{"id":255,"date":"2010-04-17T04:12:58","date_gmt":"2010-04-17T10:12:58","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=255"},"modified":"2020-03-30T20:14:33","modified_gmt":"2020-03-30T14:44:33","slug":"seo-content-writing-improves-your-search-engine-rankings","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/seo-content-writing-improves-your-search-engine-rankings\/","title":{"rendered":"SEO Content writing actually improves your search engine rankings"},"content":{"rendered":"
\"Does<\/a>
Does SEO content writing improve your rankings<\/figcaption><\/figure>\n

Does SEO content writing<\/strong> actually improve your search engine rankings?<\/p>\n

You may like to read 5 Reasons Why Content Writing Is Important for SEO<\/a><\/p>\n

Although, whenever my clients ask me this question, I tell them that SEO content writing alone doesn’t improve search engine rankings but it is the underpinning of every SEO strategy.<\/p>\n

Unless you have good content, you’re not going to enjoy better search rankings. There is a reason.<\/p>\n

Over the years, an increasing number of organizations and content creators have realized that merely using keywords here and there doesn’t help much in improving one’s search engine rankings.<\/p>\n

You need to provide useful information. You must write content that is relevant to what your target audience is looking for. Only then you can improve your SEO.<\/p>\n

What do millions of Internet users access everyday while surfing the Internet?<\/p>\n

They access the content present on various websites.<\/p>\n

What do people promote day in and day out on various social media and networking websites?<\/p>\n

They promote content links.<\/p>\n

So it’s clear that everything is about content, whether it exists in the form of text, video or images.<\/p>\n

Since everybody is seeking content, how do you create content that’s actually being sought?<\/p>\n

And if you create content that is highly sought after, how do you let people know of its existence?<\/p>\n

This is where SEO content writing can help you.<\/p>\n

What does content actually mean?<\/h2>\n
\"Whatever<\/a>
Whatever exists digitally on the Internet is content<\/figcaption><\/figure>\n

As I have explained elsewhere on this blog, whatever information exists, it is content. It can be text, it can be video, it can be images, it can be PDFs, it can be social media updates \u2013 anything that can be read, heard or viewed, is content.<\/p>\n

This TopRank blog post has compiled responses from 40 content marketers and content writers to get a perspective on what is content<\/a>. For example, according to Heidi Cohen,<\/p>\n

Content is high quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously content can be expressed using a variety of formats including text, images, video, audio and\/or presentations. When used for marketing purposes, content should incorporate the organization\u2019s branding, be void of any form of promotion, and use a call-to-action to be trackable.<\/p><\/blockquote>\n

According to data analyst Avinash Kaushik<\/p>\n

Content is anything that adds value to the reader\u2019s life. It can add value by making them smarter, making them laugh, making them do their job better, rush to their child to share the video, make a contribution to a charity.<\/p><\/blockquote>\n

How important are the keywords for SEO content writing?<\/h2>\n

Whether people are using search engines, online directories or social networking websites to dig out relevant information, one thing is common that they use: the keywords, the search terms.<\/p>\n

There are many Internet “gurus” that say SEO is fast becoming irrelevant. They say that the keywords are losing their meaning.<\/p>\n

There are many reasons for such opinions. One of the reasons is that these days more stress is put on the relevance of your content.<\/p>\n

The artificial intelligence used by the search engine algorithms can understand your content even when you don’t use your keywords. It can make sense of the words by combining multiple words and multiple sentences and then deriving the meaning on its own.<\/p>\n

Consequently, you should just focus on the quality and the relevance of your content.<\/p>\n

Although I completely agree with the quality and the relevance thing, I think the keywords still matter. They’re going to matter for a long time.<\/p>\n

Another reason for discounting SEO is that people these days are using social media and social networking websites to search for information.<\/p>\n

This can be true for website like LinkedIn but finding business-related information on Facebook and Twitter or Instagram can be really daunting.<\/p>\n

People are still using search engines when they want to find business-related information or when they are looking for products and services.<\/p>\n

On social media and social networking websites they may stumble upon a bit of useful information, but they don’t actively use their search functions.<\/p>\n

Search still means search engines like Google and Bing.<\/p>\n

Does only SEO content writing help you improve your search engine rankings?<\/h2>\n

While SEO writing is the most important ingredient (it’s like the pasta in your pasta dish) what sort of rankings your content enjoys depends on many factors. Some of these include<\/p>\n