{"id":4314,"date":"2020-09-13T04:29:32","date_gmt":"2020-09-12T22:59:32","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4314"},"modified":"2020-09-13T04:31:47","modified_gmt":"2020-09-12T23:01:47","slug":"successful-email-marketing-campaign-effective-copywriting","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/successful-email-marketing-campaign-effective-copywriting\/","title":{"rendered":"How to run a successful email marketing campaign with effective copywriting"},"content":{"rendered":"
\"Successful<\/a>
Successful email marketing with effective copywriting.<\/figcaption><\/figure>\n

These days I\u2019m getting lots of queries from clients who want to run successful email marketing campaigns and they need my copywriting services.<\/p>\n

According to Statista, an estimated 306.4 billion emails travel the length and breadth of the web every day.<\/p>\n

The graph below shows the trend over a period of 2017-2023.<\/p>\n

As you can see, the number is projected to reach 347.3 billion emails by 2023.<\/p>\n

\"Graph<\/a>
Graph of number of emails being sent during 2017-2023<\/figcaption><\/figure>\n

It is not just the number of emails being sent and received that excite digital marketers and general clients.<\/p>\n

It is the ROI in the stats.<\/p>\n

This is a slightly old finding, but on an average, for every $1 that you spend on email marketing, you get a return of $38. Some even claim $40.<\/p>\n

Here is another pleasing graphic that I found on this link<\/a>.<\/p>\n

\"The<\/a>
The highest ROI is in email marketing.<\/figcaption><\/figure>\n

Of course, you may look at these numbers cynically because at personal level, you may not have experienced such a startling success with your email campaigns.<\/p>\n

The problem is not with the numbers, the problem is with the implementation.<\/p>\n

When people claim that you can earn $38 for every dollar you spend on email marketing, you must do whatever is required to make your email marketing effective.<\/p>\n

What makes your email marketing successful and how does copywriting contribute?<\/h2>\n

Email marketing is not about sending emails to a group of subscribers or email ids though, it is a big part.<\/p>\n

Successful email marketing is about active engagement.<\/p>\n

Here are some attributes that enable you to call your email marketing successful:<\/p>\n

    \n
  1. A greater number of people open your email messages.<\/li>\n
  2. A greater number of people read your messages.<\/li>\n
  3. A greater number of people respond by either replying or clicking the call-to-action button or link.<\/li>\n<\/ol>\n

    All these three points are very important to make your email marketing successful.<\/p>\n

    If people are just opening your message and do nothing else, you aren\u2019t achieving much.<\/p>\n

    Recently a client told me, with a touch of pride, that his open rate is 22%.<\/p>\n

    Marvelous, I said. Then how do you want me to contribute?<\/p>\n

    I\u2019m not getting any business, he replied with a subdued tone.<\/p>\n

    Unless people open your messages, read them, get affected positively and then contact you to do business with you click the link to buy from you, you cannot call your email marketing successful.<\/p>\n

    Everything needs to work in tandem.<\/p>\n

    The success of your email marketing depends on the following factors:<\/p>\n