{"id":1242,"date":"2015-01-25T13:41:32","date_gmt":"2015-01-25T13:41:32","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=1242"},"modified":"2015-01-25T13:45:40","modified_gmt":"2015-01-25T13:45:40","slug":"good-content-marketing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/good-content-marketing\/","title":{"rendered":"You can do good and then use it for content marketing"},"content":{"rendered":"
\"Doing<\/a><\/div>\n

A few years ago I worked with a client who always used to say, “Don’t just write, do something and then write about it.” And what could be better than doing something good and then writing about it and then use this text as an integral part of your content marketing strategy?\n<\/p>\n

There are many businesses who organize events or participate in them to create buzz around their brand. What is this buzz? Obviously it is not some buzzy sound and it is not about causing excitement in a beehive enforcing the bees to buzz. Creating a buzz around a brand means doing something in such a manner that people talk about it, write about it and you can create lots of content around it.\n<\/p>\n

This infographic<\/a> talks about corporate responsibility and how content generated around the various causes your business associates with can give you immense leverage.\n<\/p>\n

I don’t mean to say do good for the society and the world just so that you can write about it but since you’re doing it, you might as well write about it and use it for content marketing. I mean, why not?\n<\/p>\n

But how can a small business do something so significant that something can be written about it?\n<\/p>\n

It was freezing cold this time in Delhi where I live. My brother-in-law decided to distribute blankets among the homeless and slum-dwellers. I found the idea very good. I also sent in Rs. 5000 and with that money he could purchase 50 blankets and distribute them. The idea didn’t come to my mind, but I could have written a blog post because he also created a video of the distribution process.\n<\/p>\n

So even a small business, you can associate yourself with different causes and then write about them.<\/p>\n

Image source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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