{"id":348,"date":"2011-08-30T16:20:09","date_gmt":"2011-08-30T22:20:09","guid":{"rendered":"http:\/\/credible-content.com\/blog\/researching-the-right-keywords-for-your-content\/"},"modified":"2011-08-30T16:20:09","modified_gmt":"2011-08-30T22:20:09","slug":"researching-the-right-keywords-for-your-content","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/researching-the-right-keywords-for-your-content\/","title":{"rendered":"Researching the right keywords for your content"},"content":{"rendered":"<p><a href=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2011\/08\/image.png\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; border-bottom: 0px; border-left: 0px; padding-left: 0px; padding-right: 0px; display: inline; float: right; border-top: 0px; border-right: 0px; padding-top: 0px\" title=\"Right keywords for content\" border=\"0\" alt=\"Right keywords for content\" align=\"right\" src=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2011\/08\/image_thumb.png\" width=\"240\" height=\"146\" \/><\/a>If a big chunk of your content marketing effort involves getting qualified traffic from search engines then it\u2019s very important that you research the right keywords for your content. Generating content requires lots of effort and if you\u2019re not careful about choice of keywords and key phrases you might end up generating tons of content, and consequently, tons of such engine traffic for all the wrong keywords.<\/p>\n<h2>How to decide what are the right keywords for your content<\/h2>\n<p>The best way of finding out what are the right keywords for your content is by talking to your prospective and present customers and clients. What sort of language do they use when they try to find something what you have to offer? For instance, I offer content writing services but people might not necessarily be searching for \u201ccontent writing services\u201d.&#160; They might be searching for \u201cbusiness content writer\u201d or \u201cSEO writer\u201d or maybe \u201cwebsite content writer\u201d or thousands of other combinations. You have to create a comprehensive list of keywords and key phrases people might use in order to find your service or product.<\/p>\n<p>You can ask people around through your Twitter or Facebook profiles or even through your blog. Normally people don\u2019t respond unless you have established a significant presence for yourself so you might have to practice a little patience. There are many online forums where you can get some help regarding this.<\/p>\n<p>If instead of people you want to use technology then there are many free and commercial tools available on the Internet that can help you create a massive list of keywords and key phrases associated with your niche. One of the most prominent tools is <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\" target=\"_blank\" rel=\"nofollow\">Google AdWords Keywords Tool<\/a>. You can enter a particular keyword or key phrase and it presents to you a list of matching keywords that you can use within your content. You can also enter the URL of your website and it will go through your content and accordingly present to you a list of targeted keywords and key phrases.<\/p>\n<h2>How to use less competitive keywords for your content<\/h2>\n<p>When you\u2019re just starting out in a highly competitive market it makes no sense to aim for high competition keywords. In every niche there are high-competition and low-competition keywords and you can always start with low-competition keywords so that you can first gain traction among those keywords and then gradually move towards high-competition keywords. Take for instance, \u201ccontent writing services\u201d; this is certainly a high-competition key phrase and optimizing for this key phrase will take lots of content and time. So comparatively \u201cwebsite content writing services\u201d or \u201cbusiness website content writing services\u201d are low-competition keywords. You can find similar low-competition keywords in your niche.<\/p>\n<h2>The importance of finding the right keywords before you start creating your content&#8217;<\/h2>\n<p>As I mentioned above, you will end up saving lots of time if you research your keywords and key phrases before embarking upon your content writing expedition because then you will be generating all the content around your appropriately targeted keywords instead of using the guesswork. If I know that \u201ccontent writer\u201d and \u201ccontent writing services\u201d are important key phrases for me I won\u2019t waste my time creating content for keywords that are not used by people.<\/p>\n<p> <!--aiospwlwbstart\naiosp_title=Researching the right keywords for your content\naiosp_keywords=SEO content, keyword research, keyword research for content, search engine optimization, content SEO, optimized content\naiosp_description=Make a list of all the keywords and key phrases that people might be using in order to find your service or product before beginning to generate your content\naiospwlwbsend--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. Researching keywords before writing content might look like an uphill task but once you make it a part of your overall content marketing procedure it won&#8217;t seem to be like an exercise holding you back from generating great content. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,16],"tags":[545,164,165,243],"class_list":["post-348","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-seo","tag-content-strategy","tag-key-phrases","tag-keywords","tag-seo-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Researching the right keywords for your content - Credible Content Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/researching-the-right-keywords-for-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Researching the right keywords for your content - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. 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