{"id":3385,"date":"2019-05-29T20:18:04","date_gmt":"2019-05-29T14:48:04","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=3385"},"modified":"2019-06-19T20:13:04","modified_gmt":"2019-06-19T14:43:04","slug":"keyword-research-writing-content","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/keyword-research-writing-content\/","title":{"rendered":"Do keyword research before writing content"},"content":{"rendered":"
\"The<\/a>
Importance of keyword research before content writing<\/figcaption><\/figure>\n

Although your keywords<\/strong> shouldn\u2019t dominate your content writing<\/strong>, they are an important part of the entire writing process especially when you are targeting search engines.<\/p>\n

For me, keywords keep your writing focused. When you know what words to use, you know what to write and you don\u2019t deviate from that.<\/p>\n

Focus is very important when you are writing content to attract targeted traffic from search engines. Keywords keep you focused.<\/p>\n

Sometimes clients send me a long list of keywords to be included in a single document. Although, with little bit of creativity, scores of keywords can be incorporated into a single document \u2013 provided you have a big document of more than 3000 words \u2013 normally I don\u2019t recommend this.<\/p>\n

Focus on a single phrase \u2013 most of the searches these days are based on phrases rather than keywords \u2013 and in that one single phrase, try to include the main things that you\u2019re going to cover in the current blog post or web page.<\/p>\n

Also keep in mind that an increasing number of searches are voice searches \u2013 people use devices they can talk to, to look for information, for example Google Assistant or Amazon Echo.<\/p>\n

Nonetheless, it is important that you do keyword research before writing content.<\/p>\n

Why keyword research is important before content writing?<\/h2>\n

The concept of keyword has changed over the years. In terms of SEO, it doesn\u2019t mean a single word, though, people get confused and assume that they should focus on single words rather than complete phrases.<\/p>\n

For SEO and content writing, when you talk of keywords, you can safely assume that they mean even complete sentences.<\/p>\n

Back to why keyword research is important\u2026<\/p>\n

It tells you what language people use when they are trying to find your service or your product or even when they\u2019re talking to each other on various online forums and social media platforms while talking about your service or product.<\/p>\n

Search engine algorithms are becoming intelligent by the day. They are fast moving towards a state of being when even if you don\u2019t use your keywords, provided you stick to the topic, they will be able to make out what you are saying and then accordingly, rank your content.<\/p>\n

In fact, this is already happening. When SEO experts and content marketing professionals talk about \u201csearcher\u2019s intent\u201d this is what they are basically saying \u2013 your keywords don\u2019t matter much, what matters is, whether you\u2019re solving people\u2019s problems or not, especially problems for which they are searching for solutions.<\/p>\n

Nonetheless, keywords matter, and they will go on mattering simply because the words that people use to find you on Google, can be distinct for distinct requirements.<\/p>\n

For example, if you\u2019re looking for a content writer for your business, you will not be looking for \u201ccontent writing\u201d or \u201chow to write content\u201d.<\/p>\n

Although, these two phrases do have something to do with content writing, for your particular need, you may look for \u201ccontent writing for my boutique business\u201d or \u201ccontent writing service for SEO\u201d.<\/p>\n

If you\u2019re looking for a writer to write your product descriptions, you\u2019re not going to search for \u201cprofessional copywriter\u201d. You may search for \u201cwriter for writing product descriptions\u201d or \u201clooking for someone to write product descriptions for me\u201d.<\/p>\n

These may seem very obvious observations, especially when you are reading this blog post, but when you need to target scores of keywords because your business depends on traffic originating from those keywords, you need to do comprehensive research.<\/p>\n

Again, the purpose of keyword research is not to prepare a long list of keywords and then use these keywords to write content (unless you\u2019re using Google AdWords), the purpose is to use these keywords as a guiding force.<\/p>\n

You enjoy better search engine rankings if you write in the language that your prospective customers and clients use.<\/p>\n

Why before content writing?<\/p>\n

As I have written above, the purpose is not to stuff keywords into your writing, the purpose is to use your keywords as a direction towards creating highly purposeful content in a language that people use, especially people who can be your prospective customers and clients.<\/p>\n

When you write content, you should ask yourself, \u201cWhy am I writing this blog post?\u201d, or \u201cWhy am I writing this webpage?\u201d<\/p>\n

Of course, you don\u2019t just want to generate search engine traffic from your content writing because search engine traffic by itself means nothing. If your content can draw people from Google and other search engines but people simply leave your website without doing anything, it is an exercise in futility. This happens when you solely focus on SEO.<\/p>\n

The primary purpose of your content must always be to provide information people are looking for so that they can decide whether they want to do business with you.<\/p>\n

Take for instance this current blog post. Here I\u2019m explaining to you why it is important to do keyword research before writing content. You may say that by merely reading this blog post how am I conveying that I\u2019m a professional content writer and you should hire me?<\/p>\n

Through a search engine or through another website or through Facebook or Twitter, when you come to this blog post and you read, you will know that I understand a few things about keywords and writing content based on those keywords.<\/p>\n

The layout of my website\/blog is such that you easily know that I provide professional content writing services<\/strong> and if you\u2019re looking for a content writer who can focus on your keywords and despite that, also write high-conversion content, you may like to contact me.<\/p>\n

If you don\u2019t get such a feeling (despite requiring a competent content writer) then I\u2019m not doing a good job.<\/p>\n

Similarly, the ultimate aim of your content writing is to convince people that you are open for business and doing business with you is a good decision.<\/p>\n

Hence, when you\u2019re writing content, your aim must be converting people.<\/p>\n

Now, this is where it becomes difficult for content writers who are not experienced. They can either focus on keywords to improve your SEO (which is not a big deal) or write conversion-centric content which, though, does not attract traffic, but if people land on that webpage or blog post, they are convinced.<\/p>\n

So, how does one balance between keywords and conversion-oriented content writing?<\/h2>\n

Use your keywords (phrases, sentences, search expressions) to steer your language so that both search engine algorithms and visitors know what you\u2019re talking about. Don\u2019t simply use them to improve your SEO because that is counter-productive.<\/p>\n

Again, take for example this blog post. It talks about why it is important to research keywords before content writing. At the time of writing this, I\u2019m not sure whether people will be able to find this link for the right keywords or search terms, but this is what my intention is \u2013 if someone searches with a combination of keywords and content writing and maybe also SEO, he or she should be able to find this link.<\/p>\n

But once he or she is on this blog post, only good content writing matters, not what or how the keywords have been used.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keyword research should be done before you start writing content for your next blog post or web page because this keeps you focused on the main topic.<\/p>\n","protected":false},"author":1,"featured_media":3386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,16],"tags":[546,970,550,243,245,250],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-seo","tag-content-writing","tag-keyword-research","tag-seo","tag-seo-content","tag-seo-content-writing","tag-seo-writing"],"yoast_head":"\nImportance of keyword research before content writing<\/title>\n<meta name=\"description\" content=\"Keyword research should be done before you start writing content for your next blog post or web page because this keeps you focused on the main topic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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