{"id":1112,"date":"2014-12-08T01:39:48","date_gmt":"2014-12-08T01:39:48","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=1112"},"modified":"2014-12-08T02:01:57","modified_gmt":"2014-12-08T02:01:57","slug":"content-improves-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/content-improves-search-engine-rankings\/","title":{"rendered":"How better content improves your search engine rankings"},"content":{"rendered":"

\"Better<\/a><\/p>\n

I have many clients who need content to improve their search engine rankings and this is why they hire me. They know that I can write them optimized content without having to resort to keyword stuffing and creating nonsensical content just to fill up blog posts and webpages. But how does it actually happen? How does better content improve your search engine rankings?<\/p>\n

Better content and search engine rankings are interconnected<\/h2>\n

Search engines survive on the strength of the content they can index and rank for the users. Why would you use Google if you don’t find what you’re looking for? When you use a search engine you’re looking for some information that you can trust and rely on. Suppose the search engine is unable to provide you that information? What do you do? Perhaps due to the preconceived reputation you go on using it for some time but eventually you give up and then you try to find another search engine that can give you better results. When you shift your focus to another search engines, the search engine you have abandoned (Google, for instance<\/em>) loses business because in order to earn money, they need more users.<\/p>\n

This is the reason why the quality of your content matters to the search engines. Is this foolproof? No way. Lots of shoddy content shows up, undeservedly, on the first page, even at the first spot at the first page, but with every successive update (Penguin, Panda, etc.<\/em>) they are weeding out such aberrations.<\/p>\n

You will be surprised to know that the search engine algorithms these days also take into factor your bounce rate. If people aren’t spending much time on your blog or website, it means you’re not providing value. If people are going through various links within your website and spending a couple of minutes going through your important pages, the search engines can make out that your content is worth reading, and hence, good. If you don’t have well-written content, if your content doesn’t provide the information people are looking for, they leave your website within a few seconds. How do you keep people on your website longer?<\/p>\n