{"id":243,"date":"2010-02-03T02:42:33","date_gmt":"2010-02-03T08:42:33","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=243"},"modified":"2010-02-03T02:42:33","modified_gmt":"2010-02-03T08:42:33","slug":"so-what-exactly-is-content-strategy","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/","title":{"rendered":"So what exactly is content strategy?"},"content":{"rendered":"<div style=\"margin-left:10px; margin-top:0; float:right;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\" alt=\"Content Strategy\" title=\"Content Strategy\" width=\"250\" height=\"166\" class=\"alignright size-full wp-image-244\" \/><\/div>\n<p>The dictionary defines strategy as &#8220;a series of maneuvers or executions performed in order to obtain a specific result or goal.&#8221; This pretty much explains what content strategy is, nonetheless, lets define it in the context of achieving your business goals.<\/p>\n<p>Strategy basically involves:<\/p>\n<ul>\n<li>Where you&#8217;re coming from<\/li>\n<li>Where you&#8217;re going<\/li>\n<li>How you&#8217;re going<\/li>\n<\/ul>\n<p>Most of us know (<em>I&#8217;m talking about averagely intelligent and intelligent individuals<\/em>) where we are coming from and where we want to go. How we are going to go is the tricky part, the core of your strategy.<\/p>\n<h2>Assessing the need for strategic content writing<\/h2>\n<p>Why do you need to publish content in the first place?<\/p>\n<ul>\n<li>To create buzz<\/li>\n<li>To build a community<\/li>\n<li>To inform<\/li>\n<\/ul>\n<p>Both are very important. Buzz doesn&#8217;t just mean creating noise. It means generating traffic that eventually earns you revenue. Then, your content needs to convert and for this you need to impart the right information. If you want to hire my <a href=\"http:\/\/credible-content.com\" title=\"content writing and online copywriting services\">content writing and online copywriting services<\/a>, I must inform you why it&#8217;s profitable to associate with me. With my content writing and copywriting skills I must be able to inform you and enable you to make an educated decision (<em>in my favor, preferably<\/em>).<\/p>\n<h2>What do you want to achieve through your content?<\/h2>\n<p>As mentioned above, you need content to generate traffic that converts. You can get this traffic directly through referrals and social networking websites or from search engines. Ideally, your content should<\/p>\n<ul>\n<li>Increase referral traffic to your website or blog<\/li>\n<li>Improve your search engine rankings<\/li>\n<li>Convert your visitors into business partners, customers, clients or subscribers<\/li>\n<li>Increase your brand awareness<\/li>\n<\/ul>\n<p>Hence, content strategy means publishing and promoting your content in such a manner that it achieves the intended result for you. This may involve brainstorming on<\/p>\n<ul>\n<li>What sort of content you should publish?<\/li>\n<li>What medium must be used to publish the content?<\/li>\n<li>What keywords and key phrases you should focus on?<\/li>\n<li>What should be the publishing frequency?<\/li>\n<li>How should the visitors be engaged?<\/li>\n<li>How the content should be promoted?<\/li>\n<li>How to increase your conversion rate?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The dictionary defines strategy as &#8220;a series of maneuvers or executions performed in order to obtain a specific result or goal.&#8221; This pretty much explains what content strategy is, nonetheless,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[544,79,545],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","tag-content-marketing","tag-content-marketing-strategy","tag-content-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So what exactly is content strategy?<\/title>\n<meta name=\"description\" content=\"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So what exactly is content strategy?\" \/>\n<meta property=\"og:description\" content=\"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-03T08:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"So what exactly is content strategy?\",\"datePublished\":\"2010-02-03T08:42:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\"},\"wordCount\":357,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\",\"keywords\":[\"Content Marketing\",\"Content Marketing Strategy\",\"Content Strategy\"],\"articleSection\":[\"Content Marketing\",\"Content Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\",\"url\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\",\"name\":\"So what exactly is content strategy?\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\",\"datePublished\":\"2010-02-03T08:42:33+00:00\",\"description\":\"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage\",\"url\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\",\"contentUrl\":\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So what exactly is content strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing &amp; SEO Copywriting Blog\",\"description\":\"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.\",\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/credible-content.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\",\"name\":\"Credible Content Blog\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"contentUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"width\":64,\"height\":64,\"caption\":\"Credible Content Blog\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CredibleContent\",\"https:\/\/x.com\/ContentGyan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\",\"name\":\"Amrit Hallan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"caption\":\"Amrit Hallan\"},\"description\":\"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.\",\"sameAs\":[\"https:\/\/credible-content.com\",\"http:\/\/facebook.com\/amrithallan\",\"https:\/\/x.com\/amrithallan\"],\"url\":\"https:\/\/credible-content.com\/blog\/author\/amrithallan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So what exactly is content strategy?","description":"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/","og_locale":"en_US","og_type":"article","og_title":"So what exactly is content strategy?","og_description":"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.","og_url":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/","og_site_name":"Credible Content Writing &amp; SEO Copywriting Blog","article_publisher":"https:\/\/www.facebook.com\/CredibleContent","article_author":"http:\/\/facebook.com\/amrithallan","article_published_time":"2010-02-03T08:42:33+00:00","og_image":[{"url":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png","type":"","width":"","height":""}],"author":"Amrit Hallan","twitter_card":"summary_large_image","twitter_creator":"@amrithallan","twitter_site":"@ContentGyan","twitter_misc":{"Written by":"Amrit Hallan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#article","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/"},"author":{"name":"Amrit Hallan","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607"},"headline":"So what exactly is content strategy?","datePublished":"2010-02-03T08:42:33+00:00","mainEntityOfPage":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/"},"wordCount":357,"commentCount":1,"publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"image":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage"},"thumbnailUrl":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png","keywords":["Content Marketing","Content Marketing Strategy","Content Strategy"],"articleSection":["Content Marketing","Content Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/","url":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/","name":"So what exactly is content strategy?","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage"},"image":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage"},"thumbnailUrl":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png","datePublished":"2010-02-03T08:42:33+00:00","description":"Content strategy basically means publishing and promoting your content in such a manner that it helps you achieve your goals.","breadcrumb":{"@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#primaryimage","url":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png","contentUrl":"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2010\/02\/content-strategy.png"},{"@type":"BreadcrumbList","@id":"https:\/\/credible-content.com\/blog\/so-what-exactly-is-content-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/credible-content.com\/blog\/"},{"@type":"ListItem","position":2,"name":"So what exactly is content strategy?"}]},{"@type":"WebSite","@id":"https:\/\/credible-content.com\/blog\/#website","url":"https:\/\/credible-content.com\/blog\/","name":"Credible Content Writing &amp; SEO Copywriting Blog","description":"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.","publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/credible-content.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/credible-content.com\/blog\/#organization","name":"Credible Content Blog","url":"https:\/\/credible-content.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","contentUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","width":64,"height":64,"caption":"Credible Content Blog"},"image":{"@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CredibleContent","https:\/\/x.com\/ContentGyan"]},{"@type":"Person","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607","name":"Amrit Hallan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","caption":"Amrit Hallan"},"description":"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.","sameAs":["https:\/\/credible-content.com","http:\/\/facebook.com\/amrithallan","https:\/\/x.com\/amrithallan"],"url":"https:\/\/credible-content.com\/blog\/author\/amrithallan\/"}]}},"_links":{"self":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}