{"id":1630,"date":"2015-10-14T12:55:38","date_gmt":"2015-10-14T07:25:38","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=1630"},"modified":"2015-10-14T12:56:56","modified_gmt":"2015-10-14T07:26:56","slug":"14-tools-optimize-content-marketing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/","title":{"rendered":"14 tools you can use to optimize content marketing"},"content":{"rendered":"<p>Content marketing optimization is all about quality, quantity, relevance, value addition, accessibility and timeliness. Achieving all these requires hard work, concentration and efficient handling of the tools of the trade.<\/p>\n<p><a href=\"http:\/\/www.bluewiremedia.com.au\/blog\/2015\/10\/14-tools-to-optimise-your-content-marketing\" target=\"_blank\" rel=\"nofollow\">This blog post<\/a> lists 14 tools that can help you optimize your content marketing; some of these are commercial and some are free.<\/p>\n<p>But what does content marketing optimization mean? Different thing to different people but basically, it means<\/p>\n<ul>\n<li>Creating content using the right keywords<\/li>\n<li>Knowing the trends so that you can leverage them<\/li>\n<li>Properly using analytics to streamline content writing, creation, distribution and targeting<\/li>\n<li>Knowing user behaviour<\/li>\n<li>Knowing your bounce rate and creating sticky content to bring it down<\/li>\n<li>Measuring performance of content marketing and taking corrective measures accordingly<\/li>\n<li>Scheduling social media updates<\/li>\n<li>Content curation using automated tools<\/li>\n<li>Knowing what your competitors are up to and what sort of advantages they enjoy vis-\u00e0-vis your online presence<\/li>\n<li>Your website structure and markup validity<\/li>\n<li>Search engine optimization<\/li>\n<\/ul>\n<p>As I said, content marketing optimization can mean different things to different businesses and individuals so you can go on adding and removing items from this list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing optimization is all about quality, quantity, relevance, value addition, accessibility and timeliness. Achieving all these requires hard work, concentration and efficient handling of the tools of the trade&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[583,584],"class_list":["post-1630","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-marketing-optimization","tag-content-marketing-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 tools you can use to optimize content marketing - Credible Content Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 tools you can use to optimize content marketing - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"Content marketing optimization is all about quality, quantity, relevance, value addition, accessibility and timeliness. Achieving all these requires hard work, concentration and efficient handling of the tools of the trade....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-14T07:25:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-14T07:26:56+00:00\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"14 tools you can use to optimize content marketing\",\"datePublished\":\"2015-10-14T07:25:38+00:00\",\"dateModified\":\"2015-10-14T07:26:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\"},\"wordCount\":191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"keywords\":[\"Content Marketing Optimization\",\"Content Marketing Tools\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\",\"url\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\",\"name\":\"14 tools you can use to optimize content marketing - Credible Content Blog\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"datePublished\":\"2015-10-14T07:25:38+00:00\",\"dateModified\":\"2015-10-14T07:26:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/14-tools-optimize-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"14 tools you can use to optimize content marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing &amp; SEO Copywriting Blog\",\"description\":\"Looking for insightful blog posts on content writing, and SEO copywriting? 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