{"id":222,"date":"2009-12-30T10:25:54","date_gmt":"2009-12-30T16:25:54","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=222"},"modified":"2009-12-30T10:25:54","modified_gmt":"2009-12-30T16:25:54","slug":"why-your-small-business-needs-a-website-and-why-your-website-needs-good-content","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/","title":{"rendered":"Why your small business needs a website and why your website needs good content"},"content":{"rendered":"<p>Your small business needs a website because people are ditching their phone directories and local print publications in favor of online sources? The reality is, quickly opening a browser and conducting a search is so much easier than finding a directory and flipping through it&#8217;s voluminous pages. Almost all major search engines are pushing their local search features and if you are a small business serving your local market, then you are missing big time, <a href=\"http:\/\/outspokenmedia.com\/small-business-marketing\/small-business-need-a-web-site\/\" target=\"_blank\" rel=\"nofollow\">as this article rightly puts<\/a>, by not having a website for your business.<\/p>\n<p>The advantages of a website are:<\/p>\n<ul>\n<li>It is always there, 24&#215;7 and if you have enabled ecommerce features then people can shop on your website round-the-clock.<\/li>\n<li>All of a sudden you expand your market.<\/li>\n<li>There is no limit to what you want to say; you have all the space in the world.<\/li>\n<li>You can update your website whenever you feel like.<\/li>\n<li>You don&#8217;t have to maintain a physical inventory.<\/li>\n<li>&#8230;this list goes on and on.<\/li>\n<\/ul>\n<h2>The importance of website content<\/h2>\n<p>One of the greatest strengths of your website is of course, your content: what you say to your visitors. When it comes to your website, communication is of supreme importance. There are two primary reasons why most websites fail to generate business &#8212; they don&#8217;t have a well-defined business strategy and they don&#8217;t have good content.<\/p>\n<p>Being a content writer\/provider and an online copywriter this is the first thing I notice when I visit a new website &#8212; how well the inherent message is conveyed. You may decide to disagree, but your content can really make or break your business, because it&#8217;s the only way of communicating with your visitors. Although I may sound like saying this from writing point of view, content basically means anything you publish on your website: text, images, videos and audios. The written text may act as a primary communication tool, or a secondary communication tool. Many graphic designers and web designers for instance simply post visuals and don&#8217;t care much about textual information and it works for those who have already created a brand presence using their own contacts or social networking tools. But if you want to draw traffic from search engines then you must give serious thought to some well-crafted, targeted content. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your small business needs a website because people are ditching their phone directories and local print publications in favor of online sources? The reality is, quickly opening a browser and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[544,546,551,293],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-business-development","category-content-strategy","tag-content-marketing","tag-content-writing","tag-social-media-marketing","tag-website-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why your small business needs a website and why your website needs good content - Credible Content Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your small business needs a website and why your website needs good content - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"Your small business needs a website because people are ditching their phone directories and local print publications in favor of online sources? The reality is, quickly opening a browser and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-30T16:25:54+00:00\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"Why your small business needs a website and why your website needs good content\",\"datePublished\":\"2009-12-30T16:25:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"keywords\":[\"Content Marketing\",\"Content Writing\",\"Social Media Marketing\",\"Website Content\"],\"articleSection\":[\"Business Development\",\"Content Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\",\"url\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\",\"name\":\"Why your small business needs a website and why your website needs good content - Credible Content Blog\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"datePublished\":\"2009-12-30T16:25:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/why-your-small-business-needs-a-website-and-why-your-website-needs-good-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why your small business needs a website and why your website needs good content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing &amp; SEO Copywriting Blog\",\"description\":\"Looking for insightful blog posts on content writing, and SEO copywriting? 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