{"id":3915,"date":"2020-03-27T15:32:57","date_gmt":"2020-03-27T10:02:57","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=3915"},"modified":"2020-03-27T15:33:45","modified_gmt":"2020-03-27T10:03:45","slug":"5-qualities-look-need-blog-writer-business","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/5-qualities-look-need-blog-writer-business\/","title":{"rendered":"5 qualities to look for when you need a blog writer for your business blog"},"content":{"rendered":"
\"Qualities<\/a>
Qualities to look for when you need a blog writer for your business blog<\/figcaption><\/figure>\n

In this blog post you are going to learn about the qualities to look for if you need to hire a dependable blog writer<\/strong> for your business.<\/p>\n

What is a blog?<\/h2>\n

A blog is different from a website.<\/p>\n

Initially blogs were like journals. People would create random entries and then publish them.<\/p>\n

On the homepage there appears a chronological list of all the posts that have been recently published, most probably in datewise descending order, with the latest blog post appearing at the top.<\/p>\n

In the early days the Internet hadn\u2019t yet been commercialized. It was mostly run by volunteers or hobbyists. There were a few business websites, but most of the content published on the Internet came from people who simply liked spending time and sharing their thoughts.<\/p>\n

Seeing the opportunity to provide a platform that would allow people to publish their thoughts easily, many companies introduced blogging platforms.<\/p>\n

I remember in the early days, there was Blogger.com and even MovableType.<\/p>\n

\"Old<\/a>
Old blogging platforms<\/figcaption><\/figure>\n

Many more services were started, and then came WordPress in 2003. It completely changed the way the world blogged.<\/p>\n

WordPress is a complete blogging software that you can install under your own domain. This way, you don\u2019t have to blog for another platform.<\/p>\n

After the launch of WordPress, blogging took a new turn.<\/p>\n

It became so popular that right now almost 35% of self hosted websites use WordPress as the platform<\/a>. As a CMS, WordPress has captured 62% of the market share.<\/p>\n

Why have a business blog?<\/h2>\n

Do you know that business websites that also have a blog have 434% more indexed webpages and links<\/a>? Websites that have blogs get 97% more incoming links compared to those websites that don’t have a blog.<\/p>\n

\"\"<\/a><\/p>\n

Initially, when businesses got interested in blogging, it was mainly for SEO. The structure of a blog is such that it is good for your search engine rankings provided you can publish content on regular basis.<\/p>\n

This still remains one of the primary reasons why businesses publish blogs, but now, there are many more reasons why they do so. Some of the reasons I am describing below:<\/p>\n

Business blogging improves SEO\/search engine rankings<\/h3>\n
\"Business<\/a>
Business blogging improves SEO<\/figcaption><\/figure>\n

I must say that merely having a business blog doesn\u2019t improve your SEO. What actually improves your SEO is the way you cover your topics.<\/p>\n

For example, if I want to improve my search engine rankings with my business blog, I shouldn\u2019t publish whatever comes to my mind.<\/p>\n

I should stick to content writing, online copywriting, SEO, blogging and content marketing, because they are related to my field.<\/p>\n

Your business blog helps you because the way it arranges content.<\/p>\n

Google likes fresh content and on your blog, you publish content regularly, and hence, give Google fresh content to crawl, index and rank.<\/p>\n

Google prefers topic density \u2013 how much you have covered your topic \u2013 and since you are continuously talking about your business field, it increases your topic density.
\n<\/strong><\/p>\n

How much your business blog improves your SEO<\/a> rests on how often you publish content, what is the frequency, and how well you cover your core topics.<\/p>\n

Your business blog increases your brand visibility<\/h3>\n
\"Your<\/a>
Your business blog increases your brand visibility<\/figcaption><\/figure>\n

What is brand visibility on the Internet? It means how easily people come across the name of your business or conversations around your business.<\/p>\n

Since you give Google more content to index from your domain, more content about your domain is found on search engines and hence, you increase your brand visibility on Google.<\/p>\n

When you publish more content and then share it on your social media profiles it gives people a reason to reach out to you, express themselves, and even repost your content on their own timelines.<\/p>\n

Brand visibility on social media.<\/p>\n

The more you express yourself, the more people talk about you and the more they talk about you, the greater is your brand visibility.<\/p>\n

Your business blog gives people something to share on social media<\/h3>\n
\"Your<\/a>
Your business blog gives people something to share on social media<\/figcaption><\/figure>\n

This is an extension of what I have written above. People are not going to simply talk about your business on Facebook, LinkedIn or Twitter just because your business exists.<\/p>\n

Why would they bother unless they are getting something out of it?<\/p>\n

Publishing your business blog doesn\u2019t mean you continuously harp about how great your business is.<\/p>\n

You publish content that helps people.<\/p>\n

You publish content people will be interested in.<\/p>\n

Hence, when you publish content people can make use of, content they are looking for and content that helps them, they share that content on social media.<\/p>\n

Your business blog establishes your authority<\/h3>\n
\"A<\/a>
A business blog establishes your authority<\/figcaption><\/figure>\n

As I have written above, you cannot continuously talk about how great your business is unless there is some context.<\/p>\n

I use my business blog to talk about various content writing and blogging issues.<\/p>\n

In this blog post I\u2019m talking about how to hire a blog content writer if your business needs one.<\/p>\n

What qualities to look for when you need a blog writer?<\/p>\n

It means I know what qualities a blog writer must have to help you publish a successful business blog, and I\u2019m sharing this knowledge with you.<\/p>\n

This helped me establish my authority on the topic.<\/p>\n

What\u2019s the benefit?<\/p>\n

Would you rather work with a novice or someone who knows what are the best qualities of a blog writer?<\/p>\n

Your business blog brings more inbound traffic<\/h3>\n
\"Your<\/a>
Your business blog brings inbound traffic<\/figcaption><\/figure>\n

Content marketing is all about encouraging people to come to your website or blog rather than tricking them into coming to you through advertising, which is intrusive and annoying.<\/p>\n

Since business blogging increases your brand presence on various channels, it becomes easier for people to find you.<\/p>\n

For many years I haven\u2019t used advertising. All my traffic comes from either Google or other websites where my links are present. A big chunk also comes from my newsletter.<\/p>\n

That\u2019s all inbound traffic.<\/p>\n

I\u2019m not catching people off guard with my pushy advertisements.<\/p>\n

I put up lots of content out there. People find that content. Then they come to my website.<\/p>\n

More businesses these days are aiming for that.<\/p>\n

Why should you hire a blog writer instead of writing for your own blog?<\/h2>\n
\"Why<\/a>
Why hire a blog writer?<\/figcaption><\/figure>\n

I\u2019m covering this topic just for the sake of covering it otherwise, I never convince people into doing something they haven\u2019t thought of or they don\u2019t want to do.<\/p>\n

If you want to write for your own blog then go ahead.<\/p>\n

There is nothing to stop you.<\/p>\n

After all, it is your own blog.<\/p>\n

You want to hire a blog writer<\/a> because you want to hire him or her. You know your need.<\/p>\n

Clients who approach me to write for them do so for the following reasons:<\/p>\n