{"id":1840,"date":"2017-08-10T09:31:15","date_gmt":"2017-08-10T04:01:15","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=1840"},"modified":"2017-08-10T09:31:37","modified_gmt":"2017-08-10T04:01:37","slug":"4-stages-buyers-journey-role-effective-content-writing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/4-stages-buyers-journey-role-effective-content-writing\/","title":{"rendered":"4 stages of buyer’s journey and the role of effective content writing"},"content":{"rendered":"

\"4<\/a>Different marketers may have different views on how many stages a buyer goes through before making a purchase, what comes to my mind is that the 4 stages of a buyer’s journey are:<\/p>\n

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  1. Awareness that one needs a particular product or service<\/li>\n
  2. Research, and information gathering and idea exchange about the needed product or service<\/li>\n
  3. When the buyer decides to go with a particular product or service<\/li>\n
  4. The buyer purchases that particular product or service<\/li>\n<\/ol>\n

    At every stage of a buyer’s journey your content writing can play a vital role. Whether it is stage 1 or stage 4, your content is indispensable, and even a small oversight can send your prospective customer or client scurrying away. Now let’s explore these individual stages and see how your content writing can lead your prospect up till the conclusion of the fourth state.<\/p>\n

    Awareness that one needs a particular product or service<\/h2>\n

    This awareness can be voluntary, induced by a friend, a family member, or a colleague, or by your content. Your content writing becomes crucial in this first stage of the buyer’s journey if you need to make the buyer aware of the need for him to go for your product or service.<\/p>\n

    Take for example my content writing and content marketing services<\/a>. You hire me because<\/p>\n