{"id":1645,"date":"2015-10-15T09:41:25","date_gmt":"2015-10-15T04:11:25","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=1645"},"modified":"2016-10-18T14:48:53","modified_gmt":"2016-10-18T09:18:53","slug":"content-marketing-fun-stressful","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/","title":{"rendered":"Content marketing should be fun, not stressful"},"content":{"rendered":"<p><a href=\"http:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1647\" src=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\" alt=\"Content marketing is no longer fun, stressful\" width=\"900\" height=\"383\" srcset=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg 900w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun-300x128.jpg 300w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun-768x327.jpg 768w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun-624x266.jpg 624w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>There is a reason why content marketing should be fun, not stressful. I will come back to this after briefly sharing with you what my Guruji often says (<em>he is my vocal music teacher<\/em>):<\/p>\n<blockquote><p>When you are performing, you are communicating an emotion. In order to communicate that emotion, it needs to exist within you \u2013 you need to transmit it to your audience. If you are not enjoying your singing, neither will your audience. So if you want your audience to enjoy your performance, enjoy your performance yourself.<\/p><\/blockquote>\n<p>Coming back to content marketing, after all, it is a communication. It is in expressing art. Whether you are writing as a content writer or creating a graphic as a visual artist or creating a video as a videographer, you are expressing, you are communicating a thought or an idea, and your attitude, your inner psychology, mostly unbeknownst to you, permeates your creation.<\/p>\n<p>So if your content marketing is stressful, if it is becoming painful, if you are not enjoying it, your target audience too will not enjoy it.<\/p>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/theyec\/2015\/10\/14\/if-content-marketing-is-stressing-you-out-youre-probably-overthinking-it\/\" target=\"_blank\" rel=\"nofollow\">This Forbes blog post<\/a> opines that if content marketing for you isn&#8217;t fun, maybe you&#8217;re overthinking it. Maybe you don&#8217;t have a strategy that gives you focus and peace of mind (<em>that comes with a sense of clarity and purpose<\/em>). Maybe you&#8217;re not targeting properly. Whatever are the reasons, your content marketing is no longer fun, it is stressing you out and it shows in whatever you do.<\/p>\n<p>So what should you do to make your content marketing more fun and less stressful?<\/p>\n<p>Personally I would suggest, find a purpose. You will no longer feel stressful if you know what you&#8217;re doing, what you are trying to achieve and whom you want to help, and why. Have a <a href=\"http:\/\/credible-content.com\/blog\/documenting-content-marketing-strategy-important\/\">documented content marketing strategy<\/a> so that at every stage you know what you&#8217;re doing and what you are accomplishing and accordingly, what you should do.<\/p>\n<p>Also, this I can say as a writer, develop a conversational style. A pedantic style would be boring and uninspiring and it will eventually stress you out. Have conversations with people you are writing for. Keep yourself loose (<em>no, I don&#8217;t mean become uncouth<\/em>). By the end of the day, it will only be effective if your content marketing is fun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a reason why content marketing should be fun, not stressful. I will come back to this after briefly sharing with you what my Guruji often says (he is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[544,79,524,588],"class_list":["post-1645","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-marketing","tag-content-marketing-strategy","tag-documentation","tag-forbes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content marketing should be fun, not stressful - Credible Content Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing should be fun, not stressful - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"There is a reason why content marketing should be fun, not stressful. I will come back to this after briefly sharing with you what my Guruji often says (he is...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T04:11:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-18T09:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"Content marketing should be fun, not stressful\",\"datePublished\":\"2015-10-15T04:11:25+00:00\",\"dateModified\":\"2016-10-18T09:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\"},\"wordCount\":395,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\",\"keywords\":[\"Content Marketing\",\"Content Marketing Strategy\",\"Documentation\",\"Forbes\"],\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\",\"url\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\",\"name\":\"Content marketing should be fun, not stressful - Credible Content Blog\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\",\"datePublished\":\"2015-10-15T04:11:25+00:00\",\"dateModified\":\"2016-10-18T09:18:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage\",\"url\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\",\"contentUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg\",\"width\":900,\"height\":383,\"caption\":\"Content marketing is no longer fun, stressful\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content marketing should be fun, not stressful\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing &amp; SEO Copywriting Blog\",\"description\":\"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.\",\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/credible-content.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\",\"name\":\"Credible Content Blog\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"contentUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"width\":64,\"height\":64,\"caption\":\"Credible Content Blog\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CredibleContent\",\"https:\/\/x.com\/ContentGyan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\",\"name\":\"Amrit Hallan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"caption\":\"Amrit Hallan\"},\"description\":\"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.\",\"sameAs\":[\"https:\/\/credible-content.com\",\"http:\/\/facebook.com\/amrithallan\",\"https:\/\/x.com\/amrithallan\"],\"url\":\"https:\/\/credible-content.com\/blog\/author\/amrithallan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content marketing should be fun, not stressful - Credible Content Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/","og_locale":"en_US","og_type":"article","og_title":"Content marketing should be fun, not stressful - Credible Content Blog","og_description":"There is a reason why content marketing should be fun, not stressful. I will come back to this after briefly sharing with you what my Guruji often says (he is...","og_url":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/","og_site_name":"Credible Content Writing &amp; SEO Copywriting Blog","article_publisher":"https:\/\/www.facebook.com\/CredibleContent","article_author":"http:\/\/facebook.com\/amrithallan","article_published_time":"2015-10-15T04:11:25+00:00","article_modified_time":"2016-10-18T09:18:53+00:00","og_image":[{"url":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg","type":"","width":"","height":""}],"author":"Amrit Hallan","twitter_card":"summary_large_image","twitter_creator":"@amrithallan","twitter_site":"@ContentGyan","twitter_misc":{"Written by":"Amrit Hallan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#article","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/"},"author":{"name":"Amrit Hallan","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607"},"headline":"Content marketing should be fun, not stressful","datePublished":"2015-10-15T04:11:25+00:00","dateModified":"2016-10-18T09:18:53+00:00","mainEntityOfPage":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/"},"wordCount":395,"commentCount":0,"publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"image":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage"},"thumbnailUrl":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg","keywords":["Content Marketing","Content Marketing Strategy","Documentation","Forbes"],"articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/","url":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/","name":"Content marketing should be fun, not stressful - Credible Content Blog","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage"},"image":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage"},"thumbnailUrl":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg","datePublished":"2015-10-15T04:11:25+00:00","dateModified":"2016-10-18T09:18:53+00:00","breadcrumb":{"@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#primaryimage","url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg","contentUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2015\/10\/content-marketing-stressful-no-fun.jpg","width":900,"height":383,"caption":"Content marketing is no longer fun, stressful"},{"@type":"BreadcrumbList","@id":"https:\/\/credible-content.com\/blog\/content-marketing-fun-stressful\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/credible-content.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Content marketing should be fun, not stressful"}]},{"@type":"WebSite","@id":"https:\/\/credible-content.com\/blog\/#website","url":"https:\/\/credible-content.com\/blog\/","name":"Credible Content Writing &amp; SEO Copywriting Blog","description":"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.","publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/credible-content.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/credible-content.com\/blog\/#organization","name":"Credible Content Blog","url":"https:\/\/credible-content.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","contentUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","width":64,"height":64,"caption":"Credible Content Blog"},"image":{"@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CredibleContent","https:\/\/x.com\/ContentGyan"]},{"@type":"Person","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607","name":"Amrit Hallan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","caption":"Amrit Hallan"},"description":"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.","sameAs":["https:\/\/credible-content.com","http:\/\/facebook.com\/amrithallan","https:\/\/x.com\/amrithallan"],"url":"https:\/\/credible-content.com\/blog\/author\/amrithallan\/"}]}},"_links":{"self":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/comments?post=1645"}],"version-history":[{"count":4,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/1645\/revisions"}],"predecessor-version":[{"id":1675,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/1645\/revisions\/1675"}],"wp:attachment":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/categories?post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/tags?post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}