{"id":3049,"date":"2018-12-23T17:26:46","date_gmt":"2018-12-23T11:56:46","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=3049"},"modified":"2018-12-23T17:33:59","modified_gmt":"2018-12-23T12:03:59","slug":"good-content-marketing-example-velcro-video","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/good-content-marketing-example-velcro-video\/","title":{"rendered":"How Velcro used a funny video to communicate a legal message \u2013 a good content marketing example"},"content":{"rendered":"
\"Good<\/a>
Good content marketing example: Trademark video from Velcro<\/figcaption><\/figure>\n

Velcro is a product. Just like many famous products, it is also turned into a generic word. Anything that works like Velcro, becomes velcro. People say, “It’s a velcro”.<\/p>\n

Just like they say, “It’s as a xerox”.<\/p>\n

Companies who have patented the names have no problem as long as people use their names to actually use their services. For example, when you “Google” something, you actually mean using Google to find something. You don’t mean “googling” and then going to Bing.com to find something. This is why, Google may not have any problem when you say to your kid when you don’t know the answer to a question she has just asked, “Google it”.<\/p>\n

But Velcro was facing problems, but it seems it does. Many companies are manufacturing products that do the work that Velcro does and people call these products “velcro” also.<\/p>\n

So, the lawyers of the company created this video to raise awareness about their trademark with the hashtag #DontSayVelcro.<\/p>\n