{"id":202,"date":"2009-10-01T10:39:23","date_gmt":"2009-10-01T16:39:23","guid":{"rendered":"http:\/\/credible-content.com\/blog\/content-strategy-before-social-media-strategy\/"},"modified":"2009-10-01T10:39:23","modified_gmt":"2009-10-01T16:39:23","slug":"content-strategy-before-social-media-strategy","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/content-strategy-before-social-media-strategy\/","title":{"rendered":"Content strategy before social media strategy"},"content":{"rendered":"

A major part of social media interactions involves promoting interesting and valuable content. Whether it\u2019s blogging, Twittering, Facebook<\/a> updates, Digging, Stumbling or simply forwarding email messages with engaging links, people are basically promoting content. That content can be in any format: videos, images, animations or text. If it\u2019s interesting and useful, it is valuable.<\/p>\n

In this post titled Social media starts with a content strategy<\/a> the author has rightly stated that on social media nobody cares about you; they care about the content you can provide. People will promote your content if they find it interesting, relevant, topical or useful. So if you thinking about launching your social media campaign you better have some solid content production and content marketing<\/a> strategy in place.<\/p>\n

How do you formulate an advantageous content generation and marketing strategy?<\/h2>\n

Identify your market and recognize what it is exactly looking for. Does you content meet their requirement? Does it convey the right message? Do you promote your content in front of the right audience? Selling combs to bald people may be an accomplishment but in the long run it neither benefits your customers or clients nor it benefits you.<\/p>\n

A successful content generation and marketing strategy involves three fundamental questions:<\/p>\n