{"id":344,"date":"2011-08-24T16:40:39","date_gmt":"2011-08-24T22:40:39","guid":{"rendered":"http:\/\/credible-content.com\/blog\/how-much-content-does-your-customer-need-to-read-before-doing-business-with-you\/"},"modified":"2011-08-24T16:40:39","modified_gmt":"2011-08-24T22:40:39","slug":"how-much-content-does-your-customer-need-to-read-before-doing-business-with-you","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/how-much-content-does-your-customer-need-to-read-before-doing-business-with-you\/","title":{"rendered":"How much content does your customer need to read before doing business with you"},"content":{"rendered":"

This question was asked on Quora.com<\/a> and I wrote a small answer over there, but then I decided to do a bigger post here on my blog. So how much content does your customer need to read before he or she  decides to do business with you? First of all, do you really believe that your content can make a difference? I think for the sake of this blog post, and for that matter, even for the sake of future blog posts, I am going to assume that you take your website content really seriously and consider it to be an inveterate part of your marketing strategy.<\/p>\n

With that out of the way, how much content is needed before the actual business happens? It depends on what niche you are dealing with and what product or service you are trying to sell\/promote. Websites representing well-known brands might not need as much content as a lesser-known brand might require. For instance, Forbes.com<\/a> might need less content to promote their business content section compared to, say, credible-content.com<\/a>. Nonetheless, you will find tons of content on Forbes.com. Why?<\/p>\n

The primary reasons why a well-known company like Forbes.com needs as much content as any other website are:<\/p>\n