keywords on search engines. Social networking websites use hashtags to organize information under various, preferably, main topics. For example, when I’m posting content on content marketing I use the hashtag #ContentMarketing so whoever is following this hashtag will be able to see my update.

This is the main strength of using hashtags. Many people follow relevant hashtags so if they happen to be following the hashtag that you have just used in your update, they will be able to see your update which, otherwise, they wouldn’t have seen without having followed you. When you use the hashtag even those people who are not following you will be able to see your updates provided they are tracking that particular hashtag.

But don’t over use them. As you can see in the above graphic, the effectiveness begins to decrease as you use more of them. Preferably, vvv v vv use a single hashtag in one update.

Here is a humorous video on the use of hashtags: