{"id":187,"date":"2009-06-23T06:47:23","date_gmt":"2009-06-23T12:47:23","guid":{"rendered":"http:\/\/credible-content.com\/blog\/online-copywriting-difference-between-features-and-benefits\/"},"modified":"2023-06-30T16:56:34","modified_gmt":"2023-06-30T11:26:34","slug":"online-copywriting-difference-between-features-and-benefits","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/online-copywriting-difference-between-features-and-benefits\/","title":{"rendered":"Online Copywriting: difference between features and benefits"},"content":{"rendered":"
\"Online<\/a>
Online copywriting-difference between features and benefits.<\/figcaption><\/figure>\n

Don\u2019t sell features.<\/p>\n

Sell benefits.<\/p>\n

What does that mean?<\/p>\n

Product features are the factual attributes of a product.<\/p>\n

I won\u2019t say that product features are not important. To some people they matter.<\/p>\n

Features also automatically communicate benefits on many occasions, especially people who are aware of technicalities.<\/p>\n

For example, if my cloud storage service gives me 2 TB space, I know that I\u2019m going to be able to store plenty of stuff there.<\/p>\n

If I know that my tablet comes with an easy-to-use interface, I know that even beginners can use it.<\/p>\n

Nonetheless, to appeal to a broader audience, it is better to talk about the benefits while mentioning features.<\/p>\n

Don\u2019t chuck the features. But associate them with the benefits they deliver.<\/p>\n

People don\u2019t buy a product. They buy its utility. They buy emotions and experiences.<\/p>\n

You don\u2019t buy a 50-inch TV because it is a 50-inch TV.<\/p>\n

You want to watch your favorite programs on a bigger screen with greater clarity, more pixel depth, and a better immersive experience. You want to play high-resolution games.<\/p>\n

Or you want to flaunt a big TV in the sitting room.<\/p>\n

Here are a few examples:<\/p>\n

Feature:<\/strong> The phone comes with 16 GB RAM.<\/p>\n

Benefit:<\/strong> Run multiple apps without lagging. Even multiple heavier and graphic-intensive apps can be run simultaneously.<\/p>\n

Feature:<\/strong> 1 TB cloud storage<\/p>\n

Benefit:<\/strong> Store thousands of videos and images in your cloud storage account. It will last you years before you need to upgrade.<\/p>\n

Feature:<\/strong> 16 MB front camera<\/p>\n

Benefit:<\/strong> Take high-definition selfies that will leave everyone breathless. Your face will be crystal clear even in darkness. Look stunning in your video calls.<\/p>\n

Feature:<\/strong> Water and dust proof<\/p>\n

Benefit:<\/strong> Make videos in the rain or in the swimming pool. The phone keeps working even under extremely dusty environments.<\/p>\n

Feature:<\/strong> Long lasting battery<\/p>\n

Benefit: No need to charge for three days. 20 hours of non-stop music play, 10 hours of non-stop video, and 40 hours of non-stop phone calling.<\/p>\n

More examples of product features and product benefits in copywriting<\/h2>\n
\"Examples<\/a>
Examples of features and benefits in online copywriting<\/figcaption><\/figure>\n\n\n\n\n\n\n\n\n\n\n\n
Features<\/strong><\/td>\nBenefits<\/strong><\/td>\n<\/tr>\n
The laptop has a 15-inch screen and a 10-hour battery life.<\/td>\nKeep multiple windows open to work better. Watch movies and TV series. No need to charge for long durations.<\/td>\n<\/tr>\n
The shampoo is made of natural ingredients. No sulphates and parabens.<\/td>\nGentle and safe ingredients for your scalp. Won\u2019t damage or dry your skin. Won\u2019t cause dandruff. Will not make your hair brittle.<\/td>\n<\/tr>\n
The jacket is made of waterproof and breathable fabric.<\/td>\nWear the jacket in winter, in rainy season, and even during summer. Keeps you warm in cold. No sweating during summer.<\/td>\n<\/tr>\n
The blender has a powerful motor and a pulse function.<\/td>\nMake smoothies, soups and sauces even from hardest materials and vegetables. No need to chop small pieces. Smoothness and consistency in smoothies and soups.<\/td>\n<\/tr>\n
The course teaches you how to write effective sales copy.<\/td>\nBoost your conversions. Generate more sales. Attract and convert your ideal customers with persuasive and engaging copy.<\/td>\n<\/tr>\n
This app tracks your steps, calories, heart rate, and sleep.<\/td>\nImprove your sleep quality. Keep daily track of how much you work. Become more active when awake. Improve health and fitness. Monitor your heart rate for vital signs of heart disease.<\/td>\n<\/tr>\n
100 recipes in this book.<\/td>\nEndless cooking fun with household ingredients and stuff you can easily get from the market. Give healthy meals to your family. Enjoy breakfast, lunch, and dinner times.<\/td>\n<\/tr>\n
The mattress comes with memory foam layer and a cooling gel layer.<\/td>\nSleep soundly. Wake up without body aches. The mattress adopts to your body shape and body temperature.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

More good examples of products, their features, and benefits<\/p>\n\n\n\n\n\n\n\n\n
Product<\/strong><\/td>\nFeature<\/strong><\/td>\nBenefit<\/strong><\/td>\n<\/tr>\n
Headphones<\/td>\nBluetooth connectivity<\/td>\nNo tangled cables. Easier to carry. Fewer chances of getting damaged.<\/td>\n<\/tr>\n
Air fryer<\/td>\nCooks by hot air<\/td>\nHealthy cooking. Minimum oil required. Can replace microwave and oven.<\/td>\n<\/tr>\n
Retail store<\/td>\nOpen 24 hours<\/td>\nBuy groceries whenever you need to. No need to rush. Do shopping on your own schedule. Suits people with multiple shift jobs.<\/td>\n<\/tr>\n
Grocery store<\/td>\nFree home delivery<\/td>\nNo need to travel. You can spend your time doing something else while your grocery gets delivered. Don\u2019t get stuck in traffic. Order when convenient.<\/td>\n<\/tr>\n
Meal kit<\/td>\nHeat and eat<\/td>\nNo need to cook. Saves time. No grocery shopping. Fewer utensils to wash.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

What is the difference between a feature and a benefit?<\/h2>\n
\"Difference<\/a>
Difference between features and benefits in online copywriting.<\/figcaption><\/figure>\n

Umbrella feature: Made of waterproof cloth that is very difficult to tear.<\/p>\n

Umbrella benefit: Protects you from rain and sun. Doesn\u2019t break easily in strong wind.<\/p>\n

Feature may be the size of the product or what it is made of or what technology it uses.<\/p>\n

Benefit is, what problems the product solves. What needs it satisfies. What emotional satisfaction it delivers.<\/p>\n

You purchase a mobile phone with a high-end camera because you want to take high-resolution photographs or you want to look good during business-related videoconferences.<\/p>\n

Features<\/h2>\n

Let\u2019s suppose you are selling a desktop blog editing software. It\u2019s features would be:<\/p>\n