{"id":341,"date":"2011-08-19T12:23:55","date_gmt":"2011-08-19T18:23:55","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=341"},"modified":"2011-08-19T12:23:55","modified_gmt":"2011-08-19T18:23:55","slug":"content-that-is-not-optimized-does-not-add-value-to-your-marketing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/","title":{"rendered":"Content that is not optimized does not add value to your marketing"},"content":{"rendered":"<p>Have you been publishing exceptional content but still aren&#8217;t getting the sort of attention it deserves? Then it is not reaching the right people. People who really want to read your content never come to know of its existence unless you promote your content through proper channels. This can be achieved by optimizing your content for search engines as well as social media.<\/p>\n<h2>Optimizing content for search engines<\/h2>\n<p>I know this particular topic has been beaten to pulp by practically every &#8220;expert&#8221;, but surprisingly the majority of content publishers have no idea how to optimize their content for search engines. Search engine optimization is as important as generating quality content and publishing it regularly, if you want to target search engines for qualified traffic.<\/p>\n<p>Here is how to optimize your content for search engines<\/p>\n<ul>\n<li>Make a list of keywords and key phrases you think your prospective customers and clients are going to use in order to find your product or service on various search engines. It is very important that you leave your own judgement aside and think from the point of view of your customers (<em>or clients<\/em>). You can ask the help of your existing clients, you can use various keyword analysis tools available on the Internet and you can also hire qualified SEO experts to compile an exhaustive list of keywords and key phrases to focus on while creating your content.<\/li>\n<li>Use the keywords and key phrases prepared in the above-mentioned list within the content you regularly generate. You can focus on three or four keywords at a particular time and keep generating content centered around them unless your search engine traffic has improved. Make sure you use your keywords and search terms  contextually instead of simply stuffing them here and there. There is no well-defined density of keywords but use them as naturally as possible.<\/li>\n<li>Use your primary key phrase in the title of your webpage or blog post. Your webpage title or blog post title is very important and that is why it appears highlighted as well as hyperlinked in the search engine results. Normally when people are using search engines they rarely use a single word or a keyword; they always use a phrase or a combination of different keywords. That is why construct a phrase that encompasses the real essence of your webpage or blog post and use that within the title.<\/li>\n<li>Organize your content under various tags. Search engines look for the appropriate keywords within particular tags, such as\n<\/ul>\n<p>These are some fundamental search engine optimization vis-a-vis content steps that you can take in order to make sure that you can drive maximum traffic from search engines to your website or blog.<\/p>\n<h2>Optimizing your content for social media<\/h2>\n<p>The sharing dynamics of social media are a bit different from search engines. You have to focus more on the viral aspect of your content. So in order to optimize your content for social media it must be easily shareable, it must be highly interesting (<em>not that your user content shouldn&#8217;t be highly interesting and informative<\/em>), and it should be as concise as possible. This is not the case with every social media user but since almost everybody has highly active timelines they rarely get a chance to go through lengthy blog posts and articles. They are more inclined towards sharing videos, images, quick tips, slides and presentations.<\/p>\n<p>Also, make your content easily shareable by using all the tools and add-ons available to you. You should also have a vibrant presence over selected social media platforms, Facebook and Twitter, for example and consistently interact with your friends and followers so that whenever you post your content or updates they check it out in as many numbers as possible.<\/p>\n<p>Optimizing your content is not a quick job. It happens over a long period of time. Whether you&#8217;re optimizing your content for search engines, for social media websites, or preferably, for both, it takes time and effort and above all consistency. Ideally the effort must begin even before you start implementing your content marketing strategy so that you have a ready platform by the time you start promoting your content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For an effective content marketing strategy it is very crucial that you optimize your content both for search engines and social media websites. Simply publishing great and relevant content doesn&#8217;t help you much unless people are made aware of your content. They must visit your website and consume your content and only then your content marketing efforts will reap fruits.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[544,80,83,545],"class_list":["post-341","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-content-strategy","tag-content-marketing","tag-content-optimization","tag-content-publishing","tag-content-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content that is not optimized does not add value to your marketing<\/title>\n<meta name=\"description\" content=\"Publishing content should also be accompanied with well-targeted optimization tactics keeping search engine and social media in mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content that is not optimized does not add value to your marketing\" \/>\n<meta property=\"og:description\" content=\"Publishing content should also be accompanied with well-targeted optimization tactics keeping search engine and social media in mind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-19T18:23:55+00:00\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"Content that is not optimized does not add value to your marketing\",\"datePublished\":\"2011-08-19T18:23:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"keywords\":[\"Content Marketing\",\"Content Optimization\",\"Content Publishing\",\"Content Strategy\"],\"articleSection\":[\"Content Marketing\",\"Content Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\",\"url\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\",\"name\":\"Content that is not optimized does not add value to your marketing\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"datePublished\":\"2011-08-19T18:23:55+00:00\",\"description\":\"Publishing content should also be accompanied with well-targeted optimization tactics keeping search engine and social media in mind.\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/content-that-is-not-optimized-does-not-add-value-to-your-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content that is not optimized does not add value to your marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing &amp; 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