{"id":367,"date":"2011-09-27T09:25:36","date_gmt":"2011-09-27T15:25:36","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=367"},"modified":"2011-09-27T09:25:36","modified_gmt":"2011-09-27T15:25:36","slug":"how-to-make-your-headlines-social-media-friendly","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/how-to-make-your-headlines-social-media-friendly\/","title":{"rendered":"How to make your headlines social media friendly"},"content":{"rendered":"

Since lots of your traffic may come from social media and social networking websites through plenty of sharing and re-tweeting you need to create your web page and blog post headlines\/titles keeping that in mind. Here is a nice post on Making your web content headlines more shareable<\/a>.<\/p>\n

Of course in order to create enough incentive for sharing your content you need to deliver some value.<\/p>\n

With that out of the way, the blog post linked above rightly says that keep the number of characters in your headline to the minimum because re-tweeting adds more characters to the update and considering there are just 140 characters you can post on Twitter at a time, the real estate is quite precious. Nick has recommended 80 characters but it depends on the underlying message you want to deliver through your headline. Sometimes I pay special attention to creating smaller and succinct headlines\/titles and sometimes I don’t care much. It’s not that I want to make things difficult for people who want to share my content via Twitter, it’s just that when they really want to share the content, they can come up with their own ingenious ways (even to the extent of creating their own shorter headlines \u2013 I do that sometimes with other people’s content<\/em>). The objective here is not creating headlines to facilitate easier sharing, it is making your overall content shareable enough.<\/p>\n

Another important topic touched upon in the blog post is the relevancy and topical significance of your headline. How relevant is the headline to the current and ongoing mood among your followers? It must satisfy a need and preferably some pressing, current requirement. It also depends on your audience and basically what it is looking for.<\/p>\n

For instance, most of the content appearing on my blog deals with content writing, content marketing and content strategy<\/a>. This is an ongoing topic and it doesn’t deliver instant results (although in many cases it might<\/em>). It is an ongoing education. It is reference material that you can use again and again or as you need. People share it if they find it useful, rather than compelling. They also share it\/re-tweet it when they agree with it or don’t agree with it.<\/p>\n

So shareability of your headline depends<\/p>\n