{"id":1129,"date":"2014-12-20T08:11:02","date_gmt":"2014-12-20T08:11:02","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=1129"},"modified":"2016-11-04T12:21:36","modified_gmt":"2016-11-04T06:51:36","slug":"when-everybody-is-a-content-publisher-how-do-you-stand-out","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/when-everybody-is-a-content-publisher-how-do-you-stand-out\/","title":{"rendered":"When everybody is a content publisher, how do you stand out?"},"content":{"rendered":"

\"Stand<\/a><\/p>\n

This is one of the biggest challenges for people looking at content as their main marketing tool. Content is everywhere. While the traditional newspapers and magazines are disappearing left right and center, the new-age publishers are storming the Internet with great force.<\/p>\n

According to a Content Marketing Institute report almost 95% B2B enterprise marketers one way or another use content to promote their products and services. 78% of smaller business (100 or less employees<\/em>) are working with dedicated professional content writers.<\/p>\n

Throw a stone and there is a great possibility it will hit a content publisher<\/h2>\n

(No, I don’t intend to suggest that you start throwing stones at people) On the Internet, everybody is a publisher. I’m not saying this in the bad sense, because if everybody can be a publisher, what stops you from becoming one?<\/p>\n

Being a publisher in the context of the Internet doesn’t mean publishing a magazine or a newspaper. You are a publisher if you publish a blog. You are a publisher if you broadcast a newsletter, upload podcasts and videos, or put out a series of ebooks. If people consume the content you publish regularly (with a strictly followed routine<\/em>) you’re a publisher.<\/p>\n

Conventional publishers publish for the sake of publishing. But as a business person, as an entrepreneur, as a content marketer, you publish to build a platform for your business. Building a platform means providing people a place where they can come and access your content at their own discretion.<\/p>\n

One can become a content publisher by spending little money<\/h2>\n

You can become a publisher almost free of cost. If you have a business website then you already have a domain and I can safely assume your website is hosted somewhere. You can use one of the free source content management systems (WordPress<\/em><\/a>, for instance<\/em>) and with little bit of tweaking you can even make it look decent.<\/p>\n

Then you can either write content for your publishing platform yourself or you can hire a content writer<\/a> for yourself. It’s this easy.<\/p>\n

The problem is, if it is this easy for you, it is also this easy for 100s of 1000s of other entrepreneurs like you who want to promote their business by building such publishing platforms. If you are planning on writing that killer blog post or article, rest assured it has already been written by scores of other people. This is true for almost every business.<\/p>\n

So how do you stand out? How do you become a peacock in a flock of swans, or if you want to be a bit rude, how do you become a swan in a flock of crows?<\/p>\n

How to make your content stand out<\/h2>\n

A great thing about everybody writing and publishing content is, very few people actually publish useful, quality content. Most of the entrepreneurs and small business owners have no clue how to implement an effective content marketing strategy<\/a>. In fact most think content marketing means publishing content to improve their search engine rankings. Whereas it’s important to improve your search engine rankings, if you’re publishing content just for that, you’re using just 10% of its power. More than 90% of content marketers, it means, know how to use just 10% power of content marketing.<\/p>\n

A big and massive chunk of the remaining 90% power of content marketing is available to you and this can help you stand out.<\/p>\n

Listed below are a few things you can do to make your content stand:<\/p>\n