Tag Archives: writing

Why written content is going to rule for a long time to come

The image shows a woman writing something

Written content still rules

Many people these days try to write off written content in favor of video and graphic content. “Publish more videos and less written content” they say.

Although 81% of web traffic will be video by 2021, according to Cisco, video in general and visual content in particular has a limit – it is difficult to interpret video content and visual content through voice-activated devices like Amazon Echo and Google Home.

When you ask a question to a device like Amazon Echo, it converts your voice data into text data, searches for the text, finds the needed text, converts the text data into voice data and then plays it for you. So, if you want to be found by voice-activated devices, you need to focus on written content. This is just one example.

It is also easier to go through text. Especially on smaller devices like mobile phones.

If you want to know about a product or a service, unless some visual demonstration is needed, you prefer to read text. Text is easier to scroll. You can easily go back and reread if you want, which is a hassle in video.

Search engines still rank your website according to the text it has. There is a reason businesses publish 2000-3000-word blog posts – they want to dominate the text in their niche.

Even when ranking your videos and images, search engines like Google and Bing analyze the text around your videos and images.

People are watching more videos because well, more people have mobile devices and better connectivity. Video is being watched more because of those highly stupid, mostly cringing, Tiktok videos, cute dog and cat videos on Facebook, and life hack videos and propaganda videos on YouTube that people are constantly watching on their mobile devices.

I’m not discounting video content. Of course, you can build your audience by strategically investing your time in publishing video content and a lot of time I prefer video content over written content (especially reviews for gadgets, software products and appliances), but eventually, when time comes to spend the money, people make their decisions after reading the information on your website.

How to Write Extremely Fast and Better [infographic]

While I’m in the process of writing a post on how different writing apps help me in content writing, Daisy from Custom Writing has sent me this infographic to publish on my blog. The title of the infographic is, 15 Ways to Write Faster.

Why there is a need to write faster?

If there is a need to write faster there might be two reasons for it:

  1. You are actually writing very slow
  2. There are many factors that are stopping you from writing the way you would actually write

Life these days is full of distractions. Try to write a paragraph and suddenly you will start receiving phone calls, notifications and whatnot. Even if there is no intrusion, there are so many things to occupy your mind that it’s very difficult to focus on a single task. Writing requires lots of focus and single-mindedness.

If you make your living as a content writer there is all the more reason that you should be able to write faster without compromising on quality.

If you can make good money with content writing per assignment, you can use all the time you want. But if you don’t get much you must compensate with more assignments and this requires you to write faster.

Here is the infographic:

10 Reasons NOT to become a writer

Yes you read correctly. The word “NOT” is too clear to go unnoticed. Scanning random articles on the internet, on ‘writing’, I came across lots of pieces wherein I was being goaded into ‘101’ ways to write effectively or being told about its top ’25’ benefits and sometimes also being reminded about the ‘few’ essentials to keep in mind if I was to build a profitable writing career for myself. While all of that was very good advice( I also love sharing my own experiences with “how-to” articles like these), I think first and foremost, an aspiring write MUST answer the most fundamental question – “WHY DO I WANT TO WRITE?”

I thought of and listed below a few reasons why many budding writers take up writing in the first place and if you answer ‘yes’ to any of these, then either re-think your answers, choose not to answer the questions, lie to yourself or re-visit the whole writing business idea. I’m not exaggerating.

  1. I LOVE Shakespeare and want to be like him someday: Heady goal! And good to know that you aim high, but if becoming a splitting image of the famous bard is the ONLY reason driving you to take up writing as a career, think again! It takes a LOT of natural talent to be like William S and also, he lived in a time when there was only the pen (although that has trials of its own)! No TV’s no radios, not as much competition as one would have to face these days (not undermining his capabilities in any way…I’m a BIG Shakespeare fan myself). But you have to be realistic. Morphing into a modern day Shakespeare is possible, but very difficult and you have got to have a reason stronger than that.
  2. I want to be famous: A stylized version of the above mentioned point with many more connotations and possibilities. And a high probability of the same end result. There is a famous spiritual concept which essentially says that one must not be attached to the fruit of one’s actions, but only perform the action (to the best of his abilities). All aspiring writers should make this the mantra of their lives. And this applies to basically everything in life. Whatever you do, if you do it just for the sake of attaining fame, you probably won’t get famous at all and even if you do, it won’t last and even if it does last, there will be a part of you which will always know that you didn’t do justice to your work.
  3. I want to get rich: A subset of point number 2. And equally disastrous. I would be wrong in saying that writers don’t get rich. Dan Brown and JK Rowling among others would raise their legendary eyebrows if they heard me make an absurd statement like that. It is a known fact that lots of novelists, short story writers, biographers and even freelance writers have made plenty of money, thanks to lots of efforts, time, luck, more time and a lot more effort. But I doubt they started out with that aim in mind. I firmly believe they began writing because of sheer love for the art. If you want to make money, get a high paying IT job, become an investment banker, go to a French culinary school and become a world famous chef, but do not get into writing solely because you want to get rich. For most writers, writing is a time consuming, low paying (at least in the initial years) and sometimes heart breaking affair. So think again.
  4. I used to write in school: Yeah? So? If you really think that having written a few poems in school and a handful of funny short stories in college are enough to make you a published writer overnight, I’m sorry to burst your little bubble. It doesn’t work. Writing is a skill that has to be honed and sharpened each and every day. It doesn’t just “come” to you overnight. It takes a LOT of hard work, a LOT of time, MANY rejection letters and a good many years of patience and undying faith in your abilities and aspirations. To those who go through these trials by fire, and still emerge victorious with a stronger determination, I wish you all the luck! You are on your way to becoming successful writers.
  5. I’m fed up of my day job: Woah! That sounds like something that 90% of the world’s working population is saying at this very moment. If everyone with a boring job quit their work to retreat into the solitude of their homes to become writers, not only would the world become a much quieter place, but at the same time, there’d be chaos on every level of the global economy! Most people who currently hold a day job, but WANT to write, are usually advised to continue writing on the side and I must say, that is VERY sound advice. To such budding writers, I would say, “Get a foothold in the business, get your bearings and when you feel financially stable and emotionally independent, quit your job and take up writing full time-but until then have a steady source of income to feed your dreams of becoming a writer.” To the rest of you guys who want to write because you hate your jobs, I’d say, “Don’t do it! You’re making the biggest mistake of your life.”
  6. I want to make my family proud: Neil Armstrong’s family was proud! But he wasn’t a writer; he just helped mankind take the metaphorical giant leap. My family’s proud of me and I’ve never even set foot in a rocket ship-neither am I another Chetan Bhagat (yet). If you want to make your family and friends proud of you, then do fantastically well at something you’re really good at or alternatively something that you are passionate about. Don’t use writing as an excuse to sort your life at every turn. Do what you want to do. And the pride will emerge unhindered.
  7. I like to express myself this way: This is one of the most common reasons people want to spend their time writing. And I agree, it’s one of the best ways to let one self go. There are few mediums of expression that work as well as writing does. However, I staunchly believe that this alone is not a reason to turn to writing as a career. It may be a good reason for some people, but on an average a freelance writer has to spend hours researching markets and stories, structuring, editing etc. For the daily grind in a freelancer’s life, there is usually little space for expression. However, with creative writing it does help, but to reach a stage where creative writing is profitable for you and where you are known well enough, it takes time. So if you want to write simply for expression, do it as a hobby. If you want to turn it into a full-fledged career option, rethink, revise and review the strategy.
  8. I want to see my name in print: Lots of people don’t really want to get famous, but they harbor a dominant fascination to see their names in print-either under an article in a newspaper, a filler in a magazine or on the back portion of a hard cover novel with one of those pictures of the author in a philosophical pose, finger on the chin and a faraway look in the eyes. Lovely thought. Very romantic idea. But not the right way to go about doing it. Wanting to see your name in black and white may be the motivation and the drive you need to keep working at it and churning out material in bundles. But very often in such a case, where ambition alone fuels work, the quality of the work suffers. And once the trained eye of your audience (or editor as may be the case) begins to see the difference, you literally fall in popularity and may find it very difficult to pick yourself up again. My advice would be to write as well as you can. And again, the name in print will follow.
  9. I have a luxurious ‘work from home’ dream: Ah! The age old desire for the perfect job. Flexible work hours, wake up when you want to and sleep whenever you wish, go to work in your pajamas, be your own boss, have a beautiful study with a mahogany/oak desk, a little green lamp on the side, surrounded by carved wooden cabinets stuffed with books, glass window overlooking a lake…watching the swans while you type. It’s amazing how Hollywood movies imprint themselves on our minds and weave their ways into our dreams. The scenario I painted for you is the average dream of just about every second writer you’ll ever hope to come across. It’s the Universal Dream of writers worldwide (I dream of the oak desk too!) However it takes significant accomplishment to get the desk and even more efforts to get a room big enough to hold the humongous quantities of books. Don’t even get me started on the amount of work you’ll have to put in to get the swans! There are hundreds of thousands of writers worldwide and each one has to put in his fair share of struggles and strife to earn a comfortable living. You will too, in all probability, so keep your goals realistic.
  10. I love books and I love to read: That’s wonderful! Devour as much as you can get. But I have to tell you, that just loving the smell of a new hard cover book, or the rustic look of an antique one, loving to read or being fascinated with libraries and book collections, are indeed pre-requisites to becoming a good writer, but not reason enough to decide to be one in the first place. Every writer must read. He/she must incorporate as much of reading into his/her lifestyle as the writing. But if you drop everything to write, just because you visit your local library every two seconds, you may find out along the way that you’re either not good at writing or you just don’t like it as much as reading books. So if you love to read, do so by all means. Just don’t let that motivate you into switching to a full-time writing career. It may do you more harm than good.

I know that by now, I must have deflated your enthusiasm for the writing arena almost completely and my sincerest apologies if I did. That was not the intention. My aim in sharing these thoughts with you was to enable you to get a clearer picture of what YOU want from a writing career. For me it boils down to just one simple truth. I LOVE TO WRITE. And that’s why I’m doing it. And NOTHING compares with the satisfaction I feel after I’ve completed a well rounded article, poem or story.

I firmly believe that if one is passionate about something, one should go after it as if one’s life depended on it. If writing is your passion, if your head is exploding with ideas, if you see alphabets doing little jigs in front of your eyes, if you dream at night about things that you immediately turn into possible storylines, then by all means go ahead and write! If you want to become a writer simply because you LOVE to write and have even a smidgen of faith in your capabilities, go for it! I wish you luck!

Writing for traffic or for the right audience?

You many often come across blogs and articles telling you how to get spikes of traffic by writing content that pulls people towards your website or blog. They advise you to use “highly compelling” titles and submitting your link to social networking and social bookmarking websites such as FaceBook, Twitter, Digg and Delicious. I wonder how much this sort of traffic helps your business. Mind you I’m not questioning the process and I’m not even suggesting you not to indulge in such activities, I’m just thinking about it.

For instance I provide online writing services, so I would, ideally, like to draw traffic that can fetch me more business. This doesn’t mean I don’t want other people to visit my website. After all I share my thoughts on various subjects on this blog for instance, and I’d love it if people from all over the world access my blog and participate in various conversations. I feel good when all of a sudden 200 extra visitors come to my website and 5 among them subscribe to my RSS feeds or my e-mail updates. Even if they never do business with me, it is exhilarating to see the number rising day bay day. The good doesn’t always come from prospective clients.

When more people, let’s say 2000 in a day, visit your website and read your blog post or article, all of a sudden so many people are made aware of your existence and what you do. If you somehow keep on generating such spikes this number keeps on increasing. Get 4-5 traffic spikes every month and you can easily become a known person.

Does becoming known get you more business? It certainly does. As they say, success begets success. Similarly, traffic begets traffic, popularity begets popularity and trustworthiness begets trustworthiness, and all this is needed to generate more business.

When people know you, they eagerly link to you. I’ve seen even dumbest posts by popular bloggers getting popular. They bookmark you, they forward your links, they follow you on Twitter (want to follow me? It’s @amrithallan) and they add you as a friend in FaceBook. All of a sudden, heavy traffic becomes a regular affair because even the search engines begin sending you 1000s of visitors every day. All this helps you build your brand.

Having said that, slow and steady wins the race. You don’t have to prove anything as long as you meeting your business goals. Just be regular and share your experiences sincerely. The traffic will magically pick up.