{"id":2825,"date":"2018-06-22T22:57:54","date_gmt":"2018-06-22T17:27:54","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=2825"},"modified":"2019-04-16T22:05:24","modified_gmt":"2019-04-16T16:35:24","slug":"figuring-user-intent-writing-content-accordingly","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/figuring-user-intent-writing-content-accordingly\/","title":{"rendered":"Figuring out user intent and writing content accordingly"},"content":{"rendered":"
\"Writing<\/a>
Writing content according to user intent<\/figcaption><\/figure>\n

When it comes to content writing and content marketing, what do you understand by “user intent”?<\/p>\n

In my blog post titled How to write content for the Google RankBrain system<\/a>, I have briefly touched upon the importance of user intent and how RankBrain factors in user intent while ranking your content.<\/p>\n

As explained in this nicely-written blog post<\/a>, in the olden days ranking algorithms were all about keyword density and how well or badly you have incorporated your various keywords into your content.<\/p>\n

Although, keywords still matter, what matters more is the intent of your prospective customer or client when he or she is looking for information.<\/p>\n

What is the intention behind the search? Is the user simply looking for information or he or she wants to do business with you.<\/p>\n

In my own example, I get three types of visitors on my website:<\/p>\n

    \n
  1. Those who are researching for their own blog posts and articles or trying to figure out how to write engaging content on their own, on their websites.<\/li>\n
  2. Those who are looking for content writing opportunities.<\/li>\n
  3. Those who are looking for a content writer or a content marketer to write content for their websites and blogs.<\/li>\n<\/ol>\n

    For my business, the third type is the most important.<\/p>\n

    The types 1 and 2 are also important because, type 1 also may hire my services someday, and type 2 may share my content on social media, link to my content and give me credit or simply help me promote my services.<\/p>\n

    But, if my content only serves to the user intent of type 1 and type 2 visitors, I will get very little business.<\/p>\n

    Alarmingly, there is a very thin line that divides all these types of user intent.<\/p>\n

    Are you writing content, but also content writer write content for your website or blog keeping user intent in mind?<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    For writing truly targeted content it is very important to know user intent. It is, what is the intention of the user who is looking for the information.<\/p>\n","protected":false},"author":1,"featured_media":2826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[546,869],"class_list":["post-2825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","tag-content-writing","tag-user-intent"],"yoast_head":"\nFiguring out user intent and writing content accordingly<\/title>\n<meta name=\"description\" content=\"For writing truly targeted content it is very important to know user intent. 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