{"id":1928,"date":"2017-08-22T21:39:31","date_gmt":"2017-08-22T16:09:31","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=1928"},"modified":"2017-08-22T21:39:31","modified_gmt":"2017-08-22T16:09:31","slug":"quality-content-google-recognize","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/quality-content-google-recognize\/","title":{"rendered":"What is quality content and how does Google recognize it?"},"content":{"rendered":"

\"what-is-quality-content-and-how-does-Google-define-or-recognize-it\"<\/a>If you want to enjoy good search engine rankings you need to understand how Google defines or recognizes quality content.<\/p>\n

Since the Penguin and Panda updates Google has been putting more and more stress on quality content. All its ranking algorithms are focused towards crawling, indexing and ranking as much quality content existing on the Internet as possible.<\/p>\n

Read 20 Evergreen characteristics of quality content<\/a><\/p>\n

In order to understand what is quality content<\/strong> and how Google defines or recognizes it, you first need to define for yourself what is quality content.<\/p>\n

For me, the definition of quality content is quite straightforward:<\/p>\n

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  1. Well-written content<\/li>\n
  2. Content that educates and informs<\/li>\n
  3. Content that does not mislead<\/li>\n
  4. Content that delivers on the promise of the page title or the headline<\/li>\n
  5. And in terms of copywriting, contend that improves your conversion rate<\/li>\n<\/ol>\n

    These are the basic definitions of what is quality content and these definitions don’t change no matter what the format of your content is. Whether you are publishing text, images or videos, the underlying purpose is to provide quality content that delivers value, whatever that value is, to your particular audience.<\/p>\n

    Read Why quality content writing matters and how to maintain quality<\/a><\/p>\n

    Why should you bother how Google defines or recognizes quality content?<\/h2>\n

    Although there are multiple search engines in the world Google sends you the most traffic. So, this is why it matters to you how Google defines or recognizes quality content and then ranks your content accordingly.<\/p>\n

    As you can see in the chart below, almost 90% of the search market is dominated by Google whereas other “major” search engines like Bing, Yahoo! and even Baidu, have more or less remained at the bottom.<\/p>\n

    \"Google-search-marketing-share-2016-2017\"<\/a><\/p>\n

    But carefully note the red line representing Google at the top. If you notice, there is a slight downward slant. Although it is still miles ahead of its competitors, it is losing market. Since most of its revenue comes from search advertising, even a small drop in the share of search traffic means a lot to Google.<\/p>\n

    \"for-google-search-is-equal-to-money\"<\/a><\/p>\n

    So there are two reasons why you should bother how Google defines quality content:<\/p>\n

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    1. Most of your search traffic comes from Google<\/li>\n
    2. Google would tenaciously like to hold onto its market dominance by continuing to provide quality content through searches<\/li>\n<\/ol>\n

      If Google is unable to find quality content \u2013 no matter how it defines it \u2013 people will move on to other search engines.<\/p>\n

      Give Google quality content and Google will rank your website or blog higher<\/h2>\n

      \"give<\/a>This is not completely true, but it is indisputable that Google will only rank you higher if you have quality content on your website or blog. I have personally experienced that quality content alone doesn’t help you much unless you have tons of it. There are many other factors that affect your ranks including:<\/p>\n

        \n
      1. The quality of your content, of course<\/li>\n
      2. The frequency with which you publish content (the greater the frequency, the better the rankings)<\/li>\n
      3. The quantity of quality content that you already have<\/li>\n
      4. The age of your domain<\/li>\n
      5. The keywords and search terms that you use in the title tag and the headlines<\/li>\n
      6. The number of authority websites linking to your content<\/li>\n
      7. The social validation your content gets (how many people share your content on social networking websites)<\/li>\n
      8. The popularity of your content<\/li>\n<\/ol>\n

        A cocktail of these reasons gives you better search engine rankings but all these reasons originate from the fact that you need to have quality content.<\/p>\n

        Read How to strike a balance between SEO and quality content writing<\/a><\/p>\n

        If you don’t have quality content nobody is going to bother about it and if they don’t bother about it, they won’t share it, they won’t link to it and your content won’t get validation. Without getting social validation, it is very difficult to enjoy good search engine rankings no matter how much quality content you have (although it does have some benefits).<\/p>\n

        In fact, Google wants quality content so much that it has even created a tutorial on how you can create quality, valuable content<\/a>.<\/p>\n

        \"Googles-course-on-how-to-create-quality-content\"<\/a><\/p>\n

        How does Google define quality content and then ranks it accordingly?<\/h2>\n

        \"quality-content-according-to-google\"<\/a><\/p>\n

        To understand how Google defines quality content, again, you need to understand why Google craves for quality content and not for every type of content irrespective of what its quality is.<\/p>\n

        Why do you use Google and not another search engine? There might be two reasons:<\/p>\n

          \n
        1. You are not aware of the existence of any other search engine<\/li>\n
        2. You believe that Google gives you the best results for your searches<\/li>\n<\/ol>\n

          It’s the second reason that keeps Google hungry for quality content. Whenever you do a search on Google, Google wants to find you the best results. If it doesn’t find you the best results, gradually some other search engine will, and you will move on to that search engine.<\/p>\n

          This is why among the most brilliant minds on earth working at Google are constantly creating algorithms to find quality content on the Internet.<\/p>\n

          Now that we know why you need to bother with how Google defines or recognizes quality content and why Google craves quality content, we can come to the topic of how Google defines quality content.<\/p>\n

          Listed below are the examples of inferior content, according to Google:
          \n<\/strong><\/p>\n